GAME has announced that it is consolidating all of its affiliate activity, following the appointment of Affiliate Window as its sole agency.
The video game retailer announced this having spent years working with two separate agencies, and says it hopes that the reduction will lead to ‘streamlined processes’.
Steve Arbon, online marketing manager for GAME, said: “We needed to re-think how we operated our affiliate programmes as the old advantages of having two networks seemed outdated and less important than offering our affiliate partners a consistent and enriched experience.
“Working with a single affiliate network just made sense as it allows us to focus on what really matters - affiliate strategy, partner relationships and most importantly more focus on the gamer at the heart of our customer centric campaigns.”
The partnership will look to build upon use of incentive and voucher code sites, as well as a focus on digital downloads.
Anthony Clements, director of client services, added: “The consolidation of Game to Affiliate Window is the culmination of four year’s work in building a targeted affiliate programme that is rich in retail content publishers and able to deliver incremental performance. A proactive working relationship between the Game and AW teams has been key to making this consolidation possible, especially over the last few months. We will now look forward to positioning the brand for success in the key Christmas trading period, as well as driving acquisition through innovative new m-commerce solutions."