A new series of Big Brother is set to launch tonight, and will see digital department store Very.co.uk promote its partnership with the Channel 5 show through product placement, with a 360 online virtual tour, which will allow users to click to purchase products.

Carat worked with Channel 5 and Very to create the retail experience, which offers viewers and fans of the show the ability to virtually browse the Big Brother House.

Rachel Gibbs-McNeil, Carat sponsorship associate director, said: “Our concept for Channel 5’s ‘click-to-buy’ transformed the way viewers engage with broadcast activity earlier this year. Media is fuelling the change in retail we’re experiencing. The work with Very.co.uk has already achieved genuine cut-through by supporting the brand in its aim to stand out in a highly competitive marketplace, and paving the way for this continued retail evolution.”

The deal also sees housemates given the opportunity to select a whole new Very.co.uk wardrobe, which they can wear in the house.

Jon Owen, Very.co.uk retail director, said: “The ‘click-to buy’ initiative from the last series of Big Brother delivered real commercial benefits and deeper consumer engagement for Very.co.uk. The next iteration of the campaign will further evolve the customer experience and continue to establish Very.co.uk as a leader in cross-channel media integration.”

Today's jobs round-up brings roles for digital designers, web developers, project planners and search experts.

The Drum is looking for a digital designer to take up a role with its expanding team in Glasgow. The successful candidate will work alongside the company's events, editorial and sales teams creating concepts and designs across online platforms. Applicants should be proficient in Photoshop, HTML, CSS and have some knowledge of Javascript. The closing date for applications is 26 June.

A web developer is required at C21 in the north-west of England with previous relevant experience, a passion for coding and strong problem solving and debugging skills. Ability with HTML5, CSS, Javascript and jQuery is essential, as is basic SEO experience and exposure to open source CMS such as Drupal, Wordpress and Magento. Salary for this position is £20,000-£30,000 and applications should be submitted by 22 June.

Stonor is seeking a digital designer in the south-east of England for a salary of £25,000-£30,000. Responsibilities will include hands-on graphic design work, delivering conceptual designs using the latest Adobe Creative Suite and the use of HTML, CSS and Javascript. Candidates should have digital agency experience and an in-depth knowledge of current design trends and techniques. The closing date for applications is 28 June.

A at its land and air systems division. Responsibilities will include providing expert support to the project planning manager, laising with procurement and finance to progress the status of prject commitments and ensuring relevant data is available for regular reporting. Applicants should have demonstrable previous experience.

The Little Black Book Agency is looking for a head of search to join a marketing agency in the north-west of England offering a salary of £35,000-£45,000. Applicants should have previous experience in SEO, PPC and social media and have the ability to develop innovative strategies and techniques. The closing date for applications is 10 July.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum's job section

Debenhams has begun to use un-airbrushed lingerie photography to promote its range in what it claims as a commitment to promoting positive body image.

The high street retailer has claimed that it has ‘broken ranks’ with the rest of the high street in moving away from airbrushed images for the first time, and has run trials involving 16 window mannequins in an effort to help promote positive body images.

Sharon Webb, head of lingerie buying and design for Debenhams explained that company was looking to help its customers feel more confident about their figures, rather than presenting them with unrealistic body images.

“As well as being a positive from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organisations retouching perfectly good images,” she added.

“As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.”

In doing so the company has worked alongside disabled models and paralympians as advisers.

LEGO has released a Star Wars themed video to celebrate Father’s Day, featuring a seemingly bonded Luke Skywalker and Darth Vader.

The advert depicts the at odds father and son (sorry to those who haven’t seen anything but Star Wars – Vader is Luke’s father) spending the day together.

The video ties in with the LEGO Star Wars merchandise that the company has produced in recent years, alongside other franchises such as Indiana Jones and Harry Potter.

After a day on YouTube the video has received nearly 90,000 views.

BBC Worldwide has unveiled new iPad app Walking with Dinosaurs: Inside their World, voiced by Stephen Fry.

Fry said: “I’ve been involved with a few apps and games and other digital doodads, but none of them has given me as much pleasure as being the roar of Walking with Dinosaurs: Inside their World.
“Aside from the uniquely challenging issue of pronouncing the names of some of the rare species, the sheer delight in learning about the creatures themselves and the great palaeontologists and fossil hunters who envisioned and calculated so much from such scanty evidence with such brilliant scientific acuity was truly inspiring."

