Huawei has unveiled a marketing campaign with Let Us Create, with the aim of promoting its new range of 4G smart devices.
The ‘Test Pilots Wanted’ campaign goes live this week in print, online and social media; with out-of-home and experiential media to follow. The ads show people’s faces distorted by the ‘speed’ of 4G.
Jill Styring, Huawei device UK and Ireland marketing director, said: “Huawei is recognised globally for its technology leadership, but it is a new brand still in the consumer market. This is changing fast, however, and the ‘Test Pilots Wanted’ campaign delivers the focus and cut-through that new brands in hugely established and competitive markets require.
“The introduction of 4G technology in the UK delivers a lightning injection of pace into UK airwaves. It is hugely exciting to be a part of this era-defining moment. For speed and performance, Huawei’s 4G devices will blow people away. This campaign perfectly captures that.”