BT has today announced the transfer of millions of its broadband customers email accounts to a new BT Mail service in tandem with a relaunch of BT.com.

The new look website will combine breaking news and email with account and billing information from June, all of which can be accessed from a single unified log-in.

This heralds the demise of BT Yahoo! which will switch over to the new look BT.com.

Nick Wong, director of online for BT’s Consumer division, said: “The new BT.com has been developed to make things easier and more engaging for our customers. They will only have to log in to this single site for all their requirements.

“The new BT.com will feature breaking and exclusive news and features from a dedicated team of journalists at the Press Association covering areas such as news, entertainment and lifestyle. With BTSport.com also launching in the summer, we’ll bring customers exclusive live sports action as well.

“We will be switching customers’ email over to BT Mail, which will include the features and functions they expect from a modern email service. It will also feature in-built anti-virus and anti-spam solutions. We will be keeping our customers fully informed about what changes to expect and when they will be able to enjoy the new services.”

Cookie brand Oreo has announced the launch of a summer experiential drive designed to encourage families to have more fun together in the kitchen.

Devised by Closer the campaign invites consumers to ‘make the kitchen your playground’ by trying their hands at the creation of unique ‘Oreo Pops’.

This will be pushed courtesy of a press campaign and social media activity as well as a competition in The Sun newspaper.

Families indulging their Oreo creativity can document the results courtesy of a dedicated Oreo Poptrait Gallery on Facebook with the creator of the best featured in The Sun.

Jorgelina Melano, Oreo brand manager said: “This activity will give parents and children the chance to engage with Oreo in a new, involving way which brings families together and then enables them to share the fun through social media.”

Closer Business director Aimee Okafor explained: “This campaign is a great example of how we have used our unique Experiential² approach to build a deeper connection with consumers transforming our initial engagement into an ongoing relationship with the Oreo brand”

Royal Canin, the UK pet care brand operated by Crown Pet Foods, has unveiled a new series of ads developed by its newly appointed advertising agency, Stuff Advertising.

Stuff recently won the account without a pitch following the arrival of Jonnie Galvin-Wright as MD earlier this year.

Royal Canin tasked the ad agency with providing a new branded look across their pet care ranges for both cats and dogs as well as providing both consumer and trade advertising on an on-going basis and working on special projects as required.

“When we met Jonnie it was clear that he had a real passion for our market as well as some great ideas on how Royal Canin could maintain its position at the top,” said Gemma Duffield, retail, breeders and professional marketing manager at Royal Canin.

“These ideas are now being put in to operation and we look forward to working with him and the rest of the Stuff team going forward."

Stuff has already revealed some of the new ads for Royal Canin, which has indicated how the brand will be shown going forward across both advertising and promotions.

The new brand communication and ads will appear in specialist consumer pet press , trade press, breeder press and will run across Royal Canin’s event and experiential activity, including Crufts, Discover Dogs and London Pet Show.

Richard Spruce, creative director at Stuff Advertising added: “On top of this we are working with them now to identify new marketing initiatives. On this project I can't really tell you more than that at this stage!”

Cambridge English Language Assessment has unveiled The Funland App, an interactive learning environment to engage and educate 7-12 year olds learning English, created by mobile and social apps agency Matmi.

Matmi was tasked with developing a cross platform solution to teach non-native English speakers aged 7-12. The web and mobile experience combines gaming skills with language learning in order to be entertaining and interactive.

The agency incorporated words from the Cambridge English: Young Learners, Key for Schools and Preliminary Schools exams within the app to educate young users whilst they play, with The Funland App aiming to teach English vocabulary and grammar through gameplay. An amusing audio game also helps with listening skills with the difficulty level increasing throughout the nine levels of the four mini-games.

The free-to-download app is based on a circus theme, using a Ring Master as a tutor giving users visual clues to aid and encourage them. Each language level gives feedback on the users achievements with instructions available in English, Korean, Italian, Chinese, Portuguese, Russian, Spanish and Vietnamese.

The app is available for iOS, Android, Windows, Mac and Web.

Media agency MEC has announced the appointment of executive creative director Maurice Van De Ven, who leaves his creative director position with StrawberryFrog in Amsterdam to take up the job.

The post has been newly-created at MEC and Van De Ven will work with the agency's owned and earned media team, MEC Access.

