anCnoc Highland Single Malt Scotch Whisky is asking whisky fans to tweet a picture of how they enjoy a dram for the chance to win a trip to New York.

On Monday 17 June, consumers are asked to tweet a picture with #youranCnoc summing up what they like about the drink and in return their idea could feature on one of 10 personally illustrated bottles of anCnoc, with one winner to receive a trip to New York.

anCnoc brand manager Gillian Gibson said: “anCnoc’s series of illustrated Peter Arkle exclusives has been extremely popular, so we are very excited to be taking the idea to a whole new level with this campaign, giving our drinkers the chance to have their very own anCnoc moment brought to life and illustrated by Peter on our packs.

“For me, I would say my #youranCnoc moment is sitting in the garden with my nearest and dearest enjoying a sunny barbecue with my dram.

“For others it might be looking out over the countryside, or sitting down at the beach or even curled up by the fire with the dog. There are no right answers. We’re just looking for pictures that inspire us and really sum up the different experiences people have and their love of good whisky. It’s now over to our drinkers and we are really looking forward to seeing the results of our first twitter challenge on June 17th.”

The #youranCnoc campaign has been launched to celebrate the third Limited Edition Peter Arkle release for anCnoc.

The recent #FBrape campaign, orchestrated by Women, Action and the Media, the Everyday Sexism Project and activist Soraya Chemaly, and backed by over 100 organisations, targeted big name Facebook advertisers such as Dove and American Express to bring to the fore the issue of content condoning violence against women appearing on the social network.

After the week-long Twitter backlash which received over 50,000 tweets under the hashtag #FBrape, Facebook agreed to update its policies, releasing a statement acknowledging that its systems to monitor and remove gender-based hate speech had failed.

The backlash prompted 15 major advertisers, including Nissan and Nationwide, to suspend their Facebook marketing campaigns, and highlighted some of the issues brands potentially face when it comes to online advertising. So is it likely to have a lasting impact on Facebook advertising going forward, and what does it mean for brands advertising on social networks?

In the wake of the backlash, ISBA director of media and advertising Bob Wootton claimed “new media is effectively biting the hand that feeds it” by failing to act over online adverts appearing on inappropriate social media pages.

“Advertisers are rightly concerned with their ads appearing on websites that are bad taste at best and highly offensive, or illegal, at worst; why should they spend years and millions of pounds establishing their reputation only to have that investment damaged, possibly irrevocably, by something they have virtually no control over?

“The excuse from the likes of the new media giants that ‘we are just a pipe’, is, frankly, wearing thin. They need to honour the trust imbued in them by their clients – the companies that fund them – otherwise they might well see more advertisers taking their cash elsewhere,” remarked Wootton.

From a practical perspective, as online advertising becomes increasingly automated, brands looking to avoid inappropriate ad placing can look to technological solutions, says Richard Foan, group executive director, communications and innovation, Audit Bureau of Circulation (ABC).

“The digital industry is already using technology and best practice to reduce the risk of ‘unfortunate placing’ of advertising,” says Foan. “Trusted online advertising is powerful and a key channel for brands to use. Part of this trust is based on confidence in the destination of the advertising.

“A choice of content verification technology certified by ABC to industry agreed JICWEBS standards is already in place to support this trust. I am confident that our industry will continue to build trust as technology and best practice evolves,” he adds.

The Twitter outcry has highlighted a number of issues for Facebook as a brand. The site has 1.1 billion active users, making up 46 per cent of the population of the internet. Its response to the #FBrape campaign after seven days was unprecedented, and suggests it is committed to improving its moderation. The campaign has outlined the importance of advertisers understanding their audiences at a granular level, according to G2 Joshua CEO Sarah Todd.

“The campaign further highlights the need for brands to fully understand their entire audience on an individual level, gaining insight as to their behaviours, motivations, needs, wants, desires and all the nuances that flow in between.”

She adds: “For a brand such as Facebook with a user base of gigantic proportions, this is no mean feat. But without appropriate insight, the brand could not preempt this very public backlash that has forced their hand.”

The consumer experience is what defines a brand today, argues Tim Hill, business development director, The Brand Union. “[The campaign] has highlighted that we’re well and truly in the third age of branding, where a brand is not defined by how it acts or carries itself in the public eye, but how people experience that brand around them,” he says.

This means brands need to take responsibility for how they appear to their audiences, according to Hill. “We all know that it was an unintentional oversight on the part of Facebook to juxtapose brand advertisements with pages carrying highly offensive, insensitive and crude content – but that is irrelevant. What’s relevant is what we saw, and collectively users quickly mobilised themselves around this cause to create this powerful voice that could not be ignored.”

