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BT releases SmartTalk app that allows customers to connect smartphones to...
A new smartphone app from British Telecom has been developed to allow users to connect their mobile phones to their landlines. SmartTalk will enable BT customers to link their smartphones with their...
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Observer pulls transsexual attack column
The Observer has moved to pull a controversial opinion piece penned by its columnist Julie Burchill after claims such as transsexuals are ‘a bunch of d**** in chicks’ clothing’ stirred up a public...
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NSPCC re-launches national TV campaign in response to Jimmy Savile revelations
The NSPCC yesterday re-launched its national TV campaign ‘don’t wait until you’re certain’, following the Yewtree report last week. The charity told The Drum that the campaign is being run ‘in...
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PCC claim new press regulator could be in force on 1 July
Lord Hunt of Wirral, chairman of the Press Complaints Commission, has said that the newspaper industry may now establish a new regulator as early as 1 July - without waiting for politicians to reach...
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Coca-Cola and WWF pair up in polar bear CSR project
Coca-Cola has teamed up with environmental charity WWF to drive awareness of and raise funds for polar bears. The drinks giant is pledging €3 million over the next three years towards protecting the...
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Analysts respond to HMV’s collapse
Industry analysts have spoken out over the implications for Britain’s High Streets and shopping centres of HMV’s demise - the latest in a series of humbled former retailing giants. Speaking to The...
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KIT KAT launches round two of Choose a Chunky Champion with £5m campaign
KIT KAT has announced the launch of its Choose a Chunky Champion campaign, following the success of last year’s campaign, with the new bars featuring the flavours of coconut, choc fudge, mint and...
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Deloitte warns over 90% of user-generated passwords will be vulnerable to...
Deloitte has claimed that over 90 per cent of user-generated passwords will be vulnerable to hacking in 2013, which it says could result in billions of dollars of loss, declining confidence in...
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Carlsberg announced as official beer partner of the Premier League
Carlsberg has signed a three year contract to become the official beer partner of the Barclays Premier League. The contract, the value of which has not been disclosed, will run until the end of the...
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News Analysis: What lessons can the High Street learn from HMV's...
It’s no secret that the high street is in deep trouble, and it’s clear from news of the closure of Jessops and the administration of HMV earlier today (Tuesday 15 January) that the troubles are still...
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Ad of the Day: Barclays - You Vs Unconditional Love
A daughter makes her dad's life a misery in this beautifully cynical ad drawing attention to an interesting new product from Barclays. This could be the moment when banks start to market themselves...
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Fuller’s Brewery appoints UM London to media planning and buying account
Fuller’s Brewery has announced the appointment of UM London to handle the brewery’s media planning and buying business, following a three month pitch process. Starting immediately having won the pitch...
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Dog Walking app and website wins BIMA's D-DAY School challenge
The winners of last year’s D-Day competition, which saw over 60 digital agencies from across the UK work with schools to develop their pupil’s digital development awareness to create set projects, has...
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Visit Wales to roll out latest 'This is Wales' ad targeting over 45s
Visit Wales is to release its latest TV advert as it continues to promote the country as a holiday destination, targeting over 45s. This is the third instalment in the ‘This is Wales’ series created...
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How to get noticed: Ten tips for a successful app launch
How do you make your app stand out from the one million others on the App Store? Ivana Farthing, head of the mobile practice at Diffusion, offers some advice for getting your app noticed in 2013 The...
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The quick and the dead: HMV and the demise of the high street
The demise of HMV is a reminder of the brutality of the marketplace these days. The pace of market change is relentless and to quote one media agency boss: "There are two types of business - the quick...
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C4’s Utopia transmedia series focuses on consumer data issues
Channel 4 has put consumer data issues at the heart of the transmedia experience for drama Utopia which debuts tonight. The broadcaster worked with TH_NK, the creative agency behind Pottermore, as...
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Microsoft Advertising appoints Sara Linfoot to newly created brand...
Sara Linfoot has been appointed to the newly created position of brand integration specialist by Microsoft Advertising Based in Microsoft’s London office, Linfoot will work closely with the commercial...
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Gloucester Rugby and Jewson end sponsorship deal
English rugby club, Gloucester Rugby, and timber and building supplier, Jewson, have announced that they will end their long-running sponsorship deal at the end of the 2012-13 season. Jewson has been...
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Arjowiggins Creative Papers partners with D&AD and One Young World to launch...
The Blank Sheet Project inspiration platform, an initiative from Arjowiggins Creative Papers concerned with linking innovation and sustainability and providing creative solutions, has announced the...
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