Mumsnet is set to launch an integrated advertising campaign to promote Despicable Me 2 on Monday 24 June, which will include a logo takeover.

The yellow Minion characters from Despicable Me are set to hi-jack the website, changing the site to ‘Minionsnet’, ahead of the film’s UK release on 28 June.

Carrie Longton, Mumsnet co-founder, said: “We’re excited to be working on this media first for the site and think the Mumsnetters – or should we call them Minionsnetters this week? - will love the idea of cheeky Minions taking over the homepage and logo. The campaigns that work best on Mumsnet are those that are creative and really engage the Mumsnet community, and the activities we have lined up for the Despicable Me 2 campaign will do just that.”

The site takeover is part of a fully integrated campaign, including advance screenings of the film for 400 Mumsnet users in Manchester and London, online competitions and on-site advertising.

Tetley Tea has revealed the design for the sample packaging of their Estate Selection range of teas, developed by Media Alive.

Tasked with creating the sample packs to promote Tetley’s latest tea range, Media Alive based the design on packs already on sale in-store.

The agency then developed these into quality foil sample packs with a redeemable coupon inside, with a call to action to encourage sampling activity.

Russell Kane took to the streets to find out what makes the British public smile as part of a new campaign from Barclaycard Unwind, the entertainment platform that makes enjoying entertainment easier for Barclaycard customers.

The Barclaycard Unwind Smile Experiment aimed to promote the wide range of perks on offer with Barclaycard including special offers on entertainment such as stand-up comedy. As Unwind makes it easier for people to access and enjoy entertainment, rather than the people coming to Russell Kane, Russell Kane went to the people.

Over the course of a day the British comedian was sent out on a mission to make people laugh in various locations. The Smile Experiment showed that no matter the setting – on a bus, sat on a park bench, or at a yoga class – the great British public is always game for a laugh.

Of the campaign Kane said: “The British public is well known for its sense of humour and the Smile Experiment certainly put it to the test. It seems that no matter how strange or mundane the situation, comedy has the infectious power to transform our mood and the way we look at the world. The video is incredibly awkward but also strangely compelling.”

Barclaycard’s European marketing director, Katherine Whitton, commented: “We wanted to give people a big reason to smile with Barclaycard Unwind, so what better way to do this than setting Russell the challenge of putting the public’s sense of humour to the test. Barclaycard Unwind brings live acts to people, making it easier to see shows, including comedy stand up. Working with a comedian like Russell was the perfect fit.”

Nominet Trust and Founders Forum For Good have announced the launch of a Social Tech, Social Change fund to provide finance for entreneurs with tech-based business ideas which contribute to tackling the country's pressing social issues.

The £1m fund will help the development of up to 20 ventures which offer innovative technology-based ideas addressing issues such as the environment, social inequality, unemployment and an ageing population.

CEO of Nominet Trust, Annika Small, said: "The UK's digital economy is thriving, contributing more than eight per cent of the UK's GDP. The talented individuals behind this industry have fundamentally changed the way we communicate, work, learn and shop.

"The Social Tech, Social Change fund has been created to make it easier for more ideas to get early funding and support the transformation of ideas into everyday tool that can be used to improve the lives of some of our least fortunate.

"We are just at the start of a journey tech for social good and companies like Big White Wall, Cybermentors, Apps for Good and CodeClub are first class examples of what great work can be achieved on a global scale."

The initiative is supported by the board of recently created Founders Forum For Good - a spin off from the Founders Forum, founded eight years ago to provide invitation-only digital sector events - including Martha Lane Fox, Jimmy Wales, Jonathan Goodwin, Mike Lynch and Brent Hoberman of Lastminute.com and Mydeco.com, who said he was "delighted" to be involved.

Interested entrepreneurs can apply for a grant from the fund until September and find out more on the website.

Macmillan Cancer Support has appointed WPP-owned Neo@Ogilvy to handle its UK digital media business following a competitive pitch.

The Drum has learned that the deal will see Neo manage all digital campaigns across search, mobile, tablet, paid social and affiliate activity in the UK.

Macmillan Cancer Support’s digital marketing manager Richard Thurston said: “We’re very excited to have appointed Neo@Ogilvy as our new digital media partner, and we’re very much looking forward to working with them on our upcoming projects."

Neo won the business through a competitive pitch from two incumbent agencies who previously had co-run the Digital Media business.

Barclays education programme and work experience matching service LifeSkills has partnered with ITV for a week-long campaign following two young people undertaking work experience.