Japanese brand YO! Sushi has launched a 'Taste the Future' marketing campaign across TV, press, PR, experiential and social media to promote its new YO! Burger product in the UK.

The campaign was created by creative agency Kent Lyons and uses the strapline 'It's rice, but not as you know it' - a take on the classic Star Trek line 'It's life Jim, but not as we know it' - to promote the rice burger product.

The TV ad, directed by Noel Lyons and produced by Dogbite Film Crew, will broadcast on ITV2, Channel 4, Sky 1 and MTV.

Marketing manager Katie Crossfield said: "This is a completely new concept for the UK so it was important to develop a fun campaign which would really stand out, capture everyone's attention and get them talking about the YO! Burger."

The company has chosen agency LightBrigade to carry out PR activity.

BDO LLP, the accountancy and business advisory firm, has appointed Lansons Communications to run the PR programme for its financial services sector on a retained basis.

Following the competitive pitch process, Lansons has been tasked with enhancing the group’s profile across their key sector press and developing a long term strategy to establish the firm in the financial services market place.

The PR team will be led by Ralph Jackson, supported by David Masters, Charlotte Collins White and Caroline Church-Taylor.

“This is an exciting brief for Lansons. BDO is itself one of the largest accounting and professional services firms in the world and we’re delighted to be working with them to grow and enhance their service offering,” said Jackson, board director at Lansons Communications

Peter Otero, senior PR manager at BDO LLP, added: “BDO has invested significantly in its financial services capabilities and it’s time for the market to see the extent of the expertise we have in the business.

“The Lansons team demonstrated the industry knowledge and forward-thinking approach we need to raise our profile among our chosen audiences. The team also displayed a strong emphasis on client service which fits both our organisational culture and the current and future needs of our financial services sector.”

Children's charity React has worked with Pulse to create a fund-raising 48-sheet poster that aims to encourage the pubic to donate via instant text giving.

Set to break in London on Saturday 8 June, the poster dramatises the short lifespan of terminally ill children, putting a reality check on an icon of parenthood. The poster features a child's first shoes, shot by adland photographer Todd Antony, accompanied by the headline "Ella's first shoes, Ella's last shoes." The bold headline is followed by a call to action to donate to the charity by text.

Of the creative, Vicky Andreas, director at React, said: " It will really open the public’s eyes to the tragedies React’s families face every single day."

Pulse executive creative director, Paul Turner, commented: "We intend to significantly raise their profile, and hopefully this first work is simple enough and strong enough to cut right through and cause a reaction with everyone who sees it.”

Mike Spicer, CEO at Pulse, added: "Sometimes the simplest ideas are the best. The fact this poster looks relatively harmless, until you read the line, makes it incredibly powerful to anyone who has children – and even those who don’t."

On top of the campaign launch this weekend Pulse has also announced that Innovision's Rob Sharp has joined the agency as divisional director of events and exhibitions. Sharp spent two years at Innovision and prior to that was at Exposure for four years. In his new role he will work closely with chairman Gerry Ellender who commented that he was "looking forward to working closely" with Sharp to "establish Pulse Group as a recognised leader in the events, experiential and exhibitions world."

Badoit, the sparkling mineral water company, is hosting a picnic restaurant serving food created by Michelin star chef Thierry Marx.

The Soho Square event, which is free of charge, was devised by Danone Waters UK and Ireland with Havas Worldwide.

The experiential activity is aimed at promoting the water brand, with Sophie Brooks, Badoit senior brand manager, saying: “This hugely imaginative event will bring to life everything Badoit represents – fun, food and natural sparkle.

“We hope it will help establish this fantastic water as the natural accompaniment to fine food and we can’t wait to take over Soho Square.”

Steve Marinker, MD at Havas PR added: “A free fine dining picnic perfectly captures Badoit convivial personality. As a fully integrated agency we have been able to oversee every part of the activation, from creative brand work, to event planning and media relations.”

Social media activity has been handled by We Are Social, who created a Tumblr blog where more information on the event can be found.

Strongbow is set to sponsor Tough Mudder, the masters of hardcore obstacle courses, this weekend as part of its new ‘EARN IT’ strategy created by RPM.

The new strategy is designed to target broader and younger consumers, ‘Tribal Drinkers’, by positioning Strongbow as the reward for ‘blokes who step up to epic challenges’.

