FitFlop has appointed digital marketing agency Barracuda Digital to handle its entire online search positioning both paid and organic across the UK, US and EU territories.
Barracuda has also been tasked with working on remarketing and display campaigns for the brand, booking ads in real-time from the ad exchanges via the Barracuda Trading Desk.
Head of e-commerce for FitFlop, Lee Faetz, commented: “Online is a primary focus for pushing continued growth of the FitFlop brand. Working with the specialists at Barracuda, who are continually innovating in this field, we feel we can maximise reach and, with the ability to enter into real-time ad trading, drive ROI.”
Henry Lewington, managing director of Barracuda, added: “With FitFlop having fast become one of the UK’s favourite brands – even more so during the hottest summer in seven years - we feel our innovative team at Barracuda are a great fit to ensure their online visibility is as strong as their offline.”