As part of LifeSkills Work Week (Monday 17 – Friday 21 June), the daily adverts from ITN Productions will show first-hand what it’s like to undertake work experience.

The deal, brokered by Maxus, sees a different creative filmed each day on location which is then fed back to ITN before being edited and broadcast the same day during the ITV News at Ten on weeknights and peaktime drama at the weekend.

Starring in the fast-turnaround ads will be one young person placed by LifeSkills at Pailton Engineering, a manufacturing company in Coventry, and another at London-based fibre broadband provider Hyperoptic.

“This new broadcast drive will bring to life the scale of our ambition when it comes to highlighting the importance of work experience for young people today. We want to inspire them by showing just how valuable work experience can be as an opportunity to gain the skills they need for successful careers,” commented head of LifeSkills, Barclays, Kirstie Mackey.

The campaign aims to attract both potential participants and employers to the programme which is designed to give 14-19 year olds and their teachers access to the skills, information and opportunities they need to get the jobs they want. During LifeSkills Work Week young people will undertake placements with the likes of Facebook, West Ham United Football Club, ITN and Barclays.

The TV activity will be supported by social media presence on Facebook where additional multi-media content will further promote the initiative.

Tom Green, account director at Maxus, added: “Placing LifeSkills within an ad spot during the News at Ten delivers greater campaign credibility and this specific placement emphasises its newsworthy nature.”

Yahoo has announced email and product IDs which have been inactive for at least 12 months will be reset and put up for grabs again as the site continues to revamp its offering.

From mid-July users can apply for the ID they would like to use and Yahoo will reveal new allocations in mid-August.

Jay Rossiter, SVP, Platforms, said in a blog post: "Over the last few months, we’ve made exciting changes to some of your favorite Yahoo products, like Flickr, mail, weather, the homepage and search. Today, I’m excited to share with you our next big push: we want to give our loyal users and new folks the opportunity to sign up for the Yahoo ID they’ve always wanted."

Users who have been inactive but don't want to lose their current IDs have until July 15 to secure them by logging on.

In other Yahoo news, the site announced a content-sharing deal with Sky News on Thursday which will see the broadcaster's flagship Sunrise programme get its own online hub on Yahoo's UK news page, as well as the creation of original politics, tech and news content which will be available to Yahoo's global users.

This 60" version of the Mariachi-oriented Doritos ad brings a little extra pizazz to the proceedings. The South American carnival atmosphere has fun visual references to the rock'n'roll era, and at the same time it's wonderfully ploddy - as if this genre of music is totally alien to our colourful band.

Agency: Abbott Mead Vickers BBDO
Creative Director: Mark Fairbanks
Creative: Prabhu Wignarajah / Jeremy Tribe / Thiago de Moraes
TV Producer: Rebecca Holt
Production Co: HSI London
Director: Olly Williams
Producer: Simon Monhemius
Photography: Sam Goldie
Production Manager: Sandra Jordan
Post Production: Absolute Post
Editing House: Stitch
Audio: AMV Lab

Dulux UK and Malibu pre-empted the launch of the Facebook hashtag on Wednesday with a stream of prepared content for the big moment.

AnalogFolk, which manages the social networking pages for Dulux UK and Malibu globally put the brands at the forefront of the new feature.

Social strategy director at AnalogFolk, Stephen Pirrie, said: "As we've seen with Twitter and other social platforms, hashtags are a great way for users to navigate themed content.

"The arrival of hashtags to Facebook presents brands with an opportunity to categorise engaging content. Crucially, this allows users who may have previously not been exposed to this content to navigate through to it should they find the subject matter of interest.

"Furthermore, brands that use generic non-branded hastags - eg #Glastonbury or #fathersday - have the opportunity to achieve further reach among non-fans who are already engaged in that particular subject matter."

Facebook said the rollout of hashtags would be the first in a line of new features.

Super premium coffee brand Carte Noire is poised to launch a new advertising campaign featuring its Wholebean Instant product, Carte Noire Instinct, on Saturday 15 June as part of its £1.3m UK marketing investment plan for 2013.

The new advert, which forms part of a communications campaign introducing the Fire and Ice roasting process, features a choreographed battle between the world of ice and the world of fire until the two elements ultimately meet to combine a deep, intense experience.

Created by Hollywood director TARSEM, the campaign explains how Carte Noire is born from contrasts by revealing how the alchemy of the fire and ice roasting process creates the brands strong intensity.