RPM’s Strongbow brand activation at Tough Mudder’s six two-day events includes a cool pint of Strongbow at the bar to reward participants as they cross the finish line, plus a giant 10-metre EARN IT statue.

Michael Gillane, brand director for ciders at Heineken, said: “The aim of the EARN IT participation platform and the new advertising is to encourage our target audience to leave their comfort zone and face life’s everyday challenges. In doing so, we will deepen brand engagement and connect with Strongbow loyalists on a more meaningful level.”

Freixenet, the sparkling Spanish wine brand, has appointed Cirkle to handle its B2B communications following a competitive pitch.

Cirkle’s has been tasked with establishing Freixenet as a credible authority within the sparkling wine category and supporting the brand’s objectives to increase spontaneous awareness amongst retailers, drive penetration and weight of purchase and ensure Freixenet’s range is available to more shoppers through more outlets.

Suzanne O’Hara, head of marketing at Freixenet commented, “Cirkle impressed us from the outset with their commercial understanding, powerful retailer insights and genuine commitment to work in partnership with us to realise the premium opportunities that our product portfolio brings to retailers and shoppers."

Mother’s Day fuels consumer spending up to three times higher than Father’s Day, according to a global shopping trends infographic released today by Rakuten.

Rakuten found that while the official dates for Mother’s Day and Father’s Day across the globe may vary, one thing remains constant, shoppers’ spend an average of 75 per cent more on their mums than dads.

In the UK 30 million cards are sent on Mother’s Day compared to seven million on Father’s Day, while 46 per cent of Brits will send a Facebook or text message instead of a card on Mother’s Day

“Mother’s Day and Father’s Day are significant seasonal events in the shopping calendar across all channels. However, with online sales ramping up year-on-year, retailers need to take advantage of the potential profit made for major gifting holidays, from inspiring shoppers through innovative and highly engaging campaigns alongside dedicated gifting sections onsite, through to guaranteeing next day delivery for those last minute purchases,” said Adam Stewart, marketing director at Rakuten’s Play.com.

The infograph also compared spending habits in the UK with the rest of the world, finding that UK sons and daughters spend £30 compared to £112 in Brazil.

Branding and design agency BuroCreative has developed the name, identity and website for The Pig Idea, a campaign which aims to put food waste back on the menu for British pigs and lobby to change European law in the long term.

Tristram Stuart, founder of Feeding the 5000, author and campaigner on food waste, said: “Humans have been recycling food waste by feeding it to pigs for thousands of years. Reviving this tradition will help to protect forests that are being chopped down to grow the millions of tonnes of soya we import from South America every year to feed our livestock.

“The team at BuroCreative have managed to create a logo and website that brilliantly captures both the spirit and substantive message of The Pig Idea campaign: that for pigs to eat food waste is common sense as well as making economic and environmental sense. Demonstrating public support is key to this campaign, and their design team has provided the framework to do this. It's been inspiring working with such an insightful and creative team. I can't thank them enough.”

Stuart heads the campaign along with chef Thomasina Miers, who appointed BuroCreative following its work on her chain of Mexican street food restaurants.

Roly Grant, founding partner and creative director at BuroCreative, said: “The Pig Idea tackles a complex issue. As such, our role was to provide an accessible entry point - something visually arresting and intriguing which encouraged further engagement. There's always something compelling and satisfying about marques which demand a second look.”

The Pig Idea has the support of high profile 'Ham-bassadors' such as Hugh Fearnley-Whittingstall, Fergus Henderson, Giorgio Locatelli, John Torode, Emma Freud, Sara Cox and Rosie Boycott.

New rock radio station TeamRock Radio is gearing up for a launch to coincide with the end of the Download Festival on 16 June, kicking off the channel at two minutes to midnight by playing the classic Iron Maiden song of the same name.

Iron Maiden are headlining this year's Download Festival, alongside Slipknot and Rammstein and TeamRock Radio will begin life with a Best of Download 2013 show. The channel will be available on national DAB digital radio, through Radio Player, TuneIn apps and on the TeamRock Radio website.

Team Rock is a new company founded by former regional director of GMG Radio Billy Anderson and chaired by former CEO of GMG Radio John Myers. TeamRock Radio is part of a broader range of rock content produced by the group including Metal Hammer, Classic Rock, Prog, Blues and AOR Magazine.

CEO of TeamRock Billy Anderson said: "This is an exciting time for TeamRock Radio. After three long years, seeing our dreams eventually coming together will be very special, and to launch as such a prestigious event as Download makes it even more amazing.

