Vodafone UK earned more than £5bn in revenues last year, but did not pay any UK corporation tax, it has been revealed in an annual report.

The report said that the full year Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) margin was down 0.5ppt to 23.5 per cent, which it blamed on increased A&R investment and lower support costs.

The report describes Vodafone’s progress in the UK: “We made the first UK mobile phone call in 1985 and we were the first UK mobile network operator to launch commercial 3G services in 2001. Our business has expanded rapidly and today we account for 26 per cent of the UK market (measured by revenue) and have a market leading 37 per cent share of the mobile enterprise market.”

Despite the report saying no corporation tax was paid, Vodafone did pay £24m in respect of tax recalculated for previous years.

It was the fizzy orange drink that became infamous with its controversial happy slapping 'You've been Tangoed' advertising.

But after disappearing from our screens for five years, Tango will return during the final of Britain's Got Talent final tonight with a new campaign intended to remind people of the brand and introduce a new generation to the product.

Dubbed 'AARGH', the TV ads are centred around the themes of orange, fake tan and muscles and will be supported by advertising partnerships with Kiss FM and The Sun newspaper, in which a spoof Tango Page 3 ad will appear today.

The campaign was created by BBH London creative team Wesley Hawes and Gary McCreadie and shot by Tim Godsall, best known for his Lynx ads and the 'Beach' spot for Southern Comfort.

David Kolbusz, deputy executive creative director at BBH, said: "By taking the humdrum reality of everyday British life and injecting it with the team's greatest passion - professional bodybuilding - we were able to communicate the intensity of Tango's orange flavour. By the time the shoot was finished, even Godsall was lifting. He looks totally jacked now."

A student has been ordered to do 250 hours of unpaid community service after tweeting that people wearing Help for Heroes t-shirts "deserve to be beheaded" in the aftermath of the brutal murder of soldier Lee Rigby.

Deyka Ayan Hassan, 21, contacted police after receiving hundreds of threatening messages in response to her post on the site on 22 May, according to the Daily Mail.

But she was herself later arrested for her own original message which read: "To be honest, if you wear a Help for Heroes t-shirt you deserve to be beheaded."

Hendon Magistrates Court heard that she meant it as a 'jokey' criticism of the design of the t-shirt and her solicitor admitted Hassan was "disgusted with herself" and has caused "gross offence".

Magistrates accepted that Hassan had not known that it was a soldier who had been killed when she made her remark.

Chairman of the bench Nigel Orton said: ""The tragic events in Woolwich that day have created a context which made this tweet appear extreme," he said.

"It had a huge impact and clearly caused offence and distress. We accept you didn't intend to cause harm and you felt it was a joke.

"Your act was naive and foolish and without regard to the general public at a time of heightened sensitivity."

Veteran broadcaster John Humphrys has laughed off suggestions that he broke royal convention by asking the Queen direct questions about the health of her husband as she was being given a tour of the BBC's new studios yesterday.

Humphrys' journalistic curiosity got the better of him as he was introduced to the Queen, and the Today Show host could not resist a couple of probing questions after it had emerged that the Duke of Edinburgh was being treated at a clinic close to the BBC's new Broadcasting House.

But his efforts to find an impromptu scoop were rebuffed by the monarch, who was there to declare the new studios officially open and clearly had no intention of divulging any private matters.

When Humphrys asked how her husband was faring, the Queen responded: "I’ve no idea, he’s only just gone in.”

Undeterred, the presenter said the Duke of Edinburgh "was looking well yesterday", but again he was stonewalled as the Queen simply replied: "That's because he's not ill."

Humphrys was teased about the exchange on air this morning by BBC radio colleague Sian Williams, who jokingly chided him for breaking royal protocol by asking the Queen a direct question.

But like Her Majesty, Humphrys was having none of it.

"You can’t doorstep the Queen," he insisted. "She wouldn’t let you.”

In another surreal moment yesterday, the Queen appeared to 'photobomb' BBC newsreaders as she appeared in the background of a live broadcast on the BBC News Channel.

