Former chief growth officer at McCann London, Tom Rothenberg, has been appointed in the same position at mobile marketing agency Grapple.
Rothenberg brings experience from previous roles at Ogilvy UK and Grey London and led accounts for Xbox EMEA, HTC, Subway, Gucci Group and Harrods during his time at McCann.
Chief executive officer at Grapple, Alistair Crane, said: “Tom bring with him an impressive track record of leading global blue-chip accounts and will play a vital role in accelerating our growth ambitions.”
The appointment follows the recent promotion of former commercial director Luc Borg to the agency’s first UK managing director.
Rothenberg said he was “thrilled” to be joining Grapple, which works with brands including Premier Inn, B&Q, RBS and Whitbread.