"I will also be taking part in the last leg of the 'Heavy Metal Truants' with Iron Maiden's Bruce Dickinson and the editors of all three of TeamRock's stable of magazines - Metal Hammer, Prog and Classic Rock."

'Heavy Metal Truants' is a 161 mile charity bicycle ride sponsored by TeamRock Radio taking place in the run up to Download. The event was created by Iron Maiden manager Rod Smallwood and Metal Hammer editor Alexander Milas to raise money for children's charities Nordoff Robbins, Teenage Cancer Trust and Childline.

Storming ahead in this fortnight's Creative Round-Up in association with Synergy is The Union's new campaign for McEwan's Red, seems like this glorious weather has got The Drum readers in the mood for a pint or two.

Following that logic it seems correct that also sweeping the board is Creature's new campaign for Carling and TBWA's Corona Calendar.

But, of course, it's not all about booze: also doing well this fortnight are Big Communications and their OOH campaign for Boost (or should we say BOOOOOOOOOOOOOOST!), Pearlfisher's packaging design for Strong Nutrients, Cogent Elliott for Subaru, Getty Images 85 seconds online video, ButterflyCannon's Limited Edition Chandon bottle design, KNOCK inc's Benjo's Brand identity work, and IC Design's menu's for the RHS Chelsea Flower Show.

All is not lost though with a whole weekend and the beginning of next week to cast your votes. So why not take five minutes out of the sun and cast your votes. Those who make it into the 21 June issue of The Drum would be ever so grateful.

The Drum's Creative Round-Up is sponsored by Synergist.

Shopping centre brand intu, previously known as Capital Shopping Centres, has unveiled a new website with Radley Yeldar.

Radley Yeldar was briefed that the key objective was to tell the intu brand and corporate story in a compelling way to each stakeholders group and to position intu as the leader in the digital space as the new brand continues to be rolled out.

Amanda Campbell, communications director at Intu Properties plc, said: “Since launching the first phase of our new corporate website, we have had really positive feedback on the improved navigation, functionality and overall value of the site to our audiences.

"It’s a strong platform to continue building upon as our business needs evolve. Given the time scale we were trying to hit, the Radley Yeldar team pulled out all the stops and the new site is a testimony to their professionalism.”

The Jersey Post has revealed a set of Super Stamps ahead of the release of the latest Superman film, Man of Steel, which stars Henry Cavill who comes from Jersey.

True North created the set of six stamps, priced at 45p, which have built on his various superpowers.

The first stamp features a close up of Cavill, triggering an augmented reality app through Smartsy, which was also designed and developed by True North.

A transparent stamp illustrates Superman’s most famous power – flying, while Simili silver foiling has been used on the third stamp, reflecting the Man of Steel’s strength; a Heat Sensitive stamp is printed on monochromic ink, which when warmed reveals the earth behind Superman; and a thermographic stamp uses actual crushed granite from Beauport Bay, which is Cavill’s favourite spot in Jersey.

Finally, a glow in the dark stamp shows a message from Superman’s kryptonian father, Jor-el, visible only in the dark.

True North worked closely with Cartor Security Printing to develop the print techniques.

The marketing and digital campaign has been supported with fully operating microsite, which will act as the primary call-to-action and sales channel for the campaign.

BBC News viewers were greeted with an unusual studio visitor on Friday when the Queen appeared in the background on the live news channel behind two newsreaders.

The appearance happened as the Queen visited the rebuilt BBC Broadcasting House to officially declare it open. The revamp took a decade to complete and cost more than £1bn.

The Queen delivered a live broadcast on BBC Radio 4 during the visit, in which she said: "Thank you, director general. It is a great pleasure to visit the BBC today and to see it in its new home.

"I remember first coming to Broadcasting House with my father, the King, and my mother and sister shortly before the war. I came again with the Duke of Edinburgh shortly before the coronation in 1953.

"I hope this new building will serve you well for the future and I am delighted to declare it open today."

The monarch met BBC presenters David Dimbleby, Huw Edwards, Sophie Raworth and Sir Bruce Forsyth during a tour of the building and was treated to a live performance by band The Script, who played the David Bowie song Heroes.

Peugeot is backing the UK launch of its 208 GTi model with an experiential campaign, led by INITIALS Marketing.

The nine week ‘GTi is Back’ campaign marks the return of the performance GTi model to the car market, which builds on the 1980s’ 205 model.