Developed by M5859 Studios, Walking with Dinosaurs: Inside their World lets users discover facts about 60 dinosaurs, including seeing interactive 3D animations and authentic fight sequences.

Matthew Snowden, founder M5859 Studios, said: “My fascination with dinosaurs since a child sparked a desire to share the knowledge and magic of these creatures with the world. Developing Walking with Dinosaurs: Inside their World with some of the most renowned palaeontologists and dinosaur enthusiasts from around the globe has been a true labour of love for me and everyone involved.”

Walking with Dinosaurs brand is in the midst of a major re-launch with a slate of digital activity rolling out throughout the year, with a new website having launching in January.

Paul Joffe, VP of digital entertainment and games at BBC Worldwide said: “We are proud to be working with the team at M5859 Studios to release such an engaging and educational app for the Walking with Dinosaurs brand. Dinosaur fans can now easily navigate and learn about dozens of their favourite creatures as well as the people that discovered them.”

iPhone and Android versions of the app will roll out later in the year.

LG has become one of the first brands to integrate BeOn, AOL’s global branded content business, for its ‘So Real It’s Scary 2’ campaign’s branded video content.

BeOn now offers biometric tracking to determine the impact of a piece of video content after partnering with emotional testing platform that measures how people feel and react when they view branded content – Realeyes.

The partnership, announced today, sees BeOn plugging into consumer panels such as CINT and Toluna to measure the emotional impact of branded content frame-by-frame either at launch or before it goes live. The addition of Realeyes will allow the BeOn Insight package to offer advertisers more sophisticated measurement tools in branded video worldwide and strengthens BeOn’s offering as it brings access to offices in London, Budapest and Boston and its huge database of test viewers.

René Rechtman, CEO, BeOn, commented: “Since its inception, Realeyes has brought something completely new to online video advertising. Brands need to produce content which cuts through the noise and emotional testing at scale is a vital step in the process of getting that content right for your audience.”

Rechtman added the addition of Realeyes will allow “the BeOn offering to give brands an unparalleled 360° service.”

In terms of LG’s participation with the platform the brand trialled more than 600 viewers across numerous markets to measure the emotional response to its film testing the theory men cannot go to the bathroom if someone is watching them. BeOn and Realeyes found that the film performed 95 per cent better than other ads and resonated best with LG’s 18-34 target demographic.

Using the platform confusion was revealed as the dominant emotion for the first 45 seconds followed by happiness, which spiked shortly after the punchline. The findings assured LG that the potentially controversial video performed as intended and the creative was worth spending big on when it came to distribution.

"We’re delighted to be partnering with BeOn to build on their already powerful mix of Insights tools for brands. Measuring the creative strength of any content at scale has been a challenge as it has relied on self-reported surveys and focus groups. With such an explosion in video advertising scale and speed, these methods now struggle to deliver credible feedback on the relationship between consumers and brands,” said Realeyes CEO Mihkel Jäätma of the deal. “Emotions are key to successful communication and our fully automated facial coding platform can reveal subconscious reactions to any video content quickly, and at scale.”

Family history website Genes Reunited is to renew its relationship with ITV1’s family reunion show ‘Long Lost Family’ as it returns for a third season this summer.

The deal is part of Genes Reunited’s targeted marketing approach which aims to engage members of the public wishing to reconnect with family or learn about their ancestors.

To support the sponsorship, Genes Reunited has overhauled its website to include a new splash page and informative segments on some of the emotional themes covered by the show. The new design hopes to help those inspired by the show to research their family’s past or reconnect with a relative.

Sponsorship idents have been created by Will London and feature a number of scenarios which tie into the emotion of the programme; the snippets cover a variety of topics including adoption and war heroes.

Head of Genes Reunited, Rhoda Breakell, commented: “The sponsorship is a fantastic fit for all parties, and the reaction from viewers to the previous shows has been outstanding. It just goes to show what a strong appetite people have for discovering the fascinating, and often emotional details of their family background. It’s wonderful to be part of a project that is making a real difference to people’s lives.”