Clyde the mascot goes on sale today as organisers of the Glasgow 2014 Commonwealth Games begin ramping up their merchandise drive.

The cuddly toy character, which will retail for £8 or £13 for a larger version, is the start of a line of new merchandise that will be released to bring in commercial revenue in the run up to the Games next year.

Ty Speer, Glasgow 2014 deputy chief executive, said: "As we continue our journey to Games time, we’ll be expanding our current range of merchandise with more to come later this year and next.”

The mascot, named after Glasgow's River Clyde and incorporating Scotland's thistle emblem, was designed by local schoolgirl Beth Gilmour from Cumbernauld, who was this week presented with the first Clyde toy.

BBC managers were warned three years ago that its ambitious and expensive Digital Media Initiative project was doomed to fail, long before it was axed last month after wasting £100m worth of licence fee money.

The Guardian reports that a whistleblower had raised the alarm to executives in 2010, cautioning that the so-called benefits of the project were "hugely overoptimistic and difficult to deliver".

The failed Digital Media Initiative was intended to make the BBC "tapeless" by creating a more modern system out of the corporation's huge broadcasting archive.

It was claimed that it would provide the BBC with £94.5m worth of savings but ended up costing more than that and was scrapped in May by new director general Tony Hall, who said continuing with the exercise would be "throwing good money after bad".

Clarks, M&S and Asda have topped the UK consumer-voted meaningful brands survey, which showed meaningful brands outperform the stock market by as much as 120 per cent with share prices growing faster than those brands consumers don't see as meaningful.

The survey - conducted by Havas Media Group - sampled the views of 9,939 UK consumers on 72 brands across nine industries and found most people would not care is 93 per cent of brands disappeared, compared to 73 per cent globally. The global consumer survey gather the views of more than 100,000 people across 23 countries.

Google, Samsung and Microsoft topped the global chart of meaningful brands, showing much higher import from consumers on technology brands than the UK.

The research found attachment as the key to consumers considering a brand meaningful, with all top 10 brands scoring more than 50 per cent when people were asked if they would miss the brand should it disappear, while the average across all brands featured in the survey was 38 per cent.

Collective wellbeing and personal wellbeing were identified as important brand qualities to consumers, with 70 per cent of consumers saying companies and brands should play a role in improving customers' quality of life and wellbeing. However, only 24 per cent people agreed that companies and brands were working hard enough to improve those areas.

Trust was highlighted as important to consumers, with more than half (54 per cent) of people trusting brands behaving in more socially and environmentally responsible ways. Only 32 per cent of people surveyed trusted companies and brands on the whole - much less trusting than other countries - while 32 per cent said they frequently considered the impact of a brand on people's wellbeing or the environment when choosing which products to buy.

Top 10 Meaningul Brands in the UK

1.) Clarks

2.) M&S

3.) Asda

4.) Sainsbury's

5.) John Lewis

6.) IKEA

7.) Morrisons

8.) Tesco

9.) Argos

10.) Penguin

Top 10 Meaningful Brands Globally

1.) Google

2.) Samsung

3.) Microsoft

4.) Nestle

5.) Sony

6.) IKEA

7.) Dove

8.) Nike

9.) Wal-Mart

10.) Danone

Two serving prison officers have been arrested under Operation Elveden, taking the total number of arrests under the investigation into illegal payments made to public officials to 69.

Metropolitan police confirmed the arrests of a 52 year old and 26 year old in Kent at around 6am on Tuesday morning.

The 52 year old is being questioned at a South London police station on suspicion of conspiracy to commit misconduct in public office and misconduct in public office, while the 26 year old is being questioned at a police station in Kent on suspicion of conspiracy to cause misconduct in a public office and money laundering.

The National Union of Journalists has called for strike action at the BBC following a dispute over pay and changes to redundancy terms.

The union said BBC staff had seen pay fall 10 per cent behind inflation in the last five years and the broadcaster was introducing plans to cut UPA allowances for staff working anti-social hours. Changes to redundancy terms would result in a reduction in consultation periods, the union warned.