CEO of MEC, Steve Hatch, said: "Ideas are as valued by our clients as much as our digital, data and core media skills. With work like GuardianWitness, Stoptober and Morrisons' partnership with Ant & Dec helping out clients to grow, Maurice's appointment will ensure we stay right at the edge of what's possible."

At StrawberryFrog Van De Ven worked on campaigns for P&G across EMEA, North America and Latin America, and worked with Orange, Greenpeace and Yellow Pages during his time at Mother prior to that.

Pun king Kmart is back at the top of The Drum's Viral Video Chart with its cheeky new ad Big Gas Savings.

The US store chain scored a number one last month with Ship My Pants and now its new ad - following the same 'what did they say?' theme - has hit the summit after notching up almost 4m views and more than 100,000 social shares over the last seven days.

Elsewhere on the brand chart, Coca-Cola comes in second with its attempts to smooth relations between India and Pakistan and a host of celebrities - including Bono, Richard Branson and Olivia Wilde - pledge to go on 'toilet strike' for Water Org.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

The Royal Merchant Navy Education Foundation (RMNEF) has engaged Shine Creative to develop a refreshed brand for the charity in advance of its 2013 Annual General Meeting.

The Hampshire-based agency was brought in to refresh the charity’s identity following its newly expanded remit, coupled with an update to the name – from the Royal Merchant Navy School Foundation to the Royal Merchant Navy Education Foundation.

Speaking of the rebrand, secretary commander Charles Heron-Watson, said: “We needed a refreshed identity which would herald the beginning of a new chapter for the Foundation. It is too easy for young people to lose their way if they don’t have the right support. Our aim is to guide as many children in need as possible, within our beneficiary class, throughout their educational journey and their route into employment, through financial and practical support. I believe the new site and marketing materials truly encompass the ethos of the Foundation as we strive to achieve this.”

Shine Creative was tasked with designing a new logo that would communicate the rich heritage of the Foundation as well as its future ambitions. A green, white and red colour palate was chosen to communicate the Foundation’s continued connection with the Merchant Navy. Shine developed the charity’s new strapline ‘Education is the Foundation’, to reinforce the importance that the charity places on ‘enabling education’. A range of marketing materials, including a new website, were also created in support of the new identity.

Samantha Stokes, creative director at Shine Creative, added: “For the RMNEF, we were keen to draw on its history, but also to bring the Foundation very much into the 21st century. We opted for a simple and clean design across the literature and website in order to create a sense of accessibility and fuss-free help.”

Comedy Central will host a live improvised three-minute ad break next month featuring four comedians and a mystery brand only revealed to them at the beginning of the ad break.

Ad agency 18 Feet & Rising created the idea and sourced four comedians from improv group Mischief Theatre to take part in the ad, which will broadcast on the Comedy Central channel on 17 June at 9.10pm.

CEO of 18 Feet & Rising, Jonathan Trimble, said: "The client has put a lot of faith in us. It's a real sink or swim moment but we have confidence that it will pay off.

"It's a risky strategy but ballsy campaigns create big impact and the brand feels a right fit for such an outlandish concept."

The improvised ad will be performed in front of a live studio audience.

Media planning and buying agency, Arena, has appointed Bobby Hui as its chief strategy officer following a management restructure.

Hui has previously held positions at Saatchi & Saatchi, WCRS, Coca Cola and, most recently, was executive planning director at G2 Joshua.

Hui will sit on the Arena executive committee alongside Pedro Avery, the newly appointed CEO. He has been tasked with leading the agency’s strategic input, working to create, communicate, execute and sustain the company’s integrated consumer media offering.

Avery, CEO at Arena, commented: “Bobby Hui will be the linchpin of Arena's new strategic direction. He’s a sharp and hugely experienced strategist who operates at the cutting edge of digital and tech integration.

“He’ll not only help us get even closer to the full customer journey – he’ll also lead from the front strategically, benefiting our client base, new business prospects and the internal Arena team.”

The appointment comes as Arena builds on its positioning as ‘Partners for Now & Next’. As part of this Arena has made other senior appointments including creative director Justin Gibbons, head of futures, Mark Holden; head of trading, Daren Benton and Mike Moran, interim commercial director.

Hui added: “I’m hugely excited by Arena proposition and am keen to be a part of its dynamic management. Its client portfolio has a great deal of scope and I’m looking forward to driving the agency to new heights.”

