Credit insurer Euler Hermes UK has appointed One Marketing Communications to work on its marketing strategy.
Manchester-based One won the business after a competitive three-way pitch and has kicked off its work with a multi-channel campaign warning the SME market of the 'hidden threat' of bad credit.
One will also be promoting broker services, customer loyalty and retention.
Wayne Silver, the agency's deputy managing director, said: "The big idea we have developed translates perfectly across the entire marketing mix to ensure that we achieve the maximum impact."