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The IPA’s media owner awards took place last night, with Spotify, Google and ITV being amongst those who won awards.
Pete Robins, IPA digital media group chairman and managing partner of Agenda 21, said: “The level of interest in this year’s MOAs is a positive reflection of how they have grown to be valued by those in the industry. Furthermore, the standard of work from the winners makes them worthy of their awards and they should be congratulated accordingly.”
The judging panel for the submission-based awards was chaired by Pete Robins and made up of members of the IPA Digital Media Group, alongside Alex Tait, digital acquisitions director of American Express.
Submission-based MOA winners and commendations:
Most Innovative Online Campaign
Winner: AOL for Inspired by Iceland
Most Innovative Cross-Media Campaign
Winner: Metro for Snickers
Highly Commended: Global Radio for Sky
Most Innovative Online Product
Winner: Google: Google Plus
Most Effective Online Campaign
Winner: Yahoo! for Sainsbury’s
Best Unfeatured Media Owner
Winner: Collective
Commercial Director Of The Year
Winner: James Brown, Digital Sales Director, The Telegraph
Highly Commended: Ed Preedy, Commercial Director, Tribal Fusion (Exponential)
Sales Newcomer Of The Year
Winner: Neil Murphy, Senior Commercial Executive, InSkin Media
Highly Commended: Rachael Morris, Account Manager, Infectious Media
Unsung Hero Of The Year
Winner: Caroline Elliott, Head of Account Management, EU, Firefly (Exponential)
Highly Commended: Beth Gordon, Director of Business Marketing, Europe, Spotify
Highly Commended: Neil Whittaker, Head of Design, InSkin Media
Survey-based MOA winners:
Best (based on spring and autumn 2012 combined survey results):
Best Media Owner: Spotify
Best at Innovation: Spotify
Best Partner: AOL
Best at Cross-Media: Telegraph.co.uk
Most Improved (based on autumn 2012 vs autumn 2011 survey results):
Most Improved Media Owner: AND/Associated
Most Improved at Innovation: Specific Media
Most Improved at Partnership: AND/Associated
Most Improved Cross-Media: ITV.com