It sounds so simple - stare at a mobile phone for one hour, and you'll win it. But as those who took on the challenge at a Zurich station found, that's not quite so easy when there are numerous distractions to contend with including a motorbike crash and a chef who has set himself on fire.

Samsung and Swisscom's staring contest goes straight to the top of this week's Viral Video Chart after amassing almost 50,000 social media shares and racking up nearly 3.5m YouTube views over the last seven days.

Elsewhere on the chart, Heineken, Coca-Cola and Kmart remain immovable objects but there is an odd new entry at number two in the form of a talking camel from Geico. See for yourself...

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

Holland & Barrett has launched a new advertising campaign aimed at highlighting the knowledge and expertise of their ‘Qualified to Advise’ store staff.

Developed by RKCR / Y&R , the ‘ask us anything’ promotion kicked off today, 6 June, and will run through until 4 July, during which time customers are being encouraged to ask any health questions related to products sold in store.

If staff are unable to answer, the customer will receive a 20 per cent discount off their purchases at the till.

“We are really excited to launch the ‘ask us anything’ campaign this month as we can demonstrate to our customers just how knowledgeable our trained staff are at providing quality health advice they can trust, on the high street,” said Lysa Hardy, chief marketing officer at Holland & Barrett’s parent company NBTY Europe.

The promotion will be supported by 10 and 30 second TV adverts as well as in-store point of sale material and a comprehensive PR campaign.

Samsung has partnered with open air cinema producers The Nomad Cinema, Rooftop Filmclub and Luna to host a series of screenings across the country throughout the summer.

Movies including Top Gun, Stand By Me and recent hit Les Miserables will be on show at events in the Coram Secret Garden in Bloomsbury, Ascot Racecourse and Leeds Castle.

The events are expected to attract around 120,000 people across the three-month programme, which will be supported by experiential, digital, print and PR marketing.

Guy Kinnell, head of TV and AV, Samsung Electronics UK and Ireland, said: "Our 2013 smart TV range offers viewers an immersive cinematic experience and through this partnership we're really able to bring this technology to life.

"Our partnership with open air cinema is fantastic as the experience reflects the core focus of the Samsung smart TV promise, which is to help people discover more of the films and TV they love through an amazing viewing experience."

Samsung will use the events to screen its 2013 'Charge' advert and will host a one-off screening at the end of the open air cinema season in September of the nation's favourite film, chosen through consumer research and the brand's Facebook fans.

The campaign was negotiated by Starcom MediaVest and Pearl & Dean. Samsung have also worked with Cheil, Ear to the Ground and The Red Consultancy to promote the events.

whynot! has announced the appointment of Steve Cater as its first head of digital.

Cater, who joins from Cake, will look to expand the digital and social offering which whynot! provides to existing and new clients.

Nick Whitehurst, CEO, said: "It's great to have Steve here to lead our digital offering. His experience and passion of the digital and social media space will add a great string to our bow and I'm very pleased to have him on board. It's an exciting time for whynot! and I look forward to working with Steve to deliver even better work for our clients."

At Cake, Cater worked with clients such as IKEA, Carphone Warehouse and Sony.

The Department for Transport's THINK! campaign has launched a striking anti-drink driving film targeted at young men.

The ad, created by Leo Burnett London, was filmed in a pub toilet in London, in which a bloodied human mannequin slams through the opposite side of a fake mirror in front of punters with road accident sound effects, before asking 'What impact could a drink have on your night out?'.

The TV ad - directed by Ed Morris through Rattling Stick - will be accompanied by a print and radio campaign, with print ads shot by photographer Seamus Ryan. The images illustrate each step in the process of receiving a drink-driving conviction.

Morrisons has launched a new baby range created by design agency Elmwood.

Rolling out across stores throughout June, it is hoped the new brand will help position the supermarket as a “credible baby destination”, providing parents with products including nappies, wipes and toiletries.