Launching this weekend on TV and VOD the ad will show alongside the likes of Coronation Street, Emmerdale and Midsomer Murders as well as in VUE cinemas and at pop-up events by Pearl and Dean.

The campaign also includes POS and social media activity.

EE is facing a backlash on Twitter after running a competition offering winners tickets to Glastonbury, but instead providing TicketMaster vouchers.

Unhappy winner Terry Finnegan took to Twitter to complain about the issue, revealing all, including the terms and conditions of the competition.

#GiveTerryHisGlastoTickets Here is the email I'm sending regarding full details of my dealings with @ee Read & RT > twitter.com/Terry_Finnegan…

— Terry (@Terry_Finnegan) June 13, 2013

Finnegan said he was contacted by Poke London, who said that there has been ‘confusion’ around the prize. He also added that four other winning accounts appeared to be fake, with two only have one follower apiece: @EE.

@ee Impossible. Terms & condition don't even mention the word 'Facebook' "Entries must be submitted through Twitter using #WinGlastoTickets"

— Terry (@Terry_Finnegan) June 13, 2013

While EE has made no official comment about the issue, despite hashtag #GiveTerryHisGlastoTickets starting up, O2 has once again stepped up to act as the hero.

@terry_finnegan Fancy some free O2 Academy tickets for the rest of the year, on us? Drop @o2priority a DM. #GiveTerryHisGlastoTickets

— O2 in the UK (@O2) June 13, 2013

The Drum contacted Poke London about the issue, but is yet to receive a reply.

UPDATED: EE has told The Drum: "This was an honest mistake but we’ve been working hard all day to find a solution and we’re delighted to say we’ve managed to source some extra tickets. Terry and the extra four winners will all be going to Glastonbury."

A spokesperson suggested to The Drum that the mistake was down to an error in the T&Cs and that employees at EE have given up their tickets so that the other five winners can now go to the event.

Lollipop brand Swizzel Matlow has refreshed the packaging design for its well known Fruity Pops product.

The Market Family provided the fresh designs, maintaining the spotted lolly wrapper but updating the typeface and brightening the colour paletter. The agency also renamed the ice cream flavour label to smoothie.

Rachael Taylor, head of The Market Family, said of the product: "They are a firm favourite so we didn't want to make the brand unrecognisable. We took the most well known and best-loved element - the wrapper - and ran it throughout the packaging.

"The overall look and feel has been made more fun and modern, and we've also reflected the full range of flavours in the design."

Swizzels Matlow appointed The Market Family in March.

Online grocery firm Ocado has signed with Commission Junction ro launch a UK wide affiliate programme, following the closure of Google Affiliate Network earlier this year.

The Ocado affiliate account was previously held by Google Affiliate Network, which was closed by the search giant in April. At the time, The Drum revealed that not only Ocado, but also the Netflix and Toys R Us affiliate accounts were freed up.

The strategic partnership will see Commission Junction aim to help Ocado’s strategy to expand its reach and awareness of its environmental credentials, while using the affiliate channel to focus on recruiting new customers through a variety of publishing models, while also increasing ROI.

Eleanor Pickering, head of advertiser development for Commission Junction UK, said, “The team recognises the potential that this account offers and our focus on client service, our passion for innovation and our pioneering technology will be key factors in our approach to expanding Ocado's affiliate reach, whilst continuing to deliver the outstanding ROI which makes performance marketing such an attractive channel for advertisers.”

The closure of Google Affiliate Network proved a shock to the sector, although it was a far larger organisation in the US than in the UK.

Following the news that Facebook has rolled out clickable hashtags, something which some marketers have already taken advantage of, The Drum catches up with some agencies to find their views on what this will mean.

Games company King has announced its popular Pet Rescue Saga game has been adapted for mobile and tablet, available on Apple and Android devices.

The game has been a top 10 hit on Facebook and has amassed over five million daily players, according to AppData. The free mobile game will sync with Facebook and launch with 72 levels.

CEO and co-founder of King, Riccardo Zacconi, said: "Pet Rescue Saga is one of King's most played games. it has strong puzzle challenge and a great story where players work to save cuddly dogs, cats and birds from dangerous scenarios."

The company is also behind popular Facebook game Candy Crush Saga.

Manchester digital agency Code Computerlove has reported record figures for the first half of the year, paving the way for it to open a second office.

The agency, which recently relaunched its website and unveiled a new brand identity, claims its turnover has increased 35 per cent and has been bolstered by new business wins including Chester Zoo and The Woodland Trust.

