Morrisons' Christmas offering is like a camper, funnier version of the Asda film as a mum single-handedly takes charge of Christmas with a helping of dread but succumbs to its charms in the end. By taking a neatly over-stated route, this ad will probably avoid the criticism from disgruntled dads that Asda has faced.
Agency: DLKW Lowe
Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films
Director: Si & Ad
Producer: Lucy Gossage
Dir of Photography: Alex Barber
Post-Prod House: Finish
Editing House: Final Cut
Editor: Joe Guest