“We are delighted to be rolling out Little Big across our stores to help firm our position as a leading and trusted brand for mothers and babies. Elmwood has helped us create a highly credible and easily recognisable own-brand across the baby category,” said Jodene Rogers, senior brand manager at Morrisons.

Elmwood designed the range to be a friendly, empathetic approach to parenting, working with the idea of every day experiences between baby and parent.

The packaging features soft elephant illustrations, aimed at creating a recognisable and emotive brand with broad market appeal and a photographic element on the nappies to aid product navigation and also convey the brand message.

Elmwood account manager Kelly Broomhead added: “This has been a fantastic project and is part of our growing relationship with Morrisons.

“People have a very trusting relationship with the supermarket and it is the perfect place to supply them with all their baby needs from newborn onwards.”

Elmwood’s Little Big concept has been rolled out across all product packaging, POS and online.

You don't have to be a big fan of dogs to find this affecting. A dignified old man dresses up smartly and, together with his pooch, sets off somewhere with a sense of purpose. Their picturesque journey has them stop off for refreshment along the way, and there's a beautiful sense that they are everything to each other. Nicely done.

Category: Pet Food
Country: UK
Agency: Abbott Mead Vickers BBDO
Creative Director: Mark Fairbanks
Creative: Diccon Driver / Alan Wilson
TV Producer: Lou Richardson
Production Co: Rattling Stick
Director: Andy McLeod
Producer: Kirsty Dye
Post Production: Big Buoy
Editing House: Work
Editor: Richard Orrick
Audio: Wave

McLaren has unveiled a new website as the company celebrates its 50th year, offering a series of exclusive videos telling the story of the brand's history and opportunities for fans to interact and personalist their own McLaren Spider.

Created by SapientNitro, the website will be available in Chinese as well as English, with the brand trying to widen its global accessibility.

McLaren Automotive head of digital, James Keady, said: "For the first time we are opening McLaren's doors to our global audience offering an exclusive luxury experience through engaging content, rich video, CGI and most importantly the stories behind the McLaren brand.

"We are confident that our new global website mirrors the standards of excellence we aim to achieve across all areas of our business."

The website will feature content exploring the creation of McLaren models from the McLaren F1 to the 12C Spider and McLaren P1.

Arla Foods has launched a £2m marketing campaign for its new brand of chocolate flavoured milk, Wing-Co.

The campaign has been developed by CHI&Partners and is aimed at “balanced blokes” in their 30s and 40s.

The three ‘lait d’homme’ executions are a parody of over-masculine ‘Pour Homme’ fragrance ads and encourage British blokes to 'man up'. Each advert shows a male model performing a feat of over-the-top manliness, with nonchalance. One ad (pictured) shows a man carrying a huge tree trunk over one shoulder, other see him carrying a full size lioness or sitting in plus fours sporting a flamethrower

The press and outdoor ads use the strapline: ‘The manly chocolate milk for men with added man’.

The print campaign has been supported by a strategic partnership with men’s magazine, Shortlist, in a deal brokered by media agency Carat.

The tie up draws in all of Shortlist’s platforms, including Shortlist.com and its Mr Hyde email newsletter, but will be spearheaded by a number of advertorials running in the magazine over the next six weeks, the first of which launches today, 6 June.

To help drive brand awareness and encourage product trial a London-focused sampling programme, in association with Shortlist and led by integrated agency Space, has also been launched.

Tesco, Morrisons and ASDA have also support with campaign with product sampling and handing out coupons across 20 locations.

“We’re delighted to be launching Wing-Co. to men across the UK with such a comprehensive communications plan in place. We’re confident that we’ve developed a product and strategy for Wing-Co. that’s going to keep men going when they need it most,” said senior brand manager for dairy drinks at Arla, Gareth Turner.

Digital agency Outside Line developed the social media activity, creating a dedicated Facebook page, while pack design for the Wing-Co. bottle was provided by PB Creative.

Turner added: “This is only the first stage in our long-term plan to add value to milk for our retailers in the exciting dairy drinks category and we’re really excited about introducing Wing-Co. to our existing range of products and our NPD pipeline.”

