Tattoo lifelong aftercare brand Forever Ink has unveiled a new multichannel campaign with Anthem Worldwide, with the aim of raising awareness of its products.
The design firm created Forever Ink’s tattoo guardian packaging, print advertising, point-of-sale marketing, direct mail, social media and a smart app as part of the campaign.
Jo Boyd, managing director of Anthem Worldwide, said: “Forever Ink is one of the first products of its kind in the market and we’ve created a multichannel campaign to appeal to fashion-conscious users looking to protect and maintain their tattoos.
“With packaging at the heart of the creative concept, we’re able to capture the essence of the brand and focus on delivering the purest experience for customers.”