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Nielsen Mobile Consumer Report: Despite smartphone functionality text...
In the UK, text messaging remains the primary function of mobile handsets along with email despite handsets offering high-speed connections, built-in multimedia and apps, according to the latest...
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Does Google's hardline stance on Interflora spell the end of the advertorial?
Advertorials in newspapers have been an effective and accepted marketing tool for many years and long before the internet. In most cases, an advertorial takes the form of an editorial article which...
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Lynx Apollo campaign to blast off in Westfield with CBS Outdoor UK
The Lynx Apollo campaign is set to be brought to Westfield with CBS Outdoor UK, 34ft astronaut suspended in The Atrium, as well as 100 digital screens around the shopping centre. The campaign, planned...
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V Energy awards pan-European advertising account to Albion
Challenger brand V Energy has selected Albion to handle its integrated pan-European advertising account. The Frucor Beverages owned brand has tasked Albion with developing a fully integrated...
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Eversheds comments on House of Lords dropping pre-publication checks on articles
Eversheds has today commented on the fact that the House of Lords dropping pre-publication checks on articles from the Defamation Bill. Andrew Terry, media expert at the global law firm, said: “Lord...
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Adobe appoints Mark Phibbs as vice president EMEA marketing
Adobe Systems Incorporated has revealed that Mark Phibbs has been appointed as vice president of the company’s Europe, Middle East and Africa (EMEA) marketing offering. Reporting to chief marketing...
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The Drum daily jobs round-up: itison, Havas Lynx, Pitch, NEC Group, Niki...
A copywriter job in Glasgow is available with itison to cover maternity leave. The deals and events service is looking for someone with great copywriting skills and a familiarity with the company's...
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Chip Shop Awards judges Jeremy Green and Jason Andrews unveil their favourite...
A trip down memory lane seemed only fitting as this year marks the 10th anniversary of the Chip Shop Awards. This year’s judging panel – which includes the likes of Watermill owner Dave Waters,...
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Hope for Children unveils new website with Satellite Creative
Hope for Children has this week unveiled its new website, created by Satellite Creative, with the aim of reflecting the UK charity’s recent rebrand. Tee Macpherson, marketing director at Satellite...
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IHG’s mobile revenue will soon outstrip web, says VP of marketing Michael Menis
Intercontinental Hotels Group’s (IHG) mobile revenue will overtake web revenue in the next few years, according to VP of web and interactive marketing Michael Menis. Speaking at Mobile World Congress...
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Big data is transforming mobile opportunities, says Unilever CMO Keith Weed
The role of big data in the mobile industry is driving new opportunities for marketers and consumers, according to Unilever’s chief marketing officer Keith Weed. Speaking at Mobile World Congress in...
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ITV sees 1% increase in broadcasting and online revenues while ITV studio...
ITV has announced a one per cent increase in its broadcast and online revenue to £1,834 million for 2012 as ITV Studios grew its revenue by £100 million. Releasing it's financial figures for the...
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Research outs 81% of social media users as digital bargain hunters
Fresh research conducted by GfK has elicited the perhaps surprising fact that 81% of social media users regularly use vouchers, coupons and deals when online; compared with just 69% of their offline...
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Audi RS4 participates in ultimate paintball duel
To celebrate the launch of the Audi RS4 Rubber Republic has staged what is described as the ultimate paintball duel between two suitably kitted models of the new vehicles. In what could be the...
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One Direction, Jessie J, Olly Murs & David Tennant make Beano debut
Pop stars One Direction, Jessie J and Olly Murs have followed in A-ha’s footsteps by ‘cartoonifying’ themselves – this time for a Red Nose Day special edition of BeanoMAX magazine. The boy band grace...
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Morrisons Christmas ad ruled not sexist
The ASA has ruled that the Christmas ad for Morrisons, which showed a woman hurrying to get everything sorted in time for the big day, was not offensive and sexist, despite 26 complaints. Complainants...
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Sky retains Irish Premier League rights
Sky Sports will continue to screen Premier League matches in the Republic of Ireland until 2016 after the broadcaster successfully acquired the exclusive rights from next season. The deal will see Sky...
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Google, Facebook and Twitter ordered to delete Jon Venables and Robert...
Google, Facebook and Twitter have been told by the police that they must remove pictures purporting to show Jon Venables and Robert Thompson as they look today. The pair, who killed James Bulger, were...
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Gucci launches mobile optimised UK website
Fashion brand Gucci has launched its mobile optimised website in UK following beta testing in the US to bolster its existing e-commerce site. Optimised by Huge the mobile friendly version of the...
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Mobile World Congress: KLM’s mobile journey has been a “bumpy ride”, says...
KLM’s journey to become a mobile-centric airline has been a “bumpy ride”, according to mobile commerce manager Maite Oonk. Speaking at Mobile World Congress in Barcelona Oonk admitted the Dutch...
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