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GymCube.com releases live-streaming work out site developed by Rippleffect
Fitness brand GymCube.com has worked with full-service digital agency Rippleffect to create its new website. GymCube.com’s website uses live streaming technology to provide over 40 gym classes led by...
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Renault UK marketing director Phil York discusses the challenges and...
Tying together the offline and online customer journey and understanding differing behaviours across channels and devices is core to Renault Group’s success, according to marketing director Phil York....
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UK Facebook users fell by 600,000 in December
Figures from SocialBakers have shown that the number of UK Facebook users fell by 600,000 in December: a 1.86 per cent drop. Ranked at number six in the territories with the largest Facebook user...
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Facebook hits 27m UK users and unveils Retail Centre
Two thirds (27 million) of the UK population uses Facebook each month, with 19 million accessing the social network via mobile devices, according to Nielsen. The figures, revealed today, coincide with...
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LighterLife promotes sustainable weight loss in latest TV campaign
LighterLife has launched a TV campaign aimed at tackling “quick-fix” diets and promoting sustainable methods of losing weight. The diet brand is aiming to steer obese people towards a more holistic...
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Why did Waitrose ditch Delia?
“Can you imagine a kitchen in any part of Britain that doesn’t owe something to Delia Smith?” said Fearnley-Whittingstall in last week’s Daily Mail. “We all know that 70 is the new 60. And at 71,...
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SkyCig launches first TV ad for electric cigarette
SkyCig is making its first foray into TV advertising with the launch of a campaign to promote its electric cigarette. The one-month-long campaign kicks off tonight on Channel USA, and is aimed at...
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Simplyhealth looks to raise £150,000 for Heart Research UK with new campaign
Simplyhealth has today launched a new marketing campaign, which looks to donate £150,000 to Heart Research UK by getting the public involved. The TV campaign, which is set to run until 10 March, will...
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Oaklands Manor unveils new logo and website with Fig Creative
The University of Derby owned outdoor leadership centre Oaklands Manor has unveiled a website, created by Fig Creative. The site looks to promote the fact that Oaklands Manor provides education...
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Institute of Customer Service survey shows consumers complain more despite...
A survey from the Institute of Customer Service (ICS) has revealed that despite facing far fewer problems when purchasing good and services than they did five years ago consumers are more likely to...
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E-Lites set to unveil e-cigarette campaign featuring Gangnam style dancing baby
E-cigarettes brand E-Lites has announced that it is to launch its first TV ad on Saturday 19 January, created by McCann Birmingham. The 30 second ad spearheads a multimillion pound marketing campaign...
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Renshaw to launch new brand identity and website for 2013
Marzipan, sugarpaste and soft icings company Renshaw is to reveal a new brand identity developed by brand consultancy Positive Momentum later this month. The refresh is part of the business’ long term...
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Blinkbox sees 180% mobile commerce spike
Blinkbox has reported a 180 per cent surge in sales via mobile devices from November to December last year, while overall sales jumped 220 per cent year on year. The movie and TV streaming service, in...
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Greggs looks to promote breakfast and lunch meal deal offers in new campaign...
Greggs has announced that it is set to launch a marketing campaign, worth over £1m, which looks to promote Greggs’ breakfast and lunch time meal deal offers as well as its new scratch card promotion...
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EasyJet drops 'This year, end up in Malaga, not Margate' campaign after...
EasyJet has withdrawn a controversial advertising campaign after it received criticism for making “cheap jibes” about a seaside town. Angered by the posters for the low-cost airline, which ran with...
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Property Place secures seven figure investment for UK expansion
Property Place, the network based in Facebook to allow users to search and share details of property for sale or rent, has secured a seven figure investment from three funds to fuel its expansion in...
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Microsoft, Dell and Acer see PC sales fall as sector struggles to compete...
The latest figures show that the PC sector is continuing to struggle to match competition from tablets and smartphones. According to analyst firm IDC and technology research group Gartner, worldwide...
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Apple shares dip below $500 in response to Wall Street Journal report
Following a report by the Wall Street Journal, which stated Apple had cut orders for spare parts due to unexpectedly weak demand for the iPhone 5, the tech firm’s share price dropped in early...
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Hacktivist group attacks MIT website following death of Aaron Swartz
Following accusations that the Massachusetts Institute of Technology contributed to internet activist Aaron Swartz’s suicide on Friday, hacktivist group Anonymous attacked the college’s websites and...
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HMV Group calls in administrators Deloitte to find buyer for the business
HMV Group, having warned that it would not comply with its banking covenants this month, has this morning entered into administration, placing 4,500 jobs at risk. The high street DVD and CD retailer,...
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