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Ad of the Day: Agent Provocateur - Wilhelmina
Monica Cruz (yes... it's her younger sister) gives a Victorian photographer more than he bargains for when he promises that his camera will reveal her true self. Beneath his cloak, he sees her in an...
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Mercedes-Benz Driving Academy showcases interactive space created by Green Room
Mercedes-Benz Driving Academy has worked with retail design and digital practice Green Room to create a dedicated space for the project within Mercedes-Benz World, the brand’s iconic experience centre...
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Christmas advertising: Selling sentiment by installments
Neil Lancaster, creative director of McCann Manchester and one half of the creative team behind the Aldi ads, is the first to discuss what Christmas ads means to him. I blame Charles Dickens. He sold...
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Ten digital agencies challenged to illustrate social media terms without...
It is testament to the almost universal acceptance and popularity of social media that we rarely stop to think about how unusual some of our digital habits can be, from poking and pinning to stalking...
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Steve Aukland becomes CEO of Local World as DMGT sells off Northcliffe Media
Daily Mail General Trust has agreed the sale of its regional newspaper division Northcliffe Media for £52,5m to recently formed media company Local World. The deal will see DMGT also take on over a...
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Unfair Pepsi comp criticised for docking family of multiple wins
A family which struck lucky multiple times on a £500 per hour Pepsi competition have been left fizzing after the beverage maker chose to dock them of several of their prizes. The on pack promotion,...
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Ofcom to proceed with Channel 3 and Channel 5 licence renewal process
Ofcom is set to proceed with the renewal of the current commercial TV licences for Channel 3 and Channel 5 after the recently appointed secretary of state for Culture, Media and Sport, Maria Miller,...
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King.com appoints Michael Bayston as international advertising sales director
Social games company King.com has announced the appointment of Michael Bayston as international advertising sales director after posting a ten-fold increase in its ad revenue for 2012. Bayston will be...
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Ericsson Mobility Report details rapid rate of smartphone adoption and data use
The latest Ericsson Monthly Report has revealed the continued rise of the smartphone with such devices now accounting for 40% of all mobile phone sales in the third quarter. Smartphone growth is...
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LOVEFiLM signs content deal with DHX Media
LOVEFiLM, the Amazon owned film rental service, has announced that it has signed a deal with DHX Media, the kids content provider, to add around 2,000 hours of children’s shows to its subscription...
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EAT. unveils new design and branding with ‘next generation’ concept store on...
EAT, the food, soup and coffee chain will tomorrow (Thursday 22 November) open a new concept store on London’s The Strand, marking the biggest change in the chain’s branding and store environment...
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Rightster appoints John Dillon as vice president of marketing
Video distribution and monetisation specialist Rightster has named John Dillon as vice president of marketing. The role sees Dillon overseeing Rightster’s marketing functions and stakeholder...
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Not all a bunch of Bankers after all - the bank that knows its fruit,...
I am going to pop my head above the parapet and go against public opinion, something that is difficult for us “love-me-love-me” PR types. I love HSBC Bank. There, I said it, and for the cynics out...
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MRPORTER.COM appoints Essence for social media strategy
Online clothing retailer, MRPORTER.COM, has announced the appointment of Essence to handle its social media strategy. The agency has been appointed to help strengthen the relationship between the...
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UTV Media plc appoints two non-executive directors to its board
The board of UTV Media plc has announced the appointment of Andy Anson and Coline McConville as non-executive directors with immediate effect. Anson brings with him experience in the media and sports...
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PR and the use of Twitter: the best way to break news and engage?
Rob Brown FCIPR, chair of CIPR Social Media Panel and editor of Share This Too, a follow up to CIPR book Share This: The Social Media Handbook for PR Professionals, discusses why Twitter is a...
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Carers Trust unveils first digital campaign created by Intermarketing Agency
Carers Trust has revealed its first digital campaign created by Intermarketing Agency, a digital forest supported by a number of celebrities including Michael Sheen, Hilary Devey and Lembit Opik. The...
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Pivot Point selects Granby Marketing Services to assist with UK expansion
Beauty education provider Pivot Point International, Inc. has awarded Granby Marketing Services the contract to handle its fulfilment demands as it expands into the UK market. Following a competitive...
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LV= to work with Greenlight on digital marketing brief
LV= has appointed independent digital marketing agency Greenlight to define a digital strategy and implement integrated paid media and search campaigns for its life and pensions offering. Greenlight...
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Cadbury appoints GolinHarris to handle PR
Cadbury has announced the appointment of GolinHarris to handle its PR; the first time one agency has worked across the portfolio. GolinHarris has been briefed by Mondelez to handle the full range,...
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