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“Public relations professionals should not directly edit Wikipedia” CIPR &...
The CIPR has commented that “Public relations professionals should not directly edit Wikipedia for a client or employer” following the revelation that public relations company RLM Finsbury edited...
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Euro RSCG Life 4D and Creative Lynx join to create Havas Lynx
Havas Health has announced the launch of Havas Lynx: created by the joining of Euro RSCG Life 4D and Creative Lynx. Havas Lynx will be led by its four directors, Neil Martin, David Hunt, Dave...
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Batten down the hatches: avoiding a social media storm
Jim Coleman, managing partner at We Are Social, discusses social media backlashes, and how they could have been avoided in the first Golden Twits opinion piece. Recently we’ve seen a catalogue of...
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One Direction to release augmented reality yearbook powered by Zappar
Sony Music has partnered with Zappar for the global release of the One Direction Zappar Powered Picture Book app, coinciding with the launch of the band’s second album ‘Take Me Home’. Purchasers of...
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Ad of the Day: Boots - Let's Feel Good
So it's goodbye to "the girls" and hello to a lovely series of vignettes in which people receive gifts with special meaning. Anyone who has complained about the sentimentality of the new John Lewis ad...
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Monsoon and Accessorize announce performance marketing programme with...
Monsoon and Accessorize have announced plans to launch a new performance marketing programme with global network Affiliate Window. The retailer has experienced steady programme growth since it began...
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Lord McAlpine could send Twitter users a message to think before they tweet
A legal expert has warned that Sally Bercow and other Twitter users “may come to regret their tweets” after Lord McAlpine threatened to take legal action against those who wrongly implied he was a...
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Glengoyne unveils new online presence with The Weather Digital
Glengoyne Highland Single Malt Scotch Whisky has unveiled its new online presence, as created by The Weather Digital, including a new website and social media channels. The Weather, which had been...
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Emirates appoints G2 for marketing
Commercial airline Emirates has announced the appointment of marketing services agency G2 to handle its brand communications efforts within the UK market. With this assignment, G2 EMEA is expanding...
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Coca-Cola Company replaces its corporate website with Coca-Cola Journey
The Coca-Cola Company has today announced the replacement of its corporate website with Coca-Cola Journey, which will aim to focus on ‘universally important topics, social causes and Company news’....
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Innis & Gunn works with Dog Digital to launch online shop in time for Christmas
Independent Scottish brewer Innis & Gunn has taken its first steps into e-commerce by launching an online shop selling a range of beer and branded merchandise to the UK market. Designed by...
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GCHQ case study: How security body attracted cyber security experts using...
This case study outlines the digital recruitment campaign created by TMP Worldwide for GCHQ (Government Communications Headquarters) to recruit top cyber talent. The campaign was awarded Grand Prix at...
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Beefeater gin unveils new marketing campaign to tell the story of real Londoners
Premium gin brand, Beefeater, has announced the launch of a new global marketing campaign, entitled ‘This is My London’. The campaign aims to introduce consumers to three real Londoners, with the trio...
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Amazon,Google, Starbucks grilled on why they pay such piddling tax in UK
British lawmakers have been putting giant US companies - Starbucks , Google and Amazon - through the hoops as to why they pay so little tax on massive earning in Britain. Starbucks global CFO Troy...
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Major record labels criticise Google's music position
Google's legal music service, Google Play, "doesn't make sense" according to the UK's biggest record labels. Billed as an alternative to piracy on Android devices, Google Play aims to "make it easy...
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Johnston Press Interim Management Statement calls market conditions...
Market conditions in the first 18 weeks of the second half of 2012 were more challenging than the first half of the year with like for like total revenues down by 11.4 per cent year on year, according...
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Sainsbury's unwraps 'Christmas Days' festive campaign
Sainsbury's is celebrating the small moments that make Christmas special with its festive campaign, created by AMV BBDO. For its first ad campaign post-Jamie Oliver Sainsbury's carried out consumer...
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EE's 4G claims referred to Trading Standards
4G network EE is to be investigated by Trading Standards following complaints that its advertising is misleading. The network is currently available in 11 cities, and is expected to be widespread by...
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Facebook lends its support to ChildLine's 'Step Up: Stop Bullying' campaign
Facebook has teamed up with ChildLine to take part in its 'Step Up: Stop Bullying' campaign. The initiative prepares for the nationwide 'Anti-Bullying Week', and asks users to show their support and...
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Leveson 'must find a way of reining in Twitter and Facebook' MPs warn...
Senior MPs have said that Lord Justice Leveson must find a way to stop people from wrongly identifying people using social media channels, after Lord McAlpine was falsely accused of being a...
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