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Grolsch to take interactive game cube on the road in biggest campaign this year
Grolsch is set to embark on a three-month roadshow at the end of July inviting people in Brighton, London and Bristol to take part in a ‘Swingtop Challenge’ to win prizes in the brand’s biggest...
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Brewdog responds to ASA: ‘those mother fu*kers don’t have any jurisdiction...
Brewdog’s co-founder, James Watt, has responded to the ASA after it was warned that language on its website could cause ‘serious offence’. One complaint was made about words such as ‘mother f*cker’,...
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Kellogg’s digital chief calls for “more transparency” in programmatic trading...
Kellogg’s is preparing to extend programmatic buying to video advertising in the UK as it continues its data-driven, precision-marketing strategy. The FMCG giant is also on the cusp of rolling out its...
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Mulberry reveals new web presence created by Poke London
British heritage brand Mulberry has unveiled a new website, reflecting its transition from a UK success story into a global brand. Created by Poke London, the fully responsive, multi-platform site...
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Social Buzz Awards sponsor iomart talks brand loyalty, social engagement and...
There is only three and a half more weeks to enter the Social Buzz Awards, which are taking place in November in association with iomart Group. The Drum caught up with Phil Worms, director of...
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Marketing Weak: Winner Bingo’s latest ad is a loser
There are a whole host of bingo companies out there, all competing for the market. So, of course, it is becoming increasingly difficult to come up with a new way to promote bingo. Enter Winner Bingo....
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Guido Fawkes begins legal proceedings against Tory MP after hosting reader...
Popular politics blog Guido Fawkes claims to have initiated legal proceedings against anti-porn campaigner Claire Perry MP after conducting a readers’ poll to sway the decision. The site published a...
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HobbyCraft to launch performance marketing programme with Affiliate Window
Arts and crafts retailer HobbyCraft has selected global performance network Affiliate Window to launch a performance marketing programme. Affiliate Window will now work alongside HobbyCraft and Clear...
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OMD UK asks the British public to contribute to its Future of Britain Project...
As part of OMD UK’s Future of Britain Project the British public has been encouraged to help create a photographic record of everyday life in Britain which will be promoted via digital poster...
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Ad of the Day: McDonald's - Sun Party
The British weather is confounding the clichés this year so you have to congratulate McDonald's on their perfect timing - they've managed to broadcast this commercial just as thunderstorms bring the...
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Superdrug reveals make-up brand MUA to launch One Direction-themed cosmetic...
Superdrug has announced its cosmetic brand MUA is to launch a new make-up collection inspired by One Direction. The limited edition range, that will be exclusive to Superdrug, features lipsticks, lip...
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BIMA hall of fame: Matt Brittin from Google and Joanna Shields from Tech City...
The British Interactive Media Association (BIMA) tonight inducted five new ‘heroes of the UK digital industry’ into the Digital Hall of Fame. Launched last year, the Hall of Fame previously had 20...
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OK! Magazine ignites web backlash over claims post-baby Kate needs to lose...
OK! Magazine has sparked outrage with its most recent cover which depicts a beaming Duchess of Cambridge alongside the heading ‘Kate’s post-baby weight loss regime’. Coming less than 24 hours after...
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Facebook’s mobile ad sales drive profits to £217m in the 2nd quarter
Facebook has reported strong growth in its mobile ad sales division on the back of a 51 per cent increase in mobile user from last year to hit 819m. This contributed to profits of £217m in the 2nd...
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Hack puts personal data of hundreds of thousands of Lakeland customers at risk
Kitchenware retailer Lakeland has become the latest firm to fall prey to hackers after it emerged that hundreds of thousands of its customers may have had their personal data pinched. In an apology to...
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Evans Cycles and Maplin sign up to shopping inspiration app Udozi
Cycling specialists Evans Cycles and electrical store Maplin are the latest retailers to join local shopping service Udozi. By partnering with the free-to-use service Evans Cycles and Maplin will...
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The Drum daily jobs round-up: Caliber, Sky, Gabriele Skelton, Numiko, Type
Today’s jobs round-up brings roles for content strategists, editorial assistants, midweight designers, client partners and account directors. Caliber is looking for a content strategist in central...
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Travel and hospitality best for social media sentiment, Adobe finds, with UK...
The travel and hospitality sector is best at taking care of its customers, with the highest average social media sentiment score, research from Adobe Digital Index has found. The research discovered...
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Channel 4 to defy ITV legal threats and broadcast Coronation Street Twitter...
Channel 4 is set to defy ITV’s lawyers and proceed with the broadcast of an episode of Dispatches which alleges that stars of Coronation Street, the long-running soap, have been promoting bogus...
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Fiat UK launches 'You Wear' Facebook app to find your perfect Fiat 500 match
Fiat UK has engaged Krow to create a Facebook app uncovering what Fiat 500 best suits your personality. The ‘You Wear’ app, analyses your tagged Facebook photos to discover what colour you wear most,...
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