"The changes to UPA allowances will create a situation here staff working the same shifts will find themselves being paid different rates," said NUJ general secretary, Michelle Stanistreet. "It is clear that the BBC want to introduce a two-tier workforce and we know that it will be long-servicing staff on better terms and conditions that will be the first to be picked off in future waves of cuts.

"The NUJ is not prepared to sit back and let that happen."

The NUJ and other join unions' pay demand was for RPI plus three per cent, however the BBC has offered a flat rate of £650 for all staff, leading the unions to urge members to vote to strike in a ballot opening on 14 June.

Stanistreet said the NUJ had undergone constructive talks with BBC director general Tony Hall over compulsory redundancies and bullying, resulting in the set up of joint reviews to tackle issues arising from the BBC's Delivering Quality First programme. However, Stanistreet added that it was "insulting" to offer staff such a "paltry sum" in light of the scrapped £100m BBC digital media project.

NUJ broadcasting national organiser, Sue Harris, added: "At a time when the BBC is intent on making 2,000 job losses as part of its cuts programme Delivering Quality First, it is also trying to cut redundancy terms and consultation time.

"If the BBC is genuinely committed to redeployment it should withdraw these proposals."

The strike ballot will close on 4 July.

Dorito’s mariachi band are back for the summer with a new TV ad and promotional campaign that sees them put their iconic Mexican stamp on the party anthem ‘I Love Rock ‘N’ Roll’.

Following on from their reworking of East 17’s Christmas classic ‘Stay Another Day’, the new campaign sees the mariachi band don full rock star attire to perform their new track in a giant jukebox.

Created by AMV BBDO the campaign will run for four weeks throughout the month of June.

Lead singer of Mariachi Doritos Roberto Jimenez, said of the new advert: “In Mexico, rock and roll is a huge part of modern culture. I grew up listening to all the great rock bands, and watched a lot of films that really captured our edgy style. But remember, even though we’ve got a new look, we’re still the same fun-loving Mexican mariachis deep down.”

Razorfish has appointed Rosie Kurton as business development director tasked with managing new client opportunities and developing best pitch practice.

Kurton joins Razorfish after nine months working as a freelancer at Syzygy, prior to that she worked with LBi for five years in the role of head of new business and before that helped establish the media offering at Steak digital. She has also spent time with BLM and MG OMD.

Of the appointment, Rob Watt, managing partner at Razorfish, said: “Rosie brings a wealth of insight, experience and a proven track record of winning in the digital space. This appointment is evidence of our continued commitment to excellence and growth. We’re delighted to have Rosie’s expertise in this key role.”

Footballers Jamie Carragher, Steven Gerrard, Jordan Henderson, Gary McAllister and Lee Dixon are just some of the names investing in We R Interactive’s I AM PLAYR online football game.

The host of past and present footballing stars were assembled by former Liverpool Football Club chief executive Christian Purslow and non-executive director of We R Interactive to invest, advise and star in the game.

Gerrard, Carragher, Dixon, Henderon and McAllister all appear in the game that blends 3D game play with first-person perspective footage to create an interactive story-telling experience.

Played by over 11 million people in more than 200 countries worldwide I AM PLAYR allows fans to experience the footballer lifestyle choosing between the girls or the goals, the booze or the boots, a hard day of training or the tabloid headlines with each choice affecting their success in the game. I AM PLAYR also features brands such as Nike, Red Bull and Alfa Romeo woven into interactive storylines to make the gameplay as realistic as possible.

“Given that the subject of our first game was living the life of a professional footballer we wanted to add real authenticity to it. So I spoke to some of my friends in football to give us that insight. They liked it so much that it resulted in significant investment from the football world…We give them regular shareholder updates and all of our footballer-shareholders have played the game. But we’re not telling how good they are at it,” commented Purslow, who holds the role of non-executive independent director at We R Interactive.

