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Channel 4 braced for arduous advertising airtime negotiations
Channel 4 is bracing itself for a particularly arduous period of negotiation as it seeks to convince advertisers to pay top dollar for advertising slots amidst a perceived lack of hit new series....
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Medialets commercial director EMEA warns marketers of the importance of mobile
During a recent interview with The Drum, commercial director of Medialets, EMEA, James O'Connor, warned marketers that "mobile users are increasingly expecting more from mobile advertising." O'Connor...
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John Lewis unveils Christmas ad for 2012
The John Lewis Christmas ad for 2012 has now been unveiled. As revealed yesterday, the ad - created by adamandeveddb and entitled 'The Journey' - features a snowman and a snowwoman. John Lewis said:...
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MasterCard launches touch sensitive credit card with LCD screen
MasterCard has today launched the world’s first touch screen credit card with an LCD display in Singapore, allowing owners to check their balance and recent transactions straight off the plastic....
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Samsung appoints WPP and Razorfish
Samsung has announced the appointment WPP to handle its business-to-business marketing, while Razorfish has been appointed separately to handle digital. Brian Wallace, Samsung's VP of marketing, said...
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Creative Round-Up: Salad, M&C Saatchi, Praline, O Street, Pearlfisher and...
The Drum brings you a round-up of some of the latest interesting creative work. Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work...
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Download The Drum: 09 November – DADI Awards case studies, Sir Martin...
Subscribers can download a copy of the latest issue of The Drum here. This issue of The Drum magazine reveals the winners of the DADI Awards, featuring Individual of the Year winner Sir Martin...
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SapientNitro announce Second Story acquisition
SapientNitro has announced its acquisition of Second Story, an interactive studio which specialises in fusing digital interactivity with physical environments, as part of moves to bolster its digital...
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Elite Performance: Found MD Tina Judic on why performance marketing is...
Tina Judic, managing director of Found, moved into affiliate marketing in 2000 and never looked back. CEO of Propel London Melina Jacovou meets her to discuss the truth and the fiction of performance...
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Peer-to-peer recruitment website Job Bounties offers cash bonuses to...
Recruitment entrepreneur James Uffindell has announced the launch of a social recruitment marketplace Job Bounties, where each job listed offers the opportunity for a cash ‘bounty’. Set to go live on...
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Levi's Swimmer, VW Lamp Post, John Lewis Christmas… Robert Campbell chooses...
Robert Campbell of Outsider Films imagines himself cast away on a desert island. Here, he relays to Jason Stone of David Reviews the films that would help him through his island stay. The founder of...
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The Drum Jobs Round Up: Synergy, We Are Air, GRIN UK & Become
Following a brief hiatus The Drum’s weekly selection of choice vacancies is back and if you’ve been missing us we’ve pulled together a selection of jobs sure to pique the interest of anyone with itchy...
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Money Clothing unveils new e-commerce store developed by nerv
Urban clothing brand Money Clothing has revealed its new e-commerce store, designed and built by creative digital agency nerv. The brand, which is favoured by the likes of Jay-Z, 50 Cent and Amir...
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Vernon Kay and Reggie Yates to leave Radio 1
Presenters Vernon Kay and Reggie Yates are to leave Radio 1 following the announcement of changes to its weekend schedule. Kay leaves the station after nine-and-a-half years working the mid-morning...
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Iceland unveils idents as part of continued I’m a Celebrity sponsorship
Iceland has unveiled its idents, created by (Beta), as part of its continued sponsorship of ITV’s I’m a Celebrity…Get Me Out of Here! The seventh year of the sponsorship, Iceland has created 15...
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Husband and Wife team, Nina and Ken Monahan, move to Arc London
Arc has announced the appointment of husband and wife team Ken and Nina Monahan to its London office. Originally from North America, Nina has been based in Europe for the last three-and-a-half years...
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Boots unveils Christmas app and personalised video gift tags
Boots has today announced the launch of a Christmas app, which will let users film a video personal greeting on their smartphone. The app can scan the QR code on a special gift tag available free in...
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The mobile market matures – a European snapshot from iProspect's 2012 Mobile...
As the penetration of mobile devices reaches critical mass in most markets, Mark Fagan, head of search and performance media, iProspect, provides a snapshot of the mobile landscape and discusses how...
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Friday fun: ten of the funniest #failedjohnlewisads tweets
This morning, the John Lewis Christmas ad for 2012 was unveiled. Now, #failedjohnlewisads is the hashtag of the hour on Twitter. We take a look at some of the tweets that have tickled our funny bone...
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Former Tory treasurer Lord McAlpine denies child abuse claims calling them...
Lord McAlpine has released a statement accusing the media of defaming him by innuendo following days of speculation linking him to child abuse. The former Tory treasurer issued the denial after being...
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