Squadron Venture Media has teamed with M&C Saatchi, Havas, Karmarama and Creature to offer ad campaigns to new companies in return for a stake in the company or a percentage of profits.
Set up by Squadron Venture Media, the Dragons’ Den style scheme will officially launch next month, when ads created by Creature appear for online financial services comparison company Media Ingenuity.
According to This Is Money, as well as equity, firms will also be expected to contribute some money up front; for example £100,000 if a campaign is worth £500,000.
This comes as it has been announced that Publicis and Omnicom have confirmed that they are to merge.