OK! Magazine has sparked outrage with its most recent cover which depicts a beaming Duchess of Cambridge alongside the heading ‘Kate’s post-baby weight loss regime’.
Coming less than 24 hours after the Royal birth the editorial decision has raised eyebrows for the presumptuous implication that the princess needs to lose weight.
The unsolicited fitness tips have been labelled an ‘appalling teaser’ by The Telegraph’s Dr Brooke Magnanti, who said: “I shudder at the thought that anyone less than 48 hours out from giving birth should want or have a 'regime' pertaining to weight loss at all, much less one endorsed by the weekly glossies. “
The sentiments were reflected by Twitter users such as @KatyHillTV who tweeted: “I think all mums should boycott @OK_Magazine for this cover ONE DAY after #Kate has given birth. REALLY? #RoyalBaby http://t.co/dICeXrTuQv
Another tweeter, @katejwilson213, remarked: “Yeah @OK_Magazine, your ideas on what women value seem screwed up.”