Sentinel has selected Manchester-based Access following a tender submission and presentation from three shortlisted agencies.
The new contract sees Access tasked with supporting Sentinel’s three-year brand vision, working closely with Sentinel to review the brand, company positioning and messaging to improve on and offline customer engagement. Access will also be providing Sentinel with full marketing support for the next two years.
“This new initiative will help establish Sentinel as a global force. This is an exciting time for the company; we work across consumer and wholesale markets so we’re looking for a dynamic way of showcasing our brand and range of products. We want to make it make it as easy as possible for our customer to find the information they are looking for on the website and instantly recognise Sentinel brand, and what it stands for in the trade environments,” commented Neil Davies, trade marketing director at Sentinel.
Access managing director, Simon Landi, added: “We are delighted to be working alongside to Sentinel to achieve their goals. As an integrated agency, this provides us with the opportunity to showcase our complete range of skills, from branding to social media, trade marketing and email marketing. All of which will help build the brand.”