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Honda CR-V unveils ‘DO-MORE-NEW’ interactive experience with Collective London
Honda’s new CR-V has launched an online interactive experience, entitled ‘DO-MORE-NEW’, with Collective London, which lets users choose their own background: such as urban, forest or mountain. Part of...
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NUJ raises concerns over Northcliffe Media sale branding it as a "fire sale"
The NUJ has voiced its concerns over the £52.5 million sale of Daily Mail and General Trust’s regional newspaper division, Northcliffe Media, to Local World claiming it “amounts almost to a fire...
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Retail brands must not lose sight of sales skills as they show off their...
Last weekend I went into the new Burberry store. From the moment I walked in I was surrounded by the brand's values. It was classic (all wood architecture) yet trendy (big screens playing new music)....
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Festival Republic to work with The Zeitgeist Agency to PR Reading and Leeds...
Festival Republic, the parent company of Reading and Leeds Festivals, has appointed The Zeitgeist Agency to handle PR for both events following a competitive four-way pitch. The agency will now handle...
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Sweet‘N Low appoints Peppermint PR for UK launch
American sweetener brand Sweet‘N Low has announced the appointment of Peppermint PR to launch the product in the UK. Sweet’N Low has secured its first major supermarket listing with Tesco, making this...
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Ex-BIG Partnership account director Beth Nicol to head up new Citypress...
Former BIG Partnership account director Beth Nicol is to head up independent PR agency Citypress’ new Edinburgh office, which opened last week. Alongside Nicol, Citypress has also recruited ex-editor...
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Cyber Monday set to see 115 million visits to retail websites in the UK
Monday 3 December is set to be ‘Cyber Monday’, with 115 million visits to retail websites expected in the UK. The research by Experian predicts UK consumers will spend 375 million hours shopping...
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Farfetch unveils Christmas campaign with Yomego
Online fashion boutique Farfetch has today unveiled its first global Christmas campaign, created by Yomego, in the form of an app based around the concept of ‘pass the parcel’. The parcel is wrapped...
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SodaStream launches new global TV campaign taking on the soft drinks industry
SodaStream has unveiled its first global TV campaign; set to premiere in the UK on Thursday 22 November during the ad break of ITV1’s ‘I’m a Celebrity…Get Me Out of Here’. The advertisement, entitled...
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CIPR Social Media Panel criticises Wonga for editing its own Wikipedia entry
The CIPR Social Media Panel has criticised Wonga following reports which claim the much debated pay day loans service had been editing its own Wikipedia page to take out negative criticism. Wonga...
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AFC Ajax appoints former Holland goalkeeper as marketing director
Edwin van der Sar has been appointed by the board of AFC Ajax as its new marketing director along with Michael Kinsbergen, who will be managing director Van der Sar began his career with the football...
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Coca-Cola launches global Christmas campaign with ad from McCann Madrid
The new global campaign from Coca Cola, running in over 100 countries, has been dubbed ‘an ode to the community’ which will ‘bring together people of all ages, beliefs and walks of life to evoke the...
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Mercieca appoints James King as digital strategist
Mercieca, the London based PR agency, has announced the appointment of James King as digital strategist, a newly created role which will entail work on all digital and social media related campaigns....
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Warc survey outlines growing pessimism over marketing budgets
Marketers are continuing to feel the pinch according to Warc’s latest Global Marketing Index (GMI) report, which has charted ongoing declines in marketing budgets across Asia Pacific and Europe whilst...
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Lord McAlpine legal letter assuages fears of Tweeters with fewer than 500...
Lord McAlpine has moved to reassure Twitter users with fewer than 500 followers that he does not intend to cause ‘hardship’ for them as he pursues damages – although those with more will be subject to...
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Canon set to sponsor four International Figure Skating Championships
Canon is set to sponsor four International Figure Skating Championships, the company has announced, and is set to provide products, technologies and services for each event. It has been revealed that...
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Daily Mail & General Trust reports 10% profits increase
Daily Mail & General Trust, publisher of the Daily Mail, has reported a 10% rise in profits for the 12 months to the end of September, taking pre-tax profits up to £255m. The bumper figure is said...
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Windows Phone 8 set to launch ads featuring Hobbit characters with Wunderman
Microsoft’s Windows Phone 8 and Warner Bros have created a licensing deal which will see characters from the Hobbit to be used in the latest advertising campaign. Created by Wunderman, the campaign...
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Barclays named Britain’s least trusted brand
Scandal plagued Barclays has received the dubious honour of being named Britain’s least trusted brand by consumer watchdog Which? The organisation found that the banking giant, whose name has been...
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Future to launch new weekly digital magazine offering - tech.
International media group and digital publisher, Future, has announced it is to launch tech., a weekly international iPad magazine for technology enthusiasts. tech. will feature the week in technology...
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