As part of a change in the way Russian Standard Vodka approaches its communications and marketing strategy the brand has announced the launch of The Russian Standard House of Davai, an on-site festival experience providing a taste of cosmopolitan Russia.

The Russian Standard House of Davai will debut at London’s Lovebox festival on Friday 19 – Sunday 21 July before appearing at Wilderness in Oxfordshire from Thursday 8 – Sunday 11 August.

Over the next year Russian Standard Vodka is aiming to reach out to a millennial market by adopting a series of strategic tactics that will allow the brand to create engaging content and align itself with engaging experiences. Music, arts, science, film, theatre and fashion are set to be at the heart of the new brand strategy enabling Russian Standard Vodka to filter activations and partnerships to suit its objectives.

The Russian Standard House of Davai at Lovebox boasts a bespoke line-up, traditional Russian Mule cocktails and the contestants of the Miss Russia beauty contest – the Miss Russia Commandos – leading festival goers at the Official Lovebox Russian Standard Vodka After Party. At Wilderness The Russian Standard House of Davai will offer a sensory experience with a unique interpretation of Shakespeare’s The Tempest.

The brand’s presence at both Lovebox and Wilderness will kick start Russian Standard Vodka’s new multi-million pound strategy that will continue over the next few months with a host of activities.

The BBC is planning its biggest digital Glastonbury coverage to date, with the festival to be streamed from mobile devices – a first for the broadcaster.

More than 120 live performances will be broadcast on TV, radio, red button and online throughout the three days of the festival, which takes place between 26 to 30 June.

Bob Shennan, BBC controller of popular music, said it wants to “reinvent” music coverage for music fans at home and on the move.

“Glastonbury is one of the greatest pop music events in the world and we want to make this year’s coverage the next best thing for everyone who can’t make it in person to Worthy Farm. We aim to broadcast more of the festival than ever before,” he added.

The broadcaster will stream the six main music stages including Pyramid and John Peel, for the first time, totaling more than 250 hours of live coverage.

Live and on-demand coverage will be distributed across the four main screens – PCs, mobile, tablets and connected TVs along with BBC red button – mirroring methods used for the during the London 2012 Olympics.

Mark Friend, BBC controller for multiplatform across radio and music, said this marks the broadcaster’s first “truly digital” Glastonbury.

“Just as we did with sport at the Olympics, our ambition this year is to bring our audiences even closer to the music they love at Glastonbury, with access to all the BBC’s coverage - live and on-demand - at home, at work and on the go. Not only will this be the first truly digital Glastonbury, this will also be the first mobile Glastonbury – we expect mobile and tablet viewing and listening to reach unprecedented levels, particularly over the weekend,” he said.

BBC talent reporting from the festival includes Chris Evans, Steve Lamacq, Nick Grimshaw, Lauren Laverne, Dermot O’Leary, Mark Radcliffe, and Jo Whiley.

Barbour has launched a global Facebook, Twitter and Tumblr campaign celebrating the British summer.

With the aim of driving consumer engagement, the Creative Agency created the ‘100 Days of Summer’ campaign to reflect Barbour’s association with festivals, country walks and other summer activities.

Running until 31 August, Barbour is offering a new piece of shareable content every day, including festival tips and forecasts, playlists, music polls, and summer recipes, along with images of wildlife by illustrator Matt Sewell.

To promote the campaign, Barbour teamed up with food and lifestyle bloggers including The Londoner, chef Rachel Khoo, independent mixologists like Sipsmith and will be asking its social media followers to enter their favourite summer recipes and activities to win a daily prize.

Rebecca Cairney, global digital manager for Barbour commented on the initiative: “Barbour is an all-inclusive brand, so we wanted to bring the summer to life for all of our social followers with our 100 Days of Summer Campaign.”

“Whether you’re a festival goer, someone who likes to take their dog for walks on sunny days in the countryside, or a family who have many a picnic or barbeque planned over the summer months, there’s bound to be a Barbour present in some shape of form, from our t-shirts to our wellies and our famous wax jackets,” she said.

“By celebrating this with unique sharable content on a daily basis, inviting our global fans to share their summer tips and experiences too, we’re hoping to celebrate 100 days of summer with Barbour fans across the globe.”

