The website for HRH the Prince of Wales has been relaunched with a mobile first approach from digital agency Reading Room. The site has been structured to function as three individual websites- www.princeofwales.gov.uk, www.dukeandduchessofcambridge.org and www.princehenryofwales.org.
The agency worked with the Digital Communications Team at Clarence House Press Office to create a user experience across mobile, tablet and desktop platforms. Content has been inter-linked and shared across the sites, allowing users to move across content based upon regions and themes
The relaunch has coincided with Their Royal Highness’s Diamond Jubilee tour to Papua New Guinea, Australia and New Zealand.