Carers Trust has revealed its first digital campaign created by Intermarketing Agency, a digital forest supported by a number of celebrities including Michael Sheen, Hilary Devey and Lembit Opik.
The campaign aims to attract new supporters to Carers Trust, as well as raise funds. The online forest allows users to plant and decorate a unique tree as well as leaving a message of support and solidarity for carers in the UK.
Visitors to the site can share the forest with friends and family encouraging them to either leave a gift underneath their tree for donation or to plant their own virtual tree. Donations will go towards helping Carers Trust support carers throughout the festive season and into the New Year.
The campaign is supported by strategic emails, a targeted display campaign and a social media strategy.
Online manager for Carers Trust, Michele Lambert, commented: “Carers don’t get a break over the festive season, like so many other people do. Traditionally it’s a time of year for thinking of others and we’re hoping that this campaign will raise awareness of carers and funds to help us support these amazing and dedicated people.
“This is our first digital fundraising campaign and we’re hoping the surge in the use of social media will help us to spread our message. Intermarketing Agency’s creative is colourful and eye catching and the fun of being able to design your own personal tree will hopefully engage both existing and new supporters to support our cause.”
Intermarketing Agency managing partner, Jamie Allan, added: “This is a cheerful Christmas campaign designed to spread the message for Carers Trust through social media. It has just gone live, and already had some great results and truly inspirational messages posted.”