Cow & Gate has revealed a new television and print campaign following on from the success of its ‘Supergroup’ creative earlier this year.
In the new television execution the baby food and drink brand continues its ‘Feed Their Personalities’ campaign with an advertisement entitled ‘Chew’. The advert charts a series of one and two year olds as they explore their surroundings as children that age typically do – by putting things in their mouths.
The television spot is supported by four print ads designed by BETC London. The print campaign for the baby foods range features the fruit and vegetable farmers responsible for the ingredients that go into each jar.
Each advert shows a farmer cradling their produce as a parent may cradle a child, underpinning the care that goes into ‘raising’ Cow & Gate ingredients.