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EE gives Fenton viral a POKE to show off 4GEE
EE has unveiled its version of the Fenton video, which went viral on YouTube last year, to promote the fact that 4G lets customers stream HD YouTube videos on the go, without buffering. Created by...
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Top speakers to identify marketing's next big trends at 4 Minute Warning...
A conference designed to identify the key trends likely to overwhelm and bust the existing business models that govern the marketing and media business has finalised its speakers list. Organised by...
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GAME appoints Affiliate Window as sole partner
GAME has announced that it is consolidating all of its affiliate activity, following the appointment of Affiliate Window as its sole agency. The video game retailer announced this having spent years...
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Video advertising in the UK: the future of online video ads and the impact of...
The Drum takes a look at the findings of the second annual UK Video Advertising Report released by online video network Brightroll. Digital video is a key element of online behaviour, with 63 per cent...
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Why your agency needs a 3D printer
Has your office got a 3D printer? If not, don’t you think it’s time you got one? When you’ve spent coming up to two decades in the digital industry, it’s easy to become blasé about technical...
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Media Review: BBC crisis coverage across the web
As the crisis at the BBC rumbles on news websites worldwide are filled with reaction to George Entwistle's controversial payoff, disciplinary action over the Newsnight scandal, and speculation about...
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Bird & Co. Creative merges with Superdream
Superdream has announced it is to join with Bird & Co. Creative to form a new creative agency. Jason Manning will remain managing director of the new agency which will still go under the name of...
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Cogent Elliott appoints award winning copywriter Mick Foden
Cogent Elliott has revealed to The Drum that it has appointed Mick Foden to the role of senior copywriter. Having worked at agencies such as JWT, WCRS and TBWA Manchester, Foden is set to begin his...
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ITV Interim Management Statement shows continued growth for the broadcaster
ITV has revealed its Interim Management Statement showing that total external revenues are up four per cent for the broadcaster to £1,573 million. Non-NAR revenues driven by ITV Studios were up 15 per...
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Digital Podge posters: vote for your favourite and guess the social media...
Digital Podge 2012, The Social One, takes place on 23 November and this year celebrates the influence of social media. As such Freestyle Interactive, which is responsible for the creative for this...
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Windows 8 Ads-in-Apps platform offers "something new" to advertisers...
Windows 8 Ads-in-Apps is “building new ways to give consumers different modes of engagement with advertising, [creating] an opportunities for marketers to communicate in a whole new way,” according to...
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Ad of the Day: Morrisons - For Your Christmas
Morrisons' Christmas offering is like a camper, funnier version of the Asda film as a mum single-handedly takes charge of Christmas with a helping of dread but succumbs to its charms in the end. By...
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Safestyle UK awards search marketing contract to Epiphany
Double glazing and doors retailer Safestyle UK has selected search marketing agency Epiphany to handle all elements of its search marketing strategy, including SEO and PPC. The account, which was...
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Ovo Engergy hires Aesop to revamp internal communications
Energy provider Ovo has turned to brand storytelling agency Aesop to help develop its internal culture. Aesop won the six-figure account following a pitch against three other undisclosed agencies, and...
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Google Poetics uses auto-complete to create poems
Tumblr blog Google Poetics takes the four auto-complete suggestions given by Google and shows them as a poem. The auto-complete suggestions, created from common searches that other people have typed,...
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Helen Bamber Foundation releases online film to raise awareness of human...
The Helen Bamber Foundation has released a new online campaign in order to raise awareness of its work supporting survivors of human trafficking. The short film, entitled ‘Shoebox’, tells the story of...
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Mail Plus launches on Kindle Fire with iPad launch to follow in mid-December
Mail Newspapers has launched the first version of its Mail Plus application on Amazon’s new Kindle Fire and Kindle Fire HD tablets. The application offers readers an enhanced version of the Daily Mail...
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What supermarket Christmas ad is the best? Cast your votes!
The Christmas ads for the major supermarkets have been revealed, some leading to more discussion than others. Here, we take a look at each of the ads and ask what you think. Let us know what ad is...
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B&Q releases "Make it Perfect" Christmas campaign with McCann Erickson
Home improvement retailer B&Q has revealed its festive offering “Make it Perfect” encouraging consumers to decorate their homes, along with their family and friends, in time for the big day. The...
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A brave new world? What Windows 8 means for brands
Microsoft claims it will give marketers the chance to communicate with their customers "in a whole new way" - but what does Windows 8 really mean for brands? Warren Midgley from Kitcatt Nohr Digitas...
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