Fashion e-tailer ASOS has confirmed it is to double the number of items available as part of its current Primark trial following shopper demand in the first week of trading.

ASOS will increase the number of items on the site from 70 to approximately 140 items over the next few weeks.

Of the collaboration, which remains a trial despite its popularity, ASOS CEO Nick Robertson commented: “It’s a great product. It’s very conveniently priced and our customers like it a lot. If you join these things up, you can deduce that it’s selling quite well.”

The partnership with ASOS is the first time Primark has sold clothing online despite its popularity on the British high street for over a decade.

Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist.

Based in Microsoft’s London office, Tindsley will report to Mircosoft’s head of advertising solutions James Hayr.

Hayr commented: “Arthur brings rich experience with him, which will be key to developing the future of advertising at Microsoft…. Arthur’s appointment is a proof-point to our ongoing commitment to working with advertisers to execute beautiful and seamless campaigns across devices, without compromising the quality of their creative assets.”

As creative technologist Tindsley will work in partnership with industry agencies, as well as creative lead, Duncan Stafford, unlocking the technological potential and reach or Microsoft’s integrated product ecosystem.

Tindsley brings an in-depth understanding of new technologies to the role. His knowledge will be used to create exciting and compelling campaign for brands and consumers alike.

Of his appointment, Tindsley said: “I look forward to assisting Microsoft in shifting the bar for advertising creativity and challenging the technology available, enabling us to write the future of digital advertising.”

SSE has appointed Synergy Sponsorship as its lead agency for the management of their sponsor activity for the Glasgow 2014 Commonwealth Games, including the strategy and activation.

SSE was announced as a sponsor for the Games in July 2012.

Wendy Barbour, SSE Director of Commonwealth Games and Sponsorship, said: “We are very proud to be associated with Glasgow 2014. Having customers and employees in Scotland, England, Wales and Northern Ireland, we are really looking forward to helping make these Games come alive for them and their communities. As experts in their field, Synergy will be instrumental to helping us make this happen.”

Kellogg’s Crunchy Nut has been announced at the sponsor of The Million Pound Drop, which is set to run from tonight for six weeks.

The show, which will run on Friday and Saturday nights, will see the cereal brand promoted through a series of 10” and 15” idents – produced by creative agency Recipe – which will be aired during the opening and closing credits of the show.

The idents will see characters Dom and Dan behind the scenes at The Million Pound Drop, attempting to steal the show’s prize money but getting distracted by Crunchy Nut.

Jenny Powell, marketing manager at Kellogg’s said: “For the first time ever, Crunchy Nut is sponsoring a game show, and we are hugely excited about this. It’s a great opportunity for us to reinforce the irresistibility of Crunchy Nut and allows us to showcase our range of products at a time where viewers are highly emotionally engaged in the drama and tension of the show.”

As well as the idents, the sponsorship, which was negotiated by Carat, will see the Kellogg’s Crunchy Nut logo and ownership of all digital ad spots on The Million Pound Drop’s microsite and users directed to the brand’s Facebook page.

Maria Donaldson, associate director at Carat, said: “This partnership represents an exciting opportunity for Crunchy Nut to build a deeper, richer relationship with consumers. The Million Pound Drop embodies high-energy, challenging, spontaneous and fun moments; values that represent the personality of Crunchy Nut – it was a perfect match.”

The Post Office has appointed Surname & Surname to help promote its travel services over the summer.

The campaign will look to promote the Post Office’s travel money, insurance and Passport Check and Send service.

Gabrielle O’Gara, PR manager at Post Office, said: “We are keen for Britain to understand the benefits of the Post Office’s travel service and are tremendously excited about working with Surname & Surname on the forthcoming campaign. Having worked with some fantastic travel and lifestyle brands, the team at Surname & Surname understands us and the need to fuse traditional and digital campaigning practices.”

Surname & Surname will work to create a consumer lifestyle campaign.

Kev O’Sullivan, co-founder of Surname & Surname, said: “It is an honour to be working on such an incredibly exciting project with a true household brand. Post Office provides an excellent service and we can’t wait to share the wide variety of products it has to offer the nation.”

Littlewoods has unveiled its new face of menswear – ITV2 star and Heart FM DJ Mark Wright.

As the face of menswear Wright will style and model a capsule collection each season for Goodsouls, Littlewoods’ own-brand menswear line. The 25-piece collection will include clothing, footwear, accessories and nightwear, with his debut line going on sale today (Friday 14 June).