Code CEO Tony Foggett said: "Our first half of the year has been fantastic,with turnover up 35 per cent and higher than average new business wins – helping us to plan for significant expansion this year with new team members and a second office.”

Founded in 1999, Code today has almost 80 staff and its clients include Oxfam, Hillarys, First Group and Brother.

Code collaborated with local creatives on its new look, which includes a pixelated heart motif, and website.

Creative director Stefan Shaw explained: "We worked with a number of Manchester creatives to realise our idea including photographer Rob Evans, famed for his ability to tell a story through images and creative campaign work for Coronation Street, and CGI boutique Flipbook Studios also in Manchester."

DC Thomson has selected Highlight PR to handle a consumer PR campaign for The Beano promoting its range of licenced products and the 2013 Annual during the comic’s 75th anniversary year.

The Bath-based agency will now work towards promoting The Beano range which is set to debut online and in high street stores from September. Products within the range, which aims to appeal to young and old alike, includes Doctor Martens footwear, Raleigh bikes, prank kits, books, t-shirts, and sleepwear. There are also retro-styled gifts and stationary for adult Beano lovers, plus new Dennis and Gnasher pet toys.

The appointment follows Highlight’s six week campaign for The Beano Annual last year.

Of the appointment, Tim Collins, head of brands at DC Thomson, said: “The Beano’s 75th anniversary is a great platform from which to launch new products at retail. Highlight has a great track record working on classic licensed characters, and we were impressed with the results they achieved for us last year.”

DC Thomson is to mark The Beano’s 75th anniversary year with a range of promotions and events across the UK, such as the creation of Beanotown – a pop up interactive exhibition space themed around the comic – which forms part of the Southbank Centre’s Festival of Neighbourhood in London this summer.

Director of Highlight PR, Alison Vellacott added: “We’re thrilled to be working on The Beano again – it is such a classic British brand. Retro continues to be on trend, so we’re confident the heritage range will appeal to a wide range of adult style press.”

Robinsons is preparing for its annual part in Wimbledon as official soft drink supplier with limited edition Wimbledon bottles and a number of prize offers.

The activity will be supported by point-of-sale material such as poster and gondola ends, as well as price promotions and discounted coupons. Wholesalers will be encouraged by a 25 per cent extra free offer on selected bottles, while consumer promotions will include opportunities for to win VIP tickets to Wimbledon.

Britvic brand director Helen Gorman said: "Now in its 78th year, our association with Wimbledon is sure to drive further consumer awareness and interest while the exciting in-store activities will help to drive purchases this summer."

Anglian Home Improvements has revealed a competition with the lucky winner taking home Google Glass.

The prize means the competition winner will be one of the first to enjoy Google Glass, the hotly anticipated tech product which The Drum was lucky enough to see in action last week.
Currently only a few ‘ambassadors’ have been given access to the technology which includes a camera, display, touchpad, battery and microphone all built into spectacle frames.

Google Glass allows users to capture HD video and images as well as access web services on the go.

Matt Carey, head of digital marketing for Anglian Home Improvements, said of the competition: “Our products, like Google Glass, give people a better view of the world and we wanted to enable one lucky winner to be among the first to enjoy this amazing piece of technology.”

According to the competition website the call for entries is open until 31 December 2013, so the lucky winner might have a bit of a wait for their prize.

Motorsport destination Silverstone Circuit has engaged integrated agency Pancentric Digital as its new online partner.

The appointment comes after Pancentric Digital pitched for Silverstone’s new website which is due to go live later this year as part of Silverstone’s wider 2013 brand refresh. On top of developing the site, Pancentric will also develop the long term digital strategy including SEO, PPC and social media for Silverstone.

“We were extremely impressed during the pitch process with the way in which Pancentric demonstrated their understanding and ability to deliver on Silverstone’s key objectives of improving the customer journey whilst increasing digital revenue,” said Hannah Bodley, Silverstone’s head of marketing.

Jimmi Prebble, head of strategy for Pancentric, commented that the agency was “delighted to be collaborating with Silverstone on their digital strategy and new site build.”

He added: “We approached this project with Silverstone’s status as a legendary motorsport venue very much at the forefront of our minds. Our strategy is to deliver a site that aligns with people’s expectations of such an iconic venue; prioritising the user experience and showcasing all aspects of Silverstone, including the plethora of events and facilities people might be less aware of. By taking a responsive design route we’ll provide a seamless experience for all customers on all devices.”