BlowUP Media has announced the promotion of Katrin Robertson from managing director for UK to CEO.
She replaces Heinz Leuters, founder and now minority shareholder of blowUP media. This promotion follows a planned restructure by owners, Ströer Media AG, at blowUP media’s German head office.
She said: “As far as our UK clients are concerned, it will be business as usual – with the added benefit that our team will be able to offer them excellent market insight from a wider range of territories.”
Christian Schmalzl, executive board member at Ströer Media AG, added: “Katrin’s role had always encompassed an element of international work as she oversaw R&D, Marketing and European Sales for the Group as well as overseeing the UK office. This promotion gives her the chance to replicate her London success across all our international platforms.”
In her new role, Robertson will also receive additional support from Nils Nerkamp who becomes CFO and Ernst Vos who will be taking over as CCO of the blowUP media Group.