A survey collating people’s smartphone preferences alongside the health of their pay packets has reached the, perhaps, surprising conclusion that iPhone owners earn £2,500 less on average than their BlackBerry wielding compatriots.
In a further kick in the teeth for Apple fans the same survey also found that they were vain, being both more image conscious and spending more on clothes than BlackBerry owners.
Compiled by TalkTalk the survey quizzed 2,000 smartphone owners to arrive at its sweeping findings, apparently showing that certain personality traits are drawn more to some devices than others.
For their part BlackBerry owners were described as the busiest and Android owners were labelled as being politest and best in the kitchen.
Dan Meader, director of mobile at TalkTalk, said: 'Many of us have our mobile phones on us almost constantly so they do become an extension of us in many ways.
'It's interesting to see then how the choice in handset may reflect different aspects of personality and the results do reveal some quirky differences.
'Once you see yourself as a certain type of phone user, it can become a huge part of the way you live your life and people tend to subscribe to the one they feel suits them best.
'Of course, simply buying a certain type of phone doesn't mean your personality or way of living immediately changes, but the results could suggest that certain types of personality are drawn to different features and functions of certain handsets.'