Presenters Davina McCall and Nicky Campbell are set to return for the third season which airs from Monday 17 June, with Campbell adding: “In this third series we’ve taken on some of the most difficult and complex searches yet. We’re telling some truly emotional tales but also tales with incredible twists which have taken us to the other side of the planet looking for people’s long lost families.”

Isuzu has engaged BJL to create a campaign driving sales and awareness of its new D-Max model.

The creative, advertising and communications agency has used the model’s improved pulling power as the central focus for the campaign targeting the brand’s core loyal customer base amongst the farming and construction communities.

A tow weight of 3.5 tonnes features in the ad alongside leading lines ‘Better get a tougher tow rope’ and ‘Make light work of 3.5 tonnes’ to convey the brand’s core themes and product attributes of strength, dependability and toughness.

“Fans of the D-Max aren’t looking to be dazzled with advertising bells and whistles; they simply want to know their choice of pick-up can deliver on its promises. BJL’s latest campaign revolves around the reliability and strength that have long been associated with Isuzu and the D-Max range and we hope new and existing fans of the vehicle will respond to those brand pledges,” commented Haydn Davies, group marketing director at International Motors.

The two month campaign will run from this week and features press ads across titles such as The Sun and Daily Mirror. A digital campaign will run in tandem on the likes of Autotrader.

Of the campaign, BJL creative director Tom Richards said: “As the new D-Max can now tow 3.5 tonnes, so we’ve majored on that product attribute and kept the advertising dead simple to help cut though. To give the creative weight, the creative team did just that and made the headlines out of girders, wood and concrete. I just hope people are wearing steel toe-capped boots when reading their paper.”

Colour fashion watch brand Ice-Watch has been announced as the sponsor of new ITV prime time celebrity entertainment series, Your Face Sounds Familiar.

The deal was negotiated by ITV Commercial and Active International on behalf of Ice-Watch, and will include broadcast, online and mobile.

Paul Harry, sales and marketing director for UK Ice-Watch distributor Peers Hardy, said: “When the opportunity to sponsor Your Face Sounds Familiar arose, it was just too good to miss. Like Take Me Out, it’s a perfect match for the ethos of our brand – young, fun and fashion-savvy – and the ideal platform for launching the new Ice-Watch collections Ice and Ice-Party.

“Created by a specialist animation agency in Paris, the idents for Ice are original and exciting. Animations of the watches disco dancing illustrate their flexibility and slenderness in a fun and entertaining way. Creatives for the ever popular core collections Ice-White and Ice-Forever are eye-catching and colourful short videos, similar to those that proved so successful during our Take Me Out campaign.

“We are very happy to be working with ITV once again and are looking forward to celebrating another huge collaborative success.”

The show will challenge celebrities to perform as different iconic music artists every week before a panel of judges including Julian Clary and Emma Bunton.

Deputy Labour party leader Harriet Harman has come under the scrutiny of The Times' leader after calling for a 15 per cent media ownership cap to stop companies feeling that they are "above the rule of law", questioning where the BBC would fit into the proposals.

The shadow secretary of state for culture said in a speech at the Charles Wheeler Lecture on journalism on Thursday that the concentration of "unaccountable media power" distorted the political system and debate was hindered by "too much power in too few hands". Harman also called for the introduction of a fit and proper person test to "cover impropriety and failures of good governance".

However, The Times' Friday leader questioned how far across the board the cap would stretch.

"Certainly, several media organisations would be affected by a 15 per cent cap," it read. "But there is one for which such an insistence upon plurality would be devastating. That is the BBC."

The leader went on to say that the BBC's own figures showed the broadcaster provided almost three quarters of all television news hours in the UK - which was "some way above the figure Ms Harman feels is acceptable" - and accounted for 47 per cent of all minutes of news consumed in the country every day, according to an Enders Research study.

The leader continued: "Obviously, it would be outrageous to suggest that she had deliberately chosen to omit the BBC from consideration, to conceal the fact that her motivation is not some nebulous desire for plurality at all, but an outright attempt to harm the fortunes of particular media organisations."

Last year, Labour proposed a limit of up 30 per cent ownership in the newspaper industry. A 15 per cent cap could cover the media as a whole, including "any medium of communication that stands between a creator of content and an audience".