Launching today, Peugeot has aimed to increase consumer awareness with a national roadshow in six shopping centres including Glasgow’s Braehead, Birmingham’s Bullring and London’s Westfield.

At each destination, the 208 GTi stand will be brought to life with music from the 1980s to the present, accompanied by a troop of professional dancers who will be performing different styles of dance.

The stands will also see an old 205 GTi appear to pass through a time tunnel and come out the other end as the 208 GTi.

“The much-lauded 208 GTi brings a new dimension to the world of the performance hatchback with a lighter, more powerful, more capable and sure-footed vehicle which is suitable for everyday use,” said Nick Crossley, brand advertising, partnership and sponsorship manager at Peugeot.

“Many consumers will remember the 205 GTi model from the 1980s. Through the ‘GTi is Back’ campaign, we want to help existing, previous and potential Peugeot customers rediscover the fun of the GTi model.

“INITIALS Marketing has come up trumps with an experiential campaign that captures the essence and fun of the GTi model with activity that brings the GTi experience to life.”

Research carried out by OnePoll has revealed that just a fifth of British workers feel they are adequately skilled to embrace digital innovations and technology in the workplace, furthering concerns over an emerging skills gap in the fast-growing tech sector.

The results of a survey of 2,000 British workers showed 18 per cent of 55 year olds felt left behind in terms of new technology compared to 10 per cent of 18-24 year olds, while almost half of those questioned (48 per cent) said they wanted to add new digital skills and knowledge to their CVs.

One in five (21 per cent) of 18-24 year olds said they would try to start a new tech or digital venture of their own if they could develop the relevant skills, but the same number of all respondents said they didn't know how to go about learning and 14 per cent said cost was an issue.

The survey was carried out in the run up to a Digital Domination Summit at the end of the month designed to motivate a new generation of internet entrepreneurs. Conference organiser Marco Montemagno said: "In the UK, 73 per cent of households have broadband, the UK internet economy is worth £100bn annually, is growing at 10 per cent a year and directly employs 250,000 people.

"Yet, clearly many people in both small and large businesses are struggling to take advantage of the digital world. People often feel out of touch and don't know where to start - we want to help address that by giving people bite-sized insights that will help them understand better the opportunities open to them."

Earlier this year, Google announced it would fund the extension of a UK graduate scheme to help bridge the digital skills gap, while a report released last month accused the government of creating too much hype about the London Tech City industry, where it claimed growth was become stunted and jobs harder to fill because of an emerging skills gap.

In Scotland the government has been urged to take action after figures showed up to 45,000 new professionals in the digital and tech industries could be required to sustain it over the next five years, with businesses already reporting increasing difficulties finding adequately skilled staff.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum's job section

Dell has launched a new campaign based on the real life stories of what companies including Caterham, T-Gen, NASDAQ and Vienna Museum are able to achieve by working with Dell’s technology.

Developed by Y&R, the campaign is set to run throughout June, demonstrating how the right technology addresses unique business challenges and empowers businesses, of any size, to achieve more.

The activity comprises online and print advertisements and a microsite, as well as TV spots which will run across various channels, including ITV, Channel 4, Channel 5 and satellite channels, from Saturday 8 June.

“Whether looking to increase productivity, save on energy costs or automate resource intensive tasks, technology is the competitive edge every business is looking for – and Dell the leader in partnering with companies of all sized to design the end-to-end solution that meets their individual needs,” said Stephen Gater, marketing director, consumer, small and medium enterprise for Dell in the UK.

“This campaign brings to life how technology is empowering real businesses, in the fields of Formula 1 through to vital cancer research enabling businesses to achieve maximum potential whatever challenges they face.”

Media planning and buying was handled by Mediacom.

Tyre company Michelin has launched a Vine competition to increase road safety awareness for young people.

Following a recent report which found young rural drivers are 44 per cent more likely to have an accident than those who grew up learning to drive in towns or cities, the company came up with the competition to raise awareness of the issue.

To enter, competitors must upload a Vine video on the subject of road safety among young drivers to Twitter using the hashtag #michelinyoungdrivers.

Jed Glanvill, chairman at Mindshare UK, has announced he is stepping down from the role following a 13 year career with the media agency, including seven years as UK CEO.

In January Mark Creighton took over as Mindshare UK CEO, with Glanvill moving to the position of UK chairman.

"Jed has been a valuable partner as we evolved Mindshare and we wish him every success in the future,” said Nick Emery, Global CEO at Mindshare.

The role of Mindshare UK Chairman will not be maintained following Glanvill’s departure.