Adidas has engaged iris to launch the new adizero F50 Messi boot, creating an online film featuring footballer Lionel Messi as he’s never been seen before.
‘The New Speed of Light’ features Messi in a bespoke LED suit, complete with LED football and lit up stripes on his boots. Filmed at 1,000 frames per second using a phantom camera the film aims to capture Messi’s football prowess, as well as highlighting the ‘light in motion’ design of the new boot.
A specially developed technique was then employed on the footage, directed by Marcus Lyall, to help explore the moves that make Messi the star player that he is today in intricate detail.
The film links through to the adidas e-commerce site where fans can then purchase the boot for themselves.