Clik here to view.
method to work with Bray Leino PR on national media relations campaign
Cleaning brand method has appointed Bray Leino PR as its retained agency. The agency, which is part of the mission, has now been tasked with increasing trial and awareness of the brand via a creative...
View ArticleClik here to view.
Halfords appoints Mother as lead ad agency
Halfords has today announced the appointment of Mother to handle its integrated advertising and communication, following a three way pitch. Paul McClenaghan, Halfords group commercial director, said:...
View ArticleClik here to view.
Real and Smooth Radio raise £1 million for Help for Heroes
Real and Smooth Radio has confirmed its listeners have raised in excess of £1 million for veterans charity Help for Heroes. Real and Smooth Group programme director John Simons handed over a cheque...
View ArticleClik here to view.
BBC announces date for strike on redundancies
The NUJ has announced that BBC members of the union will go on strike next Monday, 18 February, as part of a dispute over compulsory redundancies. Michelle Stanistreet, NUJ general secretary, said:...
View ArticleClik here to view.
YouTube to launch on Freesat next month
YouTube is to launch on free-to-air satellite TV service Freesat as it continues to position itself as a platform for premium, broadcast-quality content. The Google-owned video-sharing platform will...
View ArticleClik here to view.
Macmillan Cancer Support and VCCP launch powerful advertising campaign
VCCP has launched its first campaign for Macmillan Cancer Support with a powerful 90-second TV advert. The ad introduces the ‘no one should face cancer alone’ campaign strapline and will be followed...
View ArticleClik here to view.
LOVEFiLM strengthens BBC Worldwide content deal
LOVEFiLM has revealed it is to bring more content from BBC Worldwide to its members after announcing it is rebooting its content deal with the global distributor. The ongoing partnership between...
View ArticleClik here to view.
D Love returns for new BBC and Digital Radio UK campaign 'Endless Dove' from...
The BBC and Digital Radio UK have revealed their latest ad featuring diminutive new star of digital radio D Love, entitled ‘Endless Dove’. Created by RKCR/Y&R, the new ad shows D Love serenading...
View ArticleClik here to view.
Magnum engages Coupons.com to manage #GrabaSpoon Twitter promotion
Luxury ice-cream brand Magnum has announced it has appointed Coupons.com Limited to manage the couponing element of the brands new social media campaign, #GrabaSpoon. To promote Magnum’s new Pleasure...
View ArticleClik here to view.
"We’re all having fun but you have to edit yourself" - David Hasselhoff on...
To quote the Baywatch theme tune, ‘Some people stand in the darkness, afraid to step into the light’, well the star of the nineties US drama, David Hasselhoff is certainly not one of those people, as...
View ArticleClik here to view.
Weather Channel ramps up dynamic ad targeting initiative
The Weather Channel is stepping up plans to help brands unite offline sales data with its own weather data to drive dynamic ad targeting. The NBC-owned channel has appointed Lindsay Wiles as strategic...
View ArticleClik here to view.
BoxNation appoints Bird Consultancy for PR
Dedicated boxing channel BoxNation has announced the appointment of Bird Consultancy to handle its PR. The agency has been appointed to help raise the profile of the new channel and its boxers, and...
View ArticleClik here to view.
Top designer's £555 dress spearheads Trop50's launch into UK market
PepsiCo is selling a limited edition designer dress for £555 each, as part of the U.K. launch campaign for Trop50, the Tropicana-branded juice with half the sugar and calories of regular juice. Trop50...
View ArticleClik here to view.
Barclays sets for group overhaul following strategic review shedding 3,700 jobs
Barclays has announced the outcome of a strategic review as it aims to become the 'go to' bank while it is set to shed 3,700 jobs across the group. The banking brand aims to implement a number of...
View ArticleClik here to view.
Apple considers developing so-called iWatch
Apple is reportedly contemplating a new branch in its product portfolio with the development of a so-called iWatch, a hi-tech interpretation of the humble wrist watch, in an attempt to carve out a...
View ArticleClik here to view.
Screen Yorkshire announces £3.5m investment drive
Screen Yorkshire has unveiled a £3.5m investment pot for 2013, a sum which will be made available to the regions TV, film, digital and games industries. The cash has been sourced from the...
View ArticleClik here to view.
BBC to become ‘more British’ with latest round of drama commissions including...
The BBC’s controller of drama, Ben Stephenson, has said that the broadcaster will become ‘more British than ever’ after unveiling the broadcasters latest drama commissions. Centrepiece of this output...
View ArticleClik here to view.
Mobile paid-search budgets surged 94% in 2012 says Marin Software study
UK advertisers increased their mobile paid-search budgets last year by 94 per cent to 19.32 per cent, according to Marin Software’s Mobile Advertising Around the Globe report. The study, which spanned...
View ArticleClik here to view.
onefinestay names Matt Turner as VP Marketing
Onefinestay has announced that Matt Turner has joined the group as VP Marketing. Turner is now tasked with leading the brands global marketing strategy, accelerating onefinestay’s growth and...
View ArticleClik here to view.
Analysts warn Britain faces 20 year cyber-attack threat
Computer experts have warned that the UK faces a two decade long period of ineffective cyber defences as the country struggles to plug a skills gap of trained IT specialists to manage existing...
View Article