Blippar has suggested those complaining about scantily clad women gracing the front cover of lads’ mags such as Nuts and Zoo simply Blipp the problem away after the Co-operative issued a censorship deadline.
Insisting the augmented reality app creator wasn’t “taking sides”, Blippar said the prudish among the public could Blipp the front covers to create a more modest appearance, including adorning front cover models with nuns’ attire.
The Co-op has given the mag creators until 9 September to censor the front pages within sealed bags or face being removed from shelves completely.
CMO and co-founder of Blippar, Jess Butcher, said: “We’re not here to take sides in the debate, merely open up the debate in a fun and entertaining way.
“The app allows people to turn a static front cover into an interactive experience, providing those of us that may be offended with the opportunity to ‘cover up’ the images in question.”