Wright rose to fame as one of the original stars of ITV2’s The Only Way is Essex before being named runner up on the 2011 series of I’m A Celebrity. Since then Wright has become somewhat of a fixture on ITV2 hosting Take Me Out: The Gossip, starring in his own reality show Mark Wright’s Hollywood Nights, and is currently filming a new show for the channel International Party Liaison.

“We couldn’t be more thrilled that Mark has joined the Littlewoods family. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we’re confident that his personal style and eye for fashion will translate into a collection that our customers will love,” remarked Littlewoods retail director Gary Kibble.

Wright joins fellow I’m A Celebrity alum Myleene Klass as a Littlewoods brand ambassador, of his appointment he said: “Everyone who knows me knows that I absolutely love fashion. I can’t wait to see the reaction to the clothes and to see other blokes wearing and looking great in the range.”

In this attractive and evocative 60" spot, a cheeky little boy releases a cow from the pasture in order to 'rescue' it and earn himself a yogurt-based reward from his mum. The style and look of the ad make it appear far older than it is, but when his mother's mobile phone rings, we realise this is the present day after all.

Agency: Abbott Mead Vickers BBDO
Creative: Richard Baynham / Ian Gabaldoni
TV Producer: Ally Mee
Production Co: HLA
Director: Simon Ratigan
Producer: Tim Daukes
Photography: Karl Oscarsson
Production Designer: Marco Puig
Post Production: The Mill
Grading: AMV Digi-Lab
Editing House: The Quarry
Editor: Bruce Townend / Ed Enayat
Audio: AMV Audio Suite
Sound Designer: Will Cohen

Veteran’s charity Stoll has worked with integrated brand design agency bluemarlin to launch Forces Sauces, a range of table sauces that support vulnerable and disabled ex-Servicemen and women across the UK, as well as those currently serving.

Bluemarlin was tasked with creating the new identity for the condiment brand that marches into retailers this month in two of the nation’s favourite flavours – Corporal Ketchup and Brigadier Brown. Six pence from each bottle sold will be donated to Stoll and The Royal British Legion.

Inspired by Bob Barrett who joined the Army in 1967 and was diagnosed with cancer in 2004, Forces Sauces is Barrett’s way of saying thank you to Stoll after opening its doors following his diagnosis.

In 2005, Barrett opened The Beef Kitchen, serving hot roast meat baps at Stoll’s entrance gates and in 2008 he founded Pryors Bank Café, an eatery run by Veterans. It was in 2009 Forces Sauces was born out of a virtuous circle designed to create opportunity.

Kate Gay, Forces Sauces’ brand director, commented: “Forces Sauces is founded on a personal and heroic story, and it is the spirit it captures that makes it such a unique brand. Bluemarlin championed the brand, bringing it to life and crafting its distinctive uniform. Thanks to the agency’s creativity and vision, Forces Sauces’ dreams of mainstream retail have become a reality.”

As well as working on the brand creation including 2D/3D packaging, tone of voice and commercial realisation, bluemarlin also helped identify a manufacturing partner and engaged its clients to do the work pro bono. Forces Sauces boasts an iconic, proprietary ‘soldiering’ structure with military style graphics and punchy on-pack copy. The colour scheme picked also reflects that of the British Armed Forces.

Bluemarlin CEO Andrew Eyles, added: “Forces Sauces is the kind of project that we at bluemarlin love to do: branding that brings about positive social change through creativity. The packaging encapsulates Bob Barrett’s determination and entrepreneurial grit. We hope it becomes a staple on every British table, a proud tribute to the true heroes who serve our country.”

Sally Bercow could have settled with Lord McAlpine for just £15,000 if she had not tried to pursue her libel case in court, it has emerged.

The High Court ruled last month. that a tweet from Bercow which read “Why is Lord McAlpine trending? *innocent face*” wrongly implied Lord McAlpine was connected to an abuse scandal featured in a Newsnight report and was libellous. Bercow, married to Commons speaker John Bercow, now faces damages which could total £176,000.

Lord McAlpine’s solicitor, Andrew Reid, told The Telegraph Bercow’s decision to take the case to court was “bizarre” after being offered a settlement on £15,000 by the Tory peer in January. Following the ruling, Bercow will have to cover Lord McAlpine’s legal costs.

It was reported earlier in the week that Bercow had started selling some of her furniture items to raise money.

Yahoo has patented an idea on a new system of ad charging which would encourage marketers to bid against each other to target more influential customers.

The firm suggests internet users could be given a score based on their perceived social influence, taking into account factors like Twitter followers and mentions.

The concept builds upon the current online ad system, in which marketers can make use of cookies and other features to fine tune their target audience, by harnessing the online influence of users perceived to have more authority among their peers to further their objectives.

