Asda has announced that for this weekend, its own brand Chicken Chow Mein will be renamed ‘Chicken Jahmene’, to support X Factor contestant and former employee Jahmene Douglas.
According to the product page, 23 pence from each pack sold will go to Women’s Aid, with the mother of Douglas having suffered from domestic abuse when he was young.
An Asda spokesperson said: “We’re so proud of Jahmene and all the incredible performances he does week in, week out on the X Factor so we really want to get behind him and offer our support. Chicken Chow Mein is a weekend favourite and we hope that by re-naming it after him, we’ll be able to raise lots of money for Women’s Aid.”
The product will be available in stores between 16 and 18 November.