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Beaverbrooks reveals 'Be in their Good Books' in-store creative push for...
High street jewellers Beaverbrooks has unveiled an insight driven in-store creative campaign to coincide with the lead up to Valentine’s Day. ‘Be in their Good Books’ was developed by BJL Manchester...
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Schuh, giffgaff and Gratterpalm discuss the importance of community managers
As today is international community manager appreciation day, The Drum speaks to community managers at giffgaff, Gratterpalm and Schuh to find out what value they thought their role brought to the...
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Rap battle between teams Mooncup and Tampon in latest campaign for the...
Feminine hygiene product Mooncup is hoping to convert members from ‘team Tampon’ in its latest ad, showing a rap battle in a public bathroom between girls on either side of the debate. Created by The...
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The Market Research Society launches 'Fair Data' mark to restore public trust...
Following the news that half of all senior executives remain unaware of the challenges the draft EU Data Protection Regulation may have on their businesses the Market Research Society (MRS) has...
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Kellogg’s insist there is ‘no plans’ to axe Tony the Tiger
Following rumours about the axing of popular cereal brand Frosties, and mascot Tony the Tiger, Kellogg’s has insisted there is ‘no plans to get rid of Frosties or Tony the Tiger.’ Tony the Tiger...
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Louisa Pau to leave Woolley Pau Gyro after 19 years
Louisa Pau has announced she is to leave Woolley Pau Gyro after 19 years to concentrate on her growing healthcare consultancy. Pau was one of the agency’s co-founders and also took on the role of...
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The Drum teams with One Minute Briefs to ask public to create ‘Britain is...
Following rumours that the government is considering launching a ‘negative advertising campaign’ with the aim of deterring immigrants from Romania and Bulgaria coming into the country, The Drum has...
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At $3.3 billion , Manchester United now world's most valuable sports team
Manchester United has become the worlds' most valuable sports team with a tag of more than $3 billion , Forbes magazine reports today Shares of the English soccer team, offered to the public last...
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Icelolly Marketing Group launches ClubHen.com and ClubStag.com with Zeus PR
Icelolly Marketing Group, the parent company of UK holiday price comparison website Icelolly.com, has appointed Zeus PR to support the launch of its two new specialist brands, ClubHen.com and...
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'Britain is Shit': The entries for The Drum and One Minute Brief's competition
We asked you to come up with an ad in one minute to promote the fact that 'Britain is Shit': and you did us proud! The Drum joined with One Minute Briefs for the campaign, with the lucky winner to...
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Mediasyndicator announces two senior hires to support business growth
Mediasyndicator has announced the appointments of Graeme Tottle as commercial director and Damian Cassidy as publisher and operations director. Tottle joins the company from Ad2One, as commercial...
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57 per cent of top 100 UK brands have mobile optimised websites - IAB study...
Over half of the top 100 brands in the UK now have a mobile optimised website, according to the latest Internet Advertising Bureau study. Using Google’s Get Mobile Meter tool, the study found that 57...
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Murdoch tweets 'Sorry' to Jews for bloody Scarfe Sunday Times cartoon
Rupert Murdoch has apologised in a tweet for a Sunday Times cartoon showing Israeli leader Binyamin Netanyahu building a wall using blood-red mortar. The cartoon, published on Holocaust Memorial Day,...
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Government subcontractor labels unemployed as ‘lying, thieving bastards’
Triage, a private subcontractor appointed by the government to shepherd the long-term unemployed out of their homes and into work, has come under fire for labelling their clients as LTBs – lying,...
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Twitter apologises over ‘human error’ after broadcasting porn to users
Social media darling Twitter has been left with egg on its face after its much heralded new video service, Vine, selected pornographic footage as its ‘editors pick’ less than a week after it was...
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The Independent, i and the London Evening Standard appoints Graeme Finneberg...
The Independent, i and the London Evening Standard has announced the appointment of Graeme Finneberg as digital commercial director, while Jo Holdaway is on maternity leave. Finneberg will be...
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eBay Advertising eyes video formats and unveils “untapped” shopper segments
eBay is considering extending its advertising format offering to include video while stepping up plans to unlock further, valuable shopper data for advertisers. The company is in talks about whether...
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BBC loses out in local television race
The BBC faces being landed with a bill for as much as £25m after it lost a race to run any of the 19 new local television stations planned in Britain. Comux, a joint venture between local TV companies...
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Primesight helps a man propose through billboard ad
A proposal taking place out of home isn’t exactly unusual…but a proposal using Out of Home technology? That is what Primesight helped with yesterday, with Wayne Eldridge proposing to his girlfriend on...
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Beko to work with Mercieca Ltd to promote its role as 'Official Supporter of...
Home appliance brand Beko is to work with integrated communications agency Mercieca Ltd to promote its newly announced role as ‘Official Supporter of the FA Cup’. The Camden-based agency is now tasked...
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