News International covered 37 per cent of the newspaper market until the News of the World was binned amid the phone hacking scandal and allegations of illegal practices at the paper in order to obtain stories. Several former employees of the paper are awaiting trial over a serious of charges, including former editor Rebekah Brooks and former Tory spin doctor Andy Coulson.

Cube3 has named Richard Whitehouse as head of digital.

Whitehouse joins Cube3 from HGA where he held the same role; he brings with him 10 years’ worth of development experience and has both a holistic and commercial approach to projects.

Of his decision to join Cube3 Whitehouse said the “ambition and the obvious motivation of everyone in the team made it clear that this was the right move for me.”

As well as hiring Whitehouse, Cube3 has also announced the appointments of Clair Morris and Paul Rafter as communications director and technical lead respectively. Morris has worked with Cube3 for almost a year on marketing and brand development the full time appointment to the senior management team sees her take on Cube3’s comms and content, along with the delivery of client services in comms and content strategies.

Rafter was brought in as technical lead at Cube3 shortly before Whitehouse and together they will form a senior team for the digital department. Prior to joining Cube3 Rafter held the roles of head of magento at CTI and head of dev position at Custom media solutions.

Speaking of the new hires, Cube3 managing director, Karl Barker, remarked: “The new team members not only have the experience that fits our business model but also already have the attitude that fits Cube3; the straight talking, frank honesty combined with commercial intelligence, which, put simply, means we get things done.”

Leeds-based Boutique Media has appointed the former head of digital at Carat North, Elliot Jones, to spearhead the launch of the agency’s new digital media division, Boutique Digital.

The integrated communications agency, which has operated in the city since 1985 and was rebranded to Boutique Media in 2010, has appointed Jones as a partner in the business after a career that has seen him work at a number of the region’s largest media players, including Mediacom and Brilliant Media.

Specialising in digital and mobile media and strategy across search, display, PR & social, Boutique Digital will ensure a fully integrated approach to communications is offered across the Boutique client roster as well as working with pure play digital clients.

Speaking of the appointment and launch Simon Bollon, managing partner at Boutique Media, said: “Elliot joins as a partner and a shareholder in the digital division and ensures we can continue to live out the promise of a partner managing every account. Elliot joining the family is a coup for the business and he complements the passion, entrepreneurialism and knowledge associated with the agency. Elliot’s experience is exceptional and his knowledge of the digital landscape is unrivalled. This appointment will ensure we truly compete at the highest level and enables us to continue our rapid growth’.

Jones stated: “I’m very excited about the future. Applying the strategic approach developed working in the big agencies and marrying this with the flexible, hands-on, service focused approach of Boutique will add real value to client’s campaigns. Our ambition is to be recognised as the leading independent agency outside of London and the business is certainly moving in the right direction. It’s refreshing to work in an entrepreneurial agency.”

Boutique Media is a member of MiNetwork, the UK-wide network of ambitious marketing services agency owners.

Global Radio has revealed it is to appeal the Competition Commissions ruling that it must sell off radio stations in seven markets following the takeover of GMG Radio last summer.

The Competition Appeal Tribunal (CAT) has received an application from Global Radio calling for a review of the final decision which was passed last month.

In a short statement issued this morning Global Radio commented: “Global continues to engage with the Commission proactively on remedies discussions, in parallel with the case now proceeding before the CAT, and has appointed Lepe Partners as its strategic advisors on potential divestments.”

The appeal is based on a number of grounds including the Competition Commissions order to sell several stations across the UK and is likely to take anything up to six months to complete.

If the outcome of the appeal goes against Global the company is in a position to sell off the stations it needs to quickly, however, the timescale of the appeal means the deal made in June 2012 now won’t be resolved until 2014.

EasyJet Mobile’s Mobile Travel Technologies has won the Grand Prix at the inaugural Marketing on Mobile Awards (MOMA) while MediaCom has been awarded the Chairman’s prize for its driving education and awareness through mobile project for The Co-operative.

The awards, held at The Emirates Stadium in London, saw EasyJet pick up both the Grand Prix and Mobile / Tablet B2C App prize, while MediaCom also won in the Financial Services Mobile Strategy / Campaign for the Driving Education work, and the Mobile Search Award with ‘National Tyres & Autocare - right time, right place, right message’.