"The level of social influence may be based upon factors such as the number of followers of the user, the number of contacts of the user, and/or the title of the user," the patent says.

"In this manner, an advertiser may be billed a higher amount for advertisements provided to users having a higher social authority score than for advertisements provided to users having a lower social authority score."

The patent was filed at the end of 2011 but has only just been published.

Co-founder and chairman of Bartle Bogle Hegarty (BBH), Nigel Bogle, has been given a knighthood for services to the advertising industry in the Queen’s birthday honours list.

This year’s list gave honours to a number of names from the creative industries, with co-founder of Abbott Mead Vickers Peter Mead being awarded a CBE, and co-founders of Barber and Osgerby, Edward Barber and Jay Osgervy, given OBEs for services to the design industry.

The Advertising Association's Rosemary Michael - the driving force behind its media business course, which counts Sir John Hegarty of BBH and Global Radio's Stephen Miron among its alumni - has been awarded an MBE.

CEO and founder of Clyde Space, Craig Clark, will receive an MBE for services to technology and innovation, while an OBE goes to Professor Janice Kirkpatrick, co-founder of Graven Images, for services to graphic design.

Sports presented Clare Balding has been awarded an OBE for services to broadcasting and journalism, and non-executive independent chairman of STV Group, Richard Findlay, has been rewarded for services to the arts and creative industries in Scotland with a CBE. Creative industries recognition in the birthday honours also comes for Creative Skillset, with a CBE going to CEO Dinah Caine. GQ editor Dylan Jones received an OBE.

Other honours in the list included a knighthood for Blackadder star Tony Robinson and a CBE for his co-star Rowan Atkinson. MBEs were awarded to singer/songwriters Adele and PJ Harvey, while comedian Rob Brydon received the same honour.

Golfer Paul Lawrie was awarded an OBE, alongside Red Bull Formula One team principal Christian Horner and novelist Jackie Collins.

Almost 1,200 people have been recognised in this year’s birthday honours list, with nearly half of them women and 72 per cent actively engaged in charitable or voluntary work.

BSkyB upped the stakes in the war with new broadcast competitor BT on Friday by offering free, unlimited broadband to anyone who signs up to its Sky Sports package.

The move follows the announcement from BT last month that its BT broadband customers would receive the new BT Sport service free.

Sky also announced a cut in price for its totally unlimited broadband package, meaning the cost of broadband for new customers could be as little as £5 per month on top of line rental.

BT appeared nonchalant about the announcement, commenting that the new service from BT was a “game changer” and claiming it would still be cheaper for customers to use BT.

However, Sky countered BT’s claims, stating that BT customers could save as much as £200 by switching to Sky.

BT Sport will launch on 1 August, just ahead of the new football season. With the service offering 38 exclusive Barclays Premier League matches as well as FA Cup football, coverage of the Scottish Premier League, international football from the Bundesliga and Serie A, the new channels will be a major challenge to the long standing dominance of Sky Sports.

In April, Sky Sports refused to air an ad for BT Sport on any of its channels, resulting in BT’s John Petter accusing the broadcaster of behaving like “a rottweiler running away from a new born puppy”.

Eyebrows have been raised after it emerged a lawyer who made a “valuable contribution” to the Leveson Inquiry allegedly began a relationship with a barrister who had represented phone hacking victims.

Lord Justice Leveson has submitted a letter to Conservative MP Rob Wilson detailing Carine Patry Hoskins role in the inquiry, revealing the married mother of two had met, prepared and interviewed witnesses, as well as reviewing their statements and conducting legal research.

Four months before the inquiry ended, Patry Hoskins when on holiday with the barrister, David Sherborne, but are not thought to be in a current relationship.

Wilson described Patry Hoskins’ role as “completely inappropriate” in light of the details provided about the work she carried out. However, Lord Justice Leveson said Patry Hoskins’ showed a “real commitment” to her work on the inquiry said defining her contribution in the context of the affair revelations would be misleading.

Patry Hoskins received a salary of £218,606 for her work between July 2011 and November 2012.

Telegraph Media Group (TMG) has partnered with Waitrose to launch a ‘media first’ campaign to promote the launch of a new gardening website from Waitrose.

Having launched yesterday, the partnership sees Waitrose sponsor the The Daily Telegraph’s Saturday Gardening section, including a front page logo and call to action, as well as a bespoke online waitrosegarden.com hub.

Peter Burns, manager of online marketing at Waitrose, said: “Our partnership with The Telegraph provides us with the perfect way to talk to our customers about our new website, waitrosegarden.com. The readers of The Telegraph Gardening section recognise and value Waitrose’s commitment to delivering top quality products and the best advice for our customers. The campaign neatly mixes editorial content with advertising and we've been particularly impressed by the impact of the sponsorship, especially as it’s a first.”