Ardbeg is celebrating the second annual Ardbeg Day by renaming it Ardbog Day in honor of a new limited edition bottling, Ardbog, which will be launched on the day – Saturday 1 June.

The bottling and events are supported by an integrated campaign created by Story who inspired by the bottling’s peatiness and Islay history have created an archaeological theme for the event and campaign.

Timed to coincide with the annual Festival of Malt and Music on Islay, the campaign will encourage whisky lovers to ‘Dig Ardbeg’.

“Story has whisky fans all over the world waiting to unearth Ardbog and taste the new bottling on 1 June…they’ve developed a typically unorthodox Ardbeggian theme and brought new bottling celebrations to life with Ardbog Day events that will take place not just on Islay but all over the world,” commented Allan Little, senior brand manager at Ardbeg.

The campaign will be rolled out across Ardbeg’s Facebook and Twitter profiles with an email campaign targeting Ardbeg’s 82,000 fans in 140 countries inviting them to special events in their country as well as driving online sales of Ardbeg.

‘We all dig Ardbeg’ press packs, including a miniature of the Ardbog limited edition committee bottling, a sprinkling of Viking coins to promote the archaeological theme, and an invitation to view the new 70” Ardbog film online, will be sent to influential bloggers, whisky writers and whisky retailers.

Story creative director, Dave Mullen, added: “Ardbeg has over 85,000 committee members worldwide now and growing, suffice to say, there’s a lot of people out there who dig what we do.”

ITV, Lime Pictures and the7stars has announced the signing of a product placement deal with The only Way is Essex, which will see the cast of TOWIE attend Ministry of Sound’s launch party for their upcoming album, ‘Marbella Sessions’.

The Only Way is Marbs follows the cast of The Only Way Is Essex in two special episodes filmed in Spain, and will see music and branding from the album appear on screen as part of the deal.

Alice Schofield, head of compilations at Ministry of Sound, said: “We have seen a clear reaction to our adverts being aired during The Only Way is Essex and with the increase in multi-screen viewing habits it felt like the right time to develop our marketing strategy with a more integrated advertising campaign.”

Katherine Marlow, branded content manager at ITV, said: “Marbella Sessions is a great, natural brand fit for The Only Way Is Marbs and we look forward to activating the partnership both on and off air.”

Airing on 2 and 5 June, the partnership will be supported by a licensing agreement and social media activity, as well as an on-air and digital advertising campaign.

Rhiannon Murphy, head of TV at the7stars, added: “It is vital that we continue to innovate and build deeper relationships with consumers. The Only Way is Marbs and Marbella Sessions are a natural fit with a clear synergy between the album, its target audience and viewers of the show. This partnership has allowed us to be truly integrated, ensuring Ministry of Sound remains front of mind during the summer months.”

Consumer packaged goods company P&G has announced it is to start optimising its digital brand campaigns with media technology company Sticky, saving itself 25 per cent in digital marketing investments.

The appointment will allow for P&G to effectively and accurately measure the branding performance of its digital investments, with Sticky feeding back which ads in a campaign are seen, and which are not.

Of the partnership, P&G Nordic, head of digital, Krister Karjalainen, said: “Applying Sticky's tracking to our digital media campaigns will help us to optimise and increase our ROI on digital marketing investments in some campaigns up to 25 per cent.”

Darren Hamer, managing director of Sticky UK, commented: “Data shows that one third of all viewable impressions are never seen by anyone. Don’t settle for in screen when you can be seen.”

Hamer added that Sticky was “proud” to have P&G as clients “embracing this new technology that will revolutionise the way online ads are being planned, purchased and evaluated.”

County Durham has launched the second phase of its national tourism campaign led by Visit County Durham and Stark Hartley Atkinson.

The first stage of the campaign looked to promote Durham’s cycling and walking offering, with the history and heritage theme marking the second stage of a three year marketing campaign.

Visit County Durham chief executive Melanie Sensicle, said: “The really fantastic images that we are using in this campaign, and the phrases used, such as ‘amazing’ and ‘divine’ are all intended to engage people on an emotional level, and create the desire to visit Durham and find out more about our rich social, industrial, spiritual and sporting heritage. Initial feedback from people that have seen our advertising in place has been overwhelmingly positive.”

The campaign features a three metre by six metre, 48-sheet digital advert at London King’s Cross Station, with costumed actors from the award winning Beamish, The Living Museum of the North, bringing the poster campaign to life.