Brand Awareness went to Koko Digital for the Quiz App for Dorling Kindersley, OMD UK won Integrated Media Strategy / Campaign for Intel Inside: Live, while Mobile Advertising Strategy / Campaign was awarded to Unilever with TRESemme - X Factor Ad Sync.

The full list of winners can be viewed on the MOMA Awards section of The Drum website and are listed below.

Iniatives are springing up across the country in an effort to skill up the future generations of digital workers amid industry concerns of a skills gap crisis without increased investment into developing the workforce.

From the youth to the even younger, efforts are underway to make students more digitally aware, with a particular focus on coding emerging for the lower age ranges.

For digital marketers a free week long summer school course begins on 24 June in London, developed by the Institute of Direct and Digital Marketing and sponsored by Hallam Internet and Ogilvy, offering industry expertise on digital disciplines.

CEO of Hallam Internet, Susan Hallam, will teach an SEO element of the course and said it was time to combat negativity towards the creative industries.

"I'm a firm believer in the value of students and am delighted to be part of this fantastic educational opportunity," she said. "Too often these days we here negativity toward university courses which teach the arts, including marketing. But it is often the students of these courses that display the kind of smart, critical thinking you need to succeed in today's job market."

The course is a particularly good opportunity for young people interested in industry finding it more difficult to break into the industry and who might struggle to go down the university fees path.

Another UK initiative is achieving success having just celebrated its first birthday with a spin off global launch helping youngsters aged between nine and 11 learn fundamental coding skills at an early age. Code Club provides project materials and a volunteer framework to provide after school coding clubs.

The first year of the project has prompted a global launch supported by Google, CodeAcademy and Mozilla, in an effort to introduce coding as a school age language children should be learning.

Alison Cutler, pre-university CS education outreach at Google, said: "With technology increasingly defining how we perceive and interact with the workd around us, there has never been a more urgent need for talented computer scientists.

"For children everywhere to have an opportunity to become creator - and not just consumers - of tomorrow's innovations, we think it's vital to expand access to computer science education that inspires and engages children from an early age."

In May, education secretary Michael Gove said it would be "impossible" for people to consider themselves educated in years to come unless they had an understanding of technology and highlighted the importance of teaching young people coding and programming skills.

Web developer Patrick Welfringer, who will be closely involved in the launch of Code Club World in Luxembourg, said the initiative was important in tackling the issue.

"Code Club is an ideal solution to the three main issues we encounter when trying to address the code literacy problem," he explained. "By providing volunteers and a proven curriculum for after school workshops, they come to the rescue of teachers that don't have the knowledge, lack the time and have no course material.

"The world needed Code Club UK to realise that it can be done: it only takes an hour a week with the right curriculum, a teacher and a programmer to make kids code literate. Now it's up to the world to act."

The news coincided with the launch of a quirky children's book developed by three students in Stockholm, aimed at the three to eight year old age range, teaching coding basics.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum's job section

Meanwhile ,a href="http://www.thedrum.com/opinion/2013/05/07/bima-d-day-why-your-digital-ag...">BIMA D-Day is coming up, and the search is on for digital agencies to partner up with local school in an effort to education pupils on the UK's digital sector.

Real-money casino app for iPad and iPhone Roller Casino has announced a five month sponsorship deal with Sky Sports News’ ‘Through the Night’ programming.

From Monday 1 July Roller Casino will be the main sponsor of the programming with ads appearing before, after and throughout Sky Sports News bulletins between 11pm and 5am, seven days a week.

Falling under Paddy Power’s gaming portfolio, Roller offers 19 casino games including roulette, blackjack and slots. Media buyers M2M worked with Roller to broker the deal which lasts until November of this year. Ad creative is to be completed by London-based agency PPC.

“We’ve kept our eyes open and ears to the ground searching for the perfect platform to support growth and spread brand awareness and having jumped into bed with ‘Through the Night’ I’m confident we’ve found it,” commented Ian MacLeod, special projects marketing manager at Paddy Power.

MacLeod added: “We wanted to push our premium product on a premium channel and we see this as the next step in making Roller a household name. The five month deal reinforces Paddy Power’s commitment to mobile gaming and is yet another example of the unrivalled gaming experience we provide to our punters.”