Melanie Danks, TMG, said: “This innovative campaign designed by TMG for Waitrose is yet another media first for The Telegraph. The bespoke aspect of the partnership is something that TMG prides itself on and we feel this particular campaign is a great example of creating a new, multiplatform campaign, specifically for the client, whilst serving the needs and interests of both our readers and our client’s customers.”

The Sunday People has today unveiled pictures of TV chef Nigella Lawson having her throat squeezed by husband and advertising tycoon Charles Saatchi.

It was reported that Saatchi used one hand and then both to grab his wife during a heated debate in which ‘nobody intervened’.

The pictures, which appeared on the front page of the Sunday People and are rife of the internet, has led to some people taking to Twitter to denounce Saatchi.

Those #Nigella photos make for grim Father's Day viewing. If I was Charles Saatchi's child I would be horrified.

— Denise Jackson (@MmeAudubon) June 16, 2013

@metpoliceuk will you be taking action against the #domesticabuse crime #saatchi is seen committing in the photos ? http://t.co/1mZzUNnpjS

— Loo (@sparkleyloo) June 16, 2013

So a tabloid describes Saatchi as 'grunpy' after strangling Nigella in public. Then we get a lovely run down of their dress for the day. Ugh

— Matt Donoghue (@dangerdonoghue) June 16, 2013

Almost more shocking than Saatchi attacking Nigella in a public place is that no-one intervened to stop him or check if she was ok.

— Tempest Devyne (@tempestdevyne) June 16, 2013

There is something not quite right with the Nigella Lawson and her husband Charles Saatchi chocking her story. Maybe I'm being naive

— The Green Goddess (@TheArsenalNote) June 16, 2013

UPDATED: When contacted by The Drum, M&C Saatchi would not comment on the story.

BBC chairman Lord Patten has admitted that the Jimmy Savile scandal which engulfed the BBC last autumn was ‘pretty taxing’.

Speaking at a lunch of political journalists in Westminster, Patten said: “The events of last autumn were pretty horrendous,” although he added that years at Parliament he now had thicker skin: “I’m still alive... I have bigger rings under my eyes.”

He did, however, admit that less pressure was put on him than others: with George Entwistle resigning from his role of director general of the BBC after less than two months in the midst of the scandal.

Half of all Britons are now posting photos online with a week of taking them with one in ten uploading images within seconds, leading to the death of the traditional photo album.

According to a survey commissioned by Samsung two thirds of Brits are now contented with displaying photos online rather than collating them in a photo album.

Sites such as Twitter, Facebook and Instagram are being blamed for the downfall of the traditional albums with one in five of us now taking pictures with our social media status in mind.

Selfies (arms-length self-portraits) were also found to be the most popular type of photo for 18-24 year olds.

Scotland Yard has revealed that "inquiries are in hand to establish the facts in order to assess whether an investigation is necessary" after pictures of Nigella Lawson being assaulted in public by her husband Charles Saatchi were revealed in the press yesterday.

According to a spokesperson the Police have confirmed they are aware of the issue, though no arrests have been made.

The pictures, which appeared in yesterday's Sunday People, show the advertising chief grabbing his TV-chef wife by the throat during a heated exchange at Scott's restaurant in Mayfair on Saturday.

The spokesperson confirmed that no complaint had been made about the incident though witnesses of the attack claim Lawson appeared distressed at her husband of nine years actions.

A source told the Sunday People: "Nigella was very, very upset. She had a real look of fear on her face. No man should do that to a woman."

Yesterday The Drum revealed shocked reactions to the story that appeared on Twitter when the story broke.

Will.i.am has left BBC bosses unimpressed after swearing during Saturday's live semi-final show.

According to The Sun BBC bosses have since stepped in to give the Black Eyed Peas star a 'dressing down' after he told contestant Cleo Higgins: "To have to go through the public and things on iTunes - that s*** - that stuff is really hard to swallow."

Realising his mistake Will.i.am immediately apologised for the slip up but that was not enough to appease bosses who are keen to uphold the show's family friendly reputation.

A source on the show has told the press Will.i.am has been "taken to one side and explained it can't happen again".

Marks & Spencer has named Katie Piper, the TV presenter who rebuilt her life after a vicious acid attack, as its latest brand ambassador.

Piper will now star in an ad campaign believed to be worth £500,000 with Dame Helen Mirren.

The two were spotted over the weekend at St Katerine's Dock in London shooting the campaign with legendary photographer Annie Leibovitz.