Support for the current campaign has been provided by six partners: Beamish, Durham Cathedral, The Lindisfarne Gospels Durham, Locomotion: The National Railway Museum at Shildon, The Bowes Museum, and Durham County Cricket Club.

Due to increasing demand as the deadline looms, The Drum can reveal that the Digital 100 financial survey, sponsored by Green Square and Digital Gurus, will remain open until Friday 7 June.

With three facets making up The Drum Digital 100, the survey is the most comprehensive of its type. Joining The Digital 100 financial survey to complete the review is a client and peer poll (for agencies and influential individuals). Not only will The Drum be listing the top 100 digital agencies in the UK, we’ll also be revealing the most influential individuals in the digital industry as part this exclusive snapshot into the UK’s digital industry.

The week-long extension will allow for any agencies that haven’t had time to fill out the survey to ensure they’re counted in the poll.

The Digital 100 reviews the wide range of digital talent on offer in the UK and provides an insightful guide for companies seeking a digital agency, and by completing the survey you’ll allow The Drum to gain insight into the economic progress and achievements of the UK’s top 100 digital agencies.

If you would like provide financial information for your agency as part of The Drum Digital 100 2013 please fill out the short survey below.

The Department for Media, Culture and Sport has announced deregulation of cinema advertising, cutting the requirement for ad approval from the British Board of Film Classification.

Cinema ads will still have to meet the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) and the news was welcomed by the Advertising Association (AA).

AA director of public affair, Sue Eustace, commented: "The Advertising Pays report showed how central our industries are to UK growth. Deregulation is an important part of allowing that economic contribution to flourish and it's good to see government listening and taking action."

The news comes after a long-standing battle between the industry and government to loosen rules on cinema advertising and on the back of figures which show the industry regaining strength after dipping during the financial crisis, with UK advertising breaking through £17bn for the first time since 2007 and cinema advertising up 26 per cent in 2012 to £213m.

Cinema ad via Shutterstock

An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush over you like the crazy sped-up montage it is, and - if you're among the target market - the idea will permeate that Adidas has the coolest gear around.

Agency: United State of Fans\TBWA (Amsterdam)
Creative Director: Ben Hartman
Creative: Martin Van De Heu / Nikolaus Ronacher / Jason Schragger
TV Producer: Michael MacMillan
Production Co: Smuggler
Director: Tristan Patterson
Producer: Ray Leakey
Executive Producer: Fergus Brown / Chris Barrett
Photography: George Richmond
Post Production: Glassworks Amsterdam
Editing House: The Whitehouse
Editor: Charlie Harvey

Today's jobs round-up brings roles for marketing coordinators, digital communications officers, senior designers, studio managers and copywriters.

A marketing coordinator is required at the University of the West of Scotland's corporate marketing department. Salary is being offered at between £21,383 and £25,504 and candidates should have a degree, or equivalent, and relevant marketing experience. Experience in the use and administration of an enterprise-level content management system and web analytics software would be beneficial. Applications should be submitted by 31 May.

Leeds College of Art is seeking a digital communications officer to lead the college's use of social media as a communications and marketing tool. Responsibilities include ensuring the college's public-facing web pages are kept up-to-date, consistent with the college image and brand and promoting the college through social media platforms. Salary for this position will be between £18,726 and £20,444 and the closing date for applications is 4 June.

Selco builders warehouse is looking for a senior designer and studio manager responsible for the creative development, design and overall look and feel of creative. The role is based in the West Midlands and applicants should have experience of working with an in-house creative team as well as within a traditional marketing agency. Experience of setting up an in-house creative team would be an advantage. The closing date for applications is 21 June.

A head of digital position is available with Somethin' Else in London to lead the development and sales of company's commissioned work with broadcasters, advertising agencies, brands and publishers. Applicants should be independent and able to generate their own leads, as well as proactively lead responses to briefs as they come in. An excellent understanding of how advertisers and brands use content, especially digital media, is essential. The closing date for applications is 13 June.

Become is seeking a copywriter for a client based in London for a salary of £30,000. Applicants should have good experience of writing online, offline, internal and external copy and an understanding of marketing and communications. Proficient MS Office skills are also required. Applications should be submitted by 31 May.

To view the latest roles in advertising, design, digital media and marketing, visit The Drum's job section