The full squad of football related investors is as follows: Steven Gerrard, Jordan Henderson, James Carragher, Lee Dixon, Jermain Defoe, Robbie Keane, Emile Hesky, Christian Purslow, Scott Parker, Aiden McGeady, Tim Cahill, Stewart Downing, John Arne Riise, Christopher Smalling, Fabian Delph and Gary McAllister.

BT has selected AD2ONE and Google to supply the digital advertising sales and adserving technology and programmatic trading for the new look BT.com and BTSport.com launches this summer.

Google’s ad platform DoubleClick for Publishers (DFP) will sit at the heart of BT’s ad operations with its inventory to be made available to programmatic trading through the Google DoubleClick AdExchange.

AD2ONE has been tasked with extending relationships with agencies and advertisers to deliver bespoke, premium, advertising inventory sales and placement for BT. A dedicated team is set to handle the likes of homepage takeovers, site sponsorship, and advert on the BT email login pages.

The appointment follows BT’s decision to award its TV ad sales contract for its new sports channels to Channel 4.

Nick Wong, director of online for BT Consumer, commented: “This partnership will deliver truly innovative and unique advertising placements for brands across our new websites.”

Google and AD2ONE have also been briefed to provide technology and support that will enable programmatic buying and premium ad sales, allowing for real time media buying.

AD2ONE group MD, Grant Allaway said: “AD2ONE has been appointed to maximise the value of BT’s online assets working in tandem with Google. It’s a unique partnership."

Allaway added the deal showed how businesses can now "unlock the value from all their platforms using contextually relevant display, video, and mobile advertising in tandem with programmatic buying.”

Peroni has launched an advertising campaign showcasing the brand's Italian heritage.

Created by The Bank, the new ad features the story of Carlo Peroni - grandson of the founder of Birra Peroni- and his journey towards creating an Italian premium lager brand.

The film - 'Storie di Stile' (Stories of Style) - focuses on the birthplace of Peroni, Rome, and was directed by Ian Cassie. The ad revisits the very first campaign for the brand, which featured a blonde model dressed in a sailor suit, created by Armando Testa.

Director of marketing for Peroni Nastro Azzurro at Miller Brands, Richard Ingram, said: "Storie di Stile celebrates Peroni Nastro Azzurro's strong authentic heritage and aims to reinforce its position as a premium Italian style brand."

The campaign will feature across cinema, print and out of home.

Raw coconut water brand Unoco has engaged Pearlfisher to create the brand identity, tone of voice and packaging design for its launch into the competitive drinks market.

Pearlfisher was briefed with clearly showing Unoco’s point of difference as it is made using wild jellynut coconut – a young, green coconut from the Philippines – and unlike other variants on the market is unheated.

“Pearlfisher completely grasped our strategic challenge by creating a brand that reflects the true uniqueness of the product in the current marketplace. They have created a crisp, clean brand identity with a very distinctive tone of voice,” commented Hamish McCall, founder of Unoco.

Explaining the project, Pearlfisher head of works, Sylvie Saunders, said: “Our objective was to create a distinctive character and attitude for a brand that is: Untouched, Unheated, Unrefined, Unchanged, Unsweetened and Untampered with. We needed to design a name and tone of voice that was definitive but meaningful. And so we have embraced the ‘Uns’, which have become central to the whole story and are used throughout the copy, communication and brand name, Unoco, which is evocative of the word coconut.”

Pearlfisher creative director, Sarah Cattle, added; “We wanted to reflect the difference and unique and challenging nature of the product visually…we chose to create a more disruptive but still simple identity, using the letters that spell out the Unoco name in a pattern that reflects and represents the idea of a young, fresh, coconut with a liquid centre. It is confident, potent and definitive.”

Partners Andrews Aldrige has appointed Erminia Blackden as strategy director, joining from Wunderman.

Blackden will report to a new planning partner, yet to be appointed, and brings experience from the FMCG, automotive and retail sectors. At Wunderman Blackden led the Ford account and served as planning director at CMW prior to that for three years, leading the company's Peugeot business.

CEO of Partners Andrews Aldridge, Martin Nieri, said: "Partners' strong planning department will be bolstered with this appointment.

