This lovely little ad spoofs an iconic scene from the movie Jaws which has Robert Shaw and Richard Dreyfus comparing scars as they boast of their scrapes with sharks. Their one-upmanship is reproduced by a pair of young boys trying to outdo each other as they describe the accidents they've, er, enjoyed.
Agency: The Minimart
Creative Director: Ed Chilcott / Tim Clyde
Creative: Beverley Fortnum
TV Producer: Nikki Chapman
Production Co: The Minimart
Director: Beverley Fortnum
Executive Producer: Nikki Chapman
Photography: Federico Alfonzo
Editing House: The Assembly Rooms
Editor: Nik Hindson
Audio: Grand Central
Sound Designer: Ben Leeves / Steve Lane