Is this a better candidate for The Marketing Weak Award for the worst commercial?
It’s always the same. Just as you announce an award decision a far more deserving candidate suddenly emerges from the shadows.
Such is the case with The Marketing Weak Awards. This week's winner has now been made to look like D&AD Black Pencil potential thanks to this piece of work from North of the Border.
So we have decided to give it a special commendation – a sort of Marketing McWeak. Now it is truly in the spotlight, let’s hope it will soon retreat back to those shadows, so poor unsuspecting folk are not made to notice it in the future.
How appropriate it advertises a brand called The Untouchables.