"As our clients demand an understanding of their business and how we can take it further, Erminia's talent and experience is a great asset."

Blackden has also previously worked at Draftfcb and research agency Mesh.

Apple's announcement, which came as no surprise, that it was to launch a new music streaming service iTunes Radio, could mean another shift in the way that people listen to music. But what will this platform mean for those of a commercial persuasion. We asked media agencies for their reaction to the platform launch.

Today's jobs round-up bring roles for senior designers, studio managers, PR managers, marketing managers and web managers.

Selco builders warehouse is looking for a senior designer and studio manager responsible for the creative development, design and overall look and feel of creative. The role is based in the West Midlands and applicants should have experience of working with an in-house creative team as well as within a traditional marketing agency. Experience of setting up an in-house creative team would be an advantage. The closing date for applications is 21 June.

A PR, sponsorship and events marketing manager is required by Bennetts in the east of England to develop and deliver strategy which will help maintain the brand's position within the motorcycle industry. Candidates should have a solid background in PR, ideally from the motorcycle industry, or experience as a journalist with extensive industry contacts. The role will involve delivery of a full season's events plan. Applications should be submitted by 26 June.

F G Burnett is looking for a marketing manager for a role based in Aberdeen, with some travel required. The ideal candidate will have a proven B2B track record and will have successfully worked in a professional services environment, with experience in PR, digital and social media. Duties will include managing and working effective to budgets and business development initiatives. Applications should be submitted by 14 June.

Freshfields is seeking a web manager in London to manage major website work. Responsibilities will include the implementation and maintenance of an effective measurement approach for all official website and the delivery of monthly analytical reports to senior marketing and business development management. Proven relevant experience in a similar role is essential, as is experience of using content management systems. Experience of working in an international context is desirable.

Denholm is looking for a digital marketing executive for a role based in east-central Scotland. Applicants must be able to demonstrate delivery or contribution towards delivery of online marketing campaigns/projects and bring significant experience in digital marketing. Duties will include managing micro-sites, working with external partners to ensure delivery and ensuring consistency in brand.

To view the latest jobs in advertising, design, digital media and marketing in your area, visit The Drum's job section

Bristows Traditional Bonbons has unveiled a new design and campaign with Aesop, which aims to promote the retro quality of the sweets.

The hero of the new packaging design is an eccentric ‘fruity’ toff, who features a monocle and a tashe; and the POS will feature a series of ‘gurning wobblers’ with the straplines ‘they suck’ and ‘they’re chewy’.

Martin Grimer, executive creative director at Aesop, said: “This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”

Bristows Traditional Bonbons will appear on shelf later this month or the start of July.

David Ives, managing director at Creditons Confectionery Ltd, added: “With Aesop it’s all about the story – and they have managed to tell ours with wit and style that references the brands heritage whilst bringing it bang up to date.”

Aesop has also created new packaging for Bristows Chewy Bonbons that will launch in July or August, which are targeted at a younger audience and feature brighter colours.

Alcohol charity Alcohol Concern has called for a ban on alcohol advertising at music and sporting events in an effort to protect young people from such promotional messages.

The charity has claimed that young people are facing “excessive” exposure to alcohol messaging and has claimed that current regulations around alcohol adverts are not proving effective, leading it to call on the Advertising Standards Authority (ASA) to be “more proactive”.

Alcohol Concern has released a report, following research conducted by the Youth Alcohol Advertising Council, which reviewed complaints being made to the ASA around alcohol advertising. That review saw them make complaints against campaignS they deemed irresponsible, but has found that just three of ITS 13 complaints had been upheld so far.

Eric Appleby, chief executive of Alcohol Concern, said: "Children and young people are seeing more alcohol advertising than in the past and are better able to recognise alcohol brands than those of cakes or ice cream. This has to be a wake-up call to the fact that the way we regulate alcohol advertising isn't working."

The charity has also issued a demand for a restriction on cinema advertising campaigns for alcohol brands in films below an 18 certificate.