WKD has turned to high impact outdoor advertising to promote its new Green and Orange varieties.

With a little help from agency Big Communications, WKD has developed two ads that will be projected onto premium roadside digital media site The Chiswick Towers, located on the M4 between Heathrow and central London.

The ads will run this Friday and Saturday (26 and 27 July), a time most relevant to WKD's target audience – the weekend. The left/