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Not got a lot of Twitter followers? You could escape prosecution for ‘grossly...
Those who post ‘grossly offensive’ comments of Twitter could escape prosecution if they only have a few hundred followers, the director of public prosecutions has suggested. Keir Starmer has said that...
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The Leith Agency stands by its man as Gerry Farrell returns to work after...
Gerry Farrell has returned to work at The Leith Agency less than a fortnight after he was suspended for his spectacular spat with Edinburgh councillor Steve Cardownie. The Edinburgh-based ad agency...
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BMW appoints Synergy Sponsorship to handle Rugby Football Union deal
BMW Group UK has announced the appointment of Synergy Sponsorship to handle its four-year sponsorship of the Rugby Football Union. As part of the sponsorship, BMW will engage rugby supporters and BMW...
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DMA executive director advises marketers to keep direct mail "relevant and of...
The marketing industry “must continue to improve its creative approach and use of data to ensure that direct mail remains relevant and of interest to consumers” to avoid being seen as junk mail,...
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Marketing Weak: This nutty Nature Valley ad will drive you round the bend
Winning our Marketing Weak award for dodgy ads this week is this nutty spot from Nature Valley. A nice drive in the country has gone badly wrong for a couple who find themselves in the middle of a...
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Sanctuary Spa launches interactive beauty channel on YouTube
Digital creative and social marketing agency Work Club has created a customised YouTube channel for Sanctuary Spa. The channel for the London-based spa for women provides bite sized ‘digital beauty...
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Google, Spotify and The Telegraph top the IPA’s 2012 Media Owner Awards
The IPA’s media owner awards took place last night, with Spotify, Google and ITV being amongst those who won awards. Pete Robins, IPA digital media group chairman and managing partner of Agenda 21,...
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Refuge unveils interactive video campaign with Code Computerlove
Refuge has today launched an interactive YouTube campaign with animated film director Fursy Teyssier and digital agency Code Computerlove. The campaign aims to help people to recognise the signs of...
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Together Design works on the style guide for The Snowman and The Snowdog
Channel 4 and Penguin have commissioned Together Design to create a brand style guide to accompany the release of the new film ‘The Snowman and The Snowdog’. Together was awarded the account following...
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Anatomy of an ad: Behind the scenes of Smart's Skate fortwo advert
Skate fortwo was an ad created to celebrate the smart car's two seats. Featuring two skateboarders performing stunts on one board, the ad aired on YouTube in September before a two week run in cinemas...
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Jones Homes appoints Aylesworth Fleming as advertising agency
House building firm Jones Homes has selected Aylesworth Fleming to handle its advertising following a three-way creative pitch. Part of the Emerge Group, which includes some of the country’s most...
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Why "no smoking" campaigns can often encourage people to smoke
New research has found that ‘Just Say No’ public health campaigns to stop people drinking, smoking or taking drugs may have the opposite effect. Studies found that the unconscious mind often fails to...
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SUBWAY Famous Fans Louis Smith and Anthony Ogogo return for new 'Where...
SUBWAY has revealed a new TV advert as part of its ‘Where Winners Eat’ campaign which features famous SUBWAY fans Louis Smith and Anthony Ogogo. Running nationwide from Wednesday 21 November, the...
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68% of tablet owners are more adventurous with newspaper and magazine choices
Two thirds (68 per cent) of tablet owners have read newspapers or magazines on a tablet that they had not previously read in print, research by the PPA has found. The PPA TAP (Tablets and Publishing)...
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Thirsty Planet reveals new packaging and branding designed by Thompson Brand...
Charity water brand Thirsty Planet has undergone a packaging and branding refresh courtesy of Thompson Brand Partners. Owned and operated by Water Brands Group, Thirsty Planet is dedicated to bringing...
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Karmarama says ‘stupid twats’ cycle campaign was not sanctioned by the company
Karmarama has said that a RideSmart campaign which included roadsign limericks about the deaths of fictional cyclists was created by one individual, and had not been sanctioned by the agency or any of...
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Intersport appoints Mere Communications Group for integrated PR and...
Intersport UK has selected Mere Communication Group to provide an integrated PR and advertising solution for its ‘expert advice’ proposition developed by Manchester-based design and advertising agency...
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"YouView has no intention of changing its name" despite losing High Court...
Interconnected TV service YouView, which launched earlier this year following a two year delay, has lost a high court battle which may see it forced to change its name or face paying damages. Existing...
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Metro set to launch “first of its kind” multi-platform website, app and...
Metro has announced that it will launch a new multi-platform website, Android app and Kindle Fire edition of its regional free sheet as it forges ahead with its “mobile first” strategy. An Android app...
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WPP planning to return its tax base to UK from Ireland by January 2013
WPP is preparing to return to the UK following approval from the board, but pending its voting shareholders approving the move at a meeting on December 11. WPP announced in August that is was...
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