Twinings has launched a range of fruit and herbal infusion teas, with packaging designed by BrandOpus.
The fruit infusions packaging uses bold typography and real imagery, while the herbal packaging aims to use more illustrative elements.
Lindsey Williams, senior brand manager at Twinings, said: “We have a range of great tasting products that have wellbeing at their heart; our challenge for the relaunch was to communicate these benefits to the consumer through impactful simplified design, and on-trend innovation. Our aim is to re-ignite the infusion category at a time when health is very much on consumers’ agenda and we feel that BrandOpus’ pack designs will help us to achieve this.”
Each blend also features swirling imagery, with the aim of reflecting the infusion of the tea into the hot water.
Nir Wegrzyn, BrandOpus CEO, said: “Following on from the strategy we created for Green Tea, Twinings Infusions has been transformed from a fragmented portfolio to a simple strategy that is easy to navigate on shelf.”
The on-pack copy was created by Ink Copywriters.