“I love the chips because you get a brief that allows you to do what you want and it creates an environment where creativity can shine as it’s not restricted by budgets and by the brand,” said Fiona Maher of RPM after taking home this year’s Grand Prix at the Chip Shop Awards for her piece for Save the Children entitled 'Feed Me'.

Now in its 10th year the Chip Shop Awards celebrates ‘creativity with no limits’ and appears to be more popular than ever if the number of entries is anything to go by.

Speaking of her double award winning work - ‘Feed Me’ also took home a Chip in the Best Ad applied to an Unusual Medium – Maher commented: “I came up with it after reading an article about how much food we throw away, I didn’t think it would have a hope of winning, it was literally put together for the Chip Shop Awards, so it’s completely unique to the Chip Shops.”

Other big award winners on the night, Big Communications and the School of Communication Arts, echoed RPM’s sentiments about the Chip Shops offering a blank canvas for creative work. Speaking to The Drum on the night, two Big Communications creatives explained the fact that there are “no boundaries” when it comes to the Chip Shops is great as it allows them to have “free reign to do what you want to do”.

School of Communication Arts student Tom Fenwick-Smith who took home a Chip for Best Use of Plagiarism added: “I’d rather this than a D&AD Award; this is the doorstop of all doorstops. It’s approval for being slightly rude, and I love that.”

With the 10th anniversary Chip Shop Awards being the biggest yet and the love on the night from the creatives involved the Chip Shop Awards can only be heading for bigger and better in its next 10 years.

This year’s full list of winners can be found here, and if you’d like to take part next year then you can register now on the Chip Shop Awards site, the awards are open for entry year-round.

BARB is to measure all TV viewing across multiple devices from August – a first for the TV ratings body.

The move will see the body provide the first official measurement of the number of viewers downloading or streaming TV shows across smartphone and tablets, having appointed Kantar Media to collate the device data.

From August BARB will have a “gold standard” report into viewing to catch-up TV services including 4oD, BBC iPlayer, Demand 5, ITV Player and Sky Go.

The body will kick off field tests of a “groundbreaking app” in the coming weeks, which will result in the rollout of a system for measuring BARB panelists’ viewing on tablets and smartphones by the end of the year. This will be in addition to the computer viewing already being tracked in 700 panel homes.

BARB chief executive Justin Sampson said the move marked a “pivotal” moment with the body to track audiences using metadata tags for the first time.

“Our initial focus is on reporting the extent to which IP content is being downloaded or streamed. This is a significant step forward in our ambition to deliver cross-platform measurement of content. The next step is to invite research companies to tender for the task of integrating this data with the viewing figures that our users are already familiar with,” he said.

Brands and agencies have welcomed the move. Richard Brooke, BARB board member and senior communications and buying manager at Unilever UK and Ireland, said: “This is a positive step forward towards measurement of this tremendously complex area. We are optimistic that blending census data with more comprehensive behaviour tracking in the BARB panel is the right way forward.”

The body is due to release its first TV Player Report later this year.

Digital and direct agency Lida, part of the M&C Saatchi group, has announced that Louise Whitcombe has returned to the agency to take up the position of chief operating officer.

Whitcombe left her previous role as Lida’s deputy managing director last year to join BBH as CRM director.

Her appointment completes the 10-member board, led by chairman and chief strategy officer Matthew Heath and managing director Victoria Fox.

Heath said: “We are delighted to welcome back Louise to LIDA. Louise’s fantastic track record on strategic client service leadership, coupled with an in-depth knowledge of LIDA’s offering and ambitions will ensure she is the perfect final touch to our first executive board as the agency prepares to scale-up to service an ever-growing list of large brand accounts, and also looks at building on its UK success overseas.”

Whitcombe added: ‘I am delighted to be re-joining LIDA; it is a fabulous agency full of very talented people. I look forward to helping realise our clients ambitions and furthering the agency's growth – both here and overseas.”

Last night, the award ceremony for the first ever Marketing on Mobile Awards (MOMA) took place, with EasyJet picking up the Grand Prix.

Here we take a look at some of the photos from the night.

The full set of photos from the event, taken by Ed Waring, can be seen on The Drum’s Facebook page.