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Blippar suggests offended parties use augmented reality to cover up lads mags...
Blippar has suggested those complaining about scantily clad women gracing the front cover of lads’ mags such as Nuts and Zoo simply Blipp the problem away after the Co-operative issued a censorship...
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Half of mobile users initiate ads by mistake, says Vibrant Media study
More than half of smartphone and tablet users initiate ads on their devices by mistake, according to a study from in-content digital ad firm Vibrant Media. The study, which polled 1,000 people in the...
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Lawyer claims Twitter in breach of Equalities Act in abuse row as police move in
Caroline Criado-Perez, the woman at the centre of the escalating Twitter abuse row, has said this morning that she has been contacted by a lawyer, who has advised her that Twitter is in breach of the...
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Telegraph Media Group teams with Vodafone to offer digital subscription
Telegraph Media Group (TMG) has partnered with Vodafone UK in order to launch a price plan that includes an iPad with a data plan and a digital subscription to the Telegraph. The offer will provide...
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BT announces retail division will split into separate companies as BT Sport...
BT has announced plans to split its BT Retail division into two separate businesses – BT Consumer and BT Business, this September. A statement from the telecoms provider said the split would allow the...
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Huggies Little Swimmers and Water Babies team up for baby swim campaign
Huggies Little Swimmers has teamed up with swim school network Water Babies in order to encourage parents to get their little ones in the water more often. Olympic swimmer and swim school teacher...
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Former McCann London chief growth officer Tom Rothenberg joins Grapple
Former chief growth officer at McCann London, Tom Rothenberg, has been appointed in the same position at mobile marketing agency Grapple. Rothenberg brings experience from previous roles at Ogilvy UK...
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SPFL signs broadcasting deal for Scottish football with Bauer
The Scottish Professional Football League and Bauer Media have struck a broadcasting deal for the forthcoming 2013-14 season. The agreement allows all of Bauer’s Scottish stations, including Clyde,...
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Peugeot 208 XY launches with nail wrap tip-on in top fashion titles
Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY. Available in four distinctive colours, including...
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Intercontinental Hotel Group appoints David Collyer as director of marketing...
The Intercontinental Hotel Group (IHG) has named David Collyer as director of marketing UK and Ireland. Collyer has been with IHG for the last six years and most recently held the role of marketing...
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Former Radio 1 DJ Judge Jules set to join law firm Sheridans
Former Radio 1 DJ Judge Jules, who quit the station to become a full time lawyer is to join London based firm Sheridans. Jules, who left the station in 2011, will start as a trainee in September....
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Thomas Pink files infringement case over Victoria's Secret teen label Pink
British shirtmaker Thomas Pink has filed an infringement case against US lingerie firm Victoria’s Secret over the name of its teen fashion line, Pink. Despite launching in 2002, the teen line of...
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Loaded editor releases statement in response to Co-op's modesty bags decision
Jamie Wallis, editor of Loaded magazine, has issued a statement responding to the Co-op’s decision to remove ‘lads mags’ from sale unless the come in modesty bags. Wallis’ statement reads: “At loaded,...
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Primark Denim Co. launches with in-store and digital activity
High street retailer Primark has engaged design agency The One Off to create the in-store and online launch campaign for Primark Denim Co. Featuring the campaign line Rhythm + Blue the creative uses...
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Blackcircles.com launches TV activity to drive website traffic
Tyre supplier Blackcircles.com has unveiled a new TV campaign, aiming to drive visitors to its website. After listening to what’s most important to customers Blackcircles.com used price as the hook...
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Moneysupermarket.com reveals 10 per cent revenue increase for first half of 2013
Moneysupermarket.com has revealed half year revenue growth of 10 per cent to £112.3m for this year. The online price comparison site also saw its adjusted pre-tax profits increase by almost a third...
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The Drum daily jobs round-up: Capita, Creative Vein, Millennial Media,...
Today’s jobs round-up brings roles for digital direct marketing managers, account executives and communications and content managers. Capita is looking for a digital marketing manager in London to...
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Sainsbury's to release "Same Price, Different Values" ad campaign in reaction...
Sainsbury's has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was 'misleading' in its comparison claims. The...
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Bradley Manning could die in jail after being convicted of spying
Renegade US soldier Bradley Manning is facing up to a life behind bars after being convicted by a military court of spying and passing government secrets to WikiLeaks, charges which could see him...
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‘Gone in 60 seconds’ details one minute in the life of the internet
An infographic detailing 60 seconds in the life of the internet has been published by cashback site Qmee, highlighting the sheer volume of content which now floods the web every minute of every day....
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