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WKD launches Green and Orange variants with weekend OOH campaign on The...
WKD has turned to high impact outdoor advertising to promote its new Green and Orange varieties. With a little help from agency Big Communications, WKD has developed two ads that will be projected...
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Digital Cinema Media and IGN announce cross-media partnership
Digital Cinema Media, the cinema advertising specialist is to partner with games and entertainment website IGN to offer brands a cross-media platform for advertising which spans cinema, online and...
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Vodafone unveils reporting suite for Vodafone 2015 with Radley Yeldar
Vodafone has unveiled a new reporting suite with Radley Yeldar following the announcement of its re-focused strategy to the financial community in the autumn of 2012. The 2013 annual report allows...
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BT Sport registers over half a million customers pre-launch
BT Sport has picked up over half a million subscriptions following initial advertising push, it has revealed. In releasing its first quarter financial results, the telecoms and media provider has seen...
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The Body Shop appoints Cake for social
The Body Shop has announced the appointment of Cake to handle its social media following a competitive four-way account. The Cake team will develop and implement an online strategy to raise awareness...
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Channel 4 launches mobile download service for 4oD
Channel 4 has revealed that viewers will now be able to download content from its 4oD platform onto their smartphone or tablet. The free feature, which will be supported by ads, allows viewers to...
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TV still top for ad spend, but internet and outdoor see biggest rise
Television remained the dominant media type in terms of advertising investment in the first quarter of 2013, holding a 59 per cent share of spend, research from Nielsen's quarterly Global AdView Pulse...
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The Viral Video Chart: Honda unveils a mean mower and FIFA 14 captures Gareth...
O2 has dislodged Honda at the top of the Viral Video Chart with its Be More Dog advert. The growing popularity of O2's cats behaving like dogs means Honda's inventive Hands ad slips down to third in...
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MasterCard suggests being a mother is priceless in latest royal baby ad
MasterCard has unveiled a new ad, calling ‘mother’ the most priceless role that the Duchess of Cambridge has. Created by McCann London, the ad follows the ‘priceless’ style of other MasterCard ads....
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Keen Royal Baby watchers targeted by online theft scam
Royal baby fans were targeted by cyber criminals in a bid to steal bank details by duping them into clicking fake links to a ‘hospital cam’ through a malicious email campaign targeting ScribbleLive...
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Virgin Holidays Cruises launches 'Mojo the Musical' as part of year-long Sky...
Virgin Holidays Cruises will be unleashing Mojo the Musical on a number of Sky channels, including Sky1 HD, as part of a 12 month sponsorship campaign targeting families. Brokered by Manning Gottlieb...
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Self-Sale.com revamps website with 22 Group
Online estate agency Self-Sale.com has turned to Manchester-based 22 Group to refresh its website. Having worked with 22 since 2007 when they created the brand identity for Self-Sale.com the new look...
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Kew Gardens promotes IncrEdibles festival with pineapple scented supplement
Kew Gardens has release a scented supplement created by media planning and buying agency Arena to promote its IncrEdibles festival this summer. Four pages within the eight page supplement, which will...
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YouTube videos still miles ahead of Vine and Instagram on Twitter
YouTube was the video platform that dominated Twitter in the last month, research from Socialbakers has revealed, with brands posting almost 5,000 YouTube videos, compared to less than 1,000 Vine and...
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Marketing agency Fox appoints Paul Blandford head of design
Integrated marketing agency Fox has appointed Paul Blandford as head of design. Blandford will work across the agency’s client accounts in tourism, engineering, property and cause-related marketing,...
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Phones 4u follows 'Upgrades 4u and u and u' with multi-million pound...
Phone 4u has mounted a new multi-million pound round of advertising aimed at positioning Phones 4u as the destination for smartphone upgrades. Commencing this Friday (26 July) the multi-media...
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FitFlop selects Barracuda Digital for online search positioning
FitFlop has appointed digital marketing agency Barracuda Digital to handle its entire online search positioning both paid and organic across the UK, US and EU territories. Barracuda has also been...
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Ikea expands 'Make Small Spaces Big' initiative with online 360° from LIDA
Ikea has worked with digital and direct agency LIDA to create ‘Make Small Spaces Big 360°’, amplifying its wider ‘Make Small Spaces Big’ advertising campaign. The online video, which takes visitors on...
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VisitBritain launches Royal Baby poster to target 21 countries
VisitBritain has unveiled a new poster campaign targeting 21 countries featuring the slogan “Welcome to Great Britain” and a picture of the Duke and Duchess of Cambridge with their new baby son,...
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Ad of the Day: Whiskas - Tigers
Feeding your little cat could help save the life of a big cat because the people who made Whiskas are joining forces with the WWF to help protect some of the most endangered animals on the planet -...
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