Insurance retailer Hastings Direct is to review its media and advertising accounts following the launch of its Hastings Direct – Refreshingly Straightforward Insurance brand.
The review will aim to meet the company’s growth and meet future needs, and will see all of its current above and below-the-line agencies invited to retender.
Agency Insight will support the process with final appointments expected to be announced later in the year.
Antidote was appointed to handle the company’s £7m advertising account last November, while the company also works with Rapp on media planning and buying.