SapientNitro has announced its acquisition of Second Story, an interactive studio which specialises in fusing digital interactivity with physical environments, as part of moves to bolster its digital and in-venue offer.
Second Story has worked with clients including Coca-Cola, Nike and National Geographic to deliver immersive multi-media experiences to audiences, harnessing emerging technologies to embed interactivity in physical objects.
This will serve to boost SapientNitro’s own storytelling work to connect brands with consumers in novel ways.
Alan J. Herrick, president and CEO of Sapient, said: “Today, the technology enabled experiences we have are as real as the clothes we wear and the cars we drive. Virtual reality is reality. Second Story’s break-through work and success at increasing consumer engagement by animating physical infrastructure represents a fascinating frontier.
“The digitization of the physical space is a natural evolution in our ongoing quest to redefine the way brands and consumers connect. A reimagined in-store experience is just one prime example of major parts of our cultural fabric being completely transformed as a result of changing consumers.”
SapientNitro were named Agency of the Year at last nights Dadi Awards.