Gluten free bread range Genius has unveiled a new brand design with Pearlfisher, as it looks to expand its growth.

Mari Laidlaw, marketing manager for the range, said: “Our brand evolution work underlines our commitment to continue to lead and develop this exciting category. With an increasing number of consumers opting to avoid gluten, the category is rapidly going mainstream and the rebrand is part of our response to that trend.

“As we constantly expand into new product categories, we need to ensure we appeal to our core customer group, coeliacs and those with intolerances, but which will also entice new customers, particularly those that are buying gluten-free foods for lifestyle reasons.”

Pearlfisher worked on both the branding and packaging.

Sarah Cattle, Pearlfisher creative director, said: “The new Genius identity has been redesigned to feel confident, modern and friendly, representing the forward-thinking successful brand that Genius is, while still staying recognisable to loyal customers. The thought-bubble represents the imagination and creativity that goes into everything Genius does and reinforces the brand’s position as a leader in developing gluten-free across the world.”

The brand relaunch will be supported by a national My Perfect Toast campaign, which will see a branded VW campervan visit 10 city centre locations and four music festivals throughout July and August.

The experiential campaign will be managed by Mission Media, while digital specialist Maynard Malone has created My Perfect Toast online.

Edelman PR has released the findings from its seventh annual ‘Global Entertainment Study’, which found that overall people are looking for more immersive and interactive experiences with entertainment.

Over two-fifths of respondents in the UK said they have enhanced their entertainment experience by simultaneously using another device.

Similarly, the majority of respondents (54 per cent) agreed that watching and sharing entertainment online has increased their sense of global connection.

In the past year, respondents in the UK have also been found to be more open to watching online videos from far-flung places than they were a year ago (60 per cent) and the majority of respondents in the emerging markets had watched or listened to entertainment in a language they do not speak (60 per cent of respondents in emerging markets vs. 44 per cent in the US and UK).

“Now more than ever, entertainment is fuelled by mobile and multiscreen access. This concept of ‘visual-tainment’ breaks down barriers, which increases people’s desire to share that content and experience with others – a trend that is particularly true in the emerging markets,” said Gail Becker, chair, U.S. Western Region, Canada and Latin America, Edelman.

The study, which has expanded beyond the US and UK to include Brazil, China, Germany, India, Korea and Turkey, also found that the majority of respondents are eager to share details about entertainment via their social networks.

Globally, people who use social media are as likely to share information about entertainment as they are about their own personal lives or about their friends (around 76 per cent), however, in the UK only 58 per cent use social media to share entertainment, 65 per cent share about their own lives and 61 per cent share about their friends.

Clipper teas is taking a 'magical teapot' on tour around the country this summer in a £2m marketing campaign to promote the brand's 'Everyday magic' message.

The Clipper Magical Teapot Tour will begin at the RHS Hampton Court Flower Show, where the giant teapot will 'spring to life' every hour using a host of theatrical wizardry. A team of brand ambassadors will distribute Clipper sample packs in between teapot performances.

The campaign, created by Clipper's experiential agency Closer, will also feature games and the chance to win on-the-spot prizes.

Marketing manager for Clipper Teas, Rebecca Vercoe, said: "2013 is set to be one of the most exciting years in the brand's history.

"The idea of making teatime more magical comes from our belief that too many tea brands simply celebrate the everyday, whereas at Clipper, we think that tea is so important to us in the UK, every cup should be special."

The tour will visit Buxton, Bristol, Bath, Canterbury and Brighton over the summer.

Funkin, the natural fruit purées, syrups and cocktail mixers brand, has launched a new campaign created by ad agency The Red Brick Road.

Aimed at promoting its cocktail mixer range and raising awareness of the brand, product and category as well as communicating Funkin’s 100% natural credentials, the campaign focuses on at-home drinking by parodying commonly known bar and pub rules with the unwritten rules of female friendship.

The ads set out three sets of rules, each targeting a different at-home occasion with an associated mixer. The first is getting ready to go out (Strawberry Daiquiri) and is followed by house party (Mojito) and girls night in (Funkin Brazilian).

All sets of rules sit under the campaign line, ‘Your bar, your rules’.

“We think the campaign is perfect for our audience and captures the attitude and cheekiness of our brand whilst paving the way for great online conversation. We think it will be a huge success,” said Andrew King, chief executive officer, Funkin.

The campaign will also feature in the July, August and September issues of Hearst titles Cosmopolitan and Company, with complementing advertorials and online competitions.

Handling the media activity was The Village Communication. Partner at the agency, Richard cox, said: “The Funkin brand meant an ideal fit with fashion and lifestyle. We think the campaign will really resonate with Cosmopolitan and Company readers.”

UK charity Guide Dogs is unveiling an interactive campaign with MBA to build awareness of its activity on behalf of blind and partially sighted people.

The campaign features the new line 'Guides For Life' and is based around a series of real-life audio stories from beneficiaries of the charity.

The focus of the campaign is a mobile-optimised site and is supported by billboards in London Underground stations which contain QR codes that direct viewers to the Guide Dogs website and related audio stories.

MBA is setting up a ‘sensory tunnel’ at Waterloo tomorrow, Friday 7 June, where commuters can opt to go through a sound tunnel and experience what it is like to be blind, and to find out how guide dogs can assist in the situation.

Stephen Maher, chief executive officer at MBA, said: “We are enormously proud of this campaign, using social media to amplify awareness and build engagement was critical. Guide Dogs is such a great organisation and this campaign will do a lot to raise awareness of all the great services they provide.”

Davis Print handled media planning and buying for the campaign.

Alan Carr is set to hi-jack ads for multiple brands tomorrow during the Channel 4 Comedy Gala.

Brands including Renault, Jackpot Joy, Gocompare, Coors, Lynx, Skittles and Just Eat will be hi-jacked by the comedian, where he faces danger from the man who turns everything he touches to Skittles, body doubles for Jean Claude Van Dam making snow angels for Coors and battles for the affection of an astronaut in Lynx’s spot.

In an ad for Specsavers, Carr will be joined by X Factor contestant Rylan Clark, as the two go on an unexpected roller-coaster ride.

Rob Ramsey, partnership leader at Channel 4, said: “It’s brilliant that we have been able to work with such a diverse cross-section of clients, agencies and brands on the hi-jack which positively enhances the viewers’ experience of this very special event the C4 Comedy Gala.”

The ad takeovers were produced by Open Mike, edited by The Farm Group and managed by Channel 4 Sales, working with agency partners Carat, ZenithOptimedia, Manning Gottlieb OMD, Mindshare, MPG, and Maxus.

Today's jobs round-up brings roles for account executives, managers and directors, digital customer experience managers, marketing managers and marketing executives.

A senior account manager/account director is required at Brass in Leeds with significant FMCG and retail experience in promotional and shopper marketing to work with some of the biggest names in FMCG, finance, travel and retail. Applicants should be IPM qualified and have knowledge of effective promotional approaches and techniques and be comfortable and experienced in agency processes. Salary for this position is £30,000-£40,000 and the closing date for applications is 20 June.

Run Creative is looking for an account executive in Wilmslow for a salary of £17,000-£21,000. The agency provides web, advertising, literature, exhibitions, promotions, presentations, brand development and app design services. Previous direct experience is not essential but applicants must be able to demonstrate their ability to carry out the role. Enthusiasm, strong communications skills and a positive approach will be required.

Comparethemarket.com is looking for a digital customer experience manager in the south-east of England, offering a salary of £30,000-£35,000. The role will involve leading the development and improvement of customer journeys and the implementation of new ideas with significant commercial success. Applicants should have proven ability and success in a commercial marketing environment and advanced Microsoft Office skills.

F G Burnett is looking for a marketing manager for a role based in Aberdeen, with some travel required. The ideal candidate will have a proven B2B track record and will have successfully worked in a professional services environment, with experience in PR, digital and social media. Duties will include managing and working effective to budgets and business development initiatives. Applications should be submitted by 14 June.

Denholm is looking for a digital marketing executive for a role based in east-central Scotland. Applicants must be able to demonstrate delivery or contribution towards delivery of online marketing campaigns/projects and bring significant experience in digital marketing. Duties will include managing micro-sites, working with external partners to ensure delivery and ensuring consistency in brand.

To view the latest jobs in advertising, design, digital media and marketing in your area, visit The Drum's job section

The Chip Shop Awards tenth anniversary awards ceremony took place at the Ministry of Sound in London last night, and as ever the show contained the trademark mix of humour, irreverence and, of course, bad taste that has made it so infamous down the years.

But with age comes maturity, and while the Chip Shops isn't ready to shake off the knob gags completely, this year's grand prix winner was the kind of thoughtful piece of marketing that really could be taken up by a client in real life.

Taking home that coveted 'Big Chip' was RPM for an ingenious bin ad that reminds us of the struggles many of the world's impoverished children face as we carelessly discard our leftovers.

On a lighter note, the chairman's award - bestowed upon the approriately named Dafty by Coy! Communications creative director Mark Denton - displayed typical Chip Shop charm in lampooning Sensodyne's approach to troublesome teeth.

But it's not just what the judges think that matters, and the people's choice award was duly given to Stein IAS for its frightening Gangnam Style animal parody starring the agency's team in a variety of terrifying roles.

You can see all of this year's chip-winning work below and the full list of winners, including those who took the runner-up vinegar bottles, on the Chip Shop Awards website.

Samsung has joined rivals Apple in a share slide after JPMorgan cut its profit outlook for the South Korean firm amidst weak demand for its flagship Galaxy S4 device in Europe.

The move saw Samsung’s shares slide 5.5 per cent during early trading in Seoul, taking the price to a four month low of 1,438,000 won.

Analysts project that European sales of the phone could be as much as 30 per cent lower than previously forecast although it is still expected to ship 7 to 8 million units per month from July.

JPMorgan has lowered its earnings forecast by 9 per cent for the technology giant after finding that ‘peak quarter’ sales were ‘way below our previous estimates’.

In recent months Samsung has sought to shift its focus from high end products to the mid and low ends of the market to compete with Chinese rivals, although though these have much lower profit margins.

Facebook has unveiled a six month masterplan to simplify its suite of ad products as part of its stated aim to make marketing simple.

Placing particular emphasis on in-store sales, online conversations and app installs , this will see the social network slash its range of products from 27 to less than 13 whilst marrying those that remain to marketers business objectives.

It is hoped that this will eliminate redundancies by removing ads which focus on the same goals whilst also including the best of sponsored stories in all ads.

Ad units will also be made to look more consistent with fewer formats to make the creation process as pain free as possible.

In a statement Fidji Simo said: “Over the past year, we have been gathering feedback from marketers about our ads products. One point we heard loud and clear is that we need to simplify our product offering. As the services we provide to marketers have grown, so have our new products; while each product may be good on its own, we realized that many of them accomplish the same goals.

“So today we are pleased to announce an ongoing effort to simplify our offerings. When we work with a marketer, we always start with their business goals, and we are going to do the same thing with our ad products. Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.”

The changes are due to be implemented from late June.

Social sound platform Audioboo has unveiled an update which means that audio shared via Twitter can now be played via a bespoke embed in Twitter’s timeline, without the need to open another window.

The introduction of Twitter media cards for the web and mobile platform follows a revamp of the site and the creation of new iPhone and Android apps.

CEO Rob Proctor said: “Twitter and Audioboo have always been a great combination, this latest development just makes that integration smoother and faster. Just like TwitPic brought images into Twitter’s timeline, now Audioboo is adding sound – without breaking away from the Twitter experience to visit another site.

“We hope that our existing users are encouraged to share more audio clips, and that Twitter users who aren’t familiar with Audioboo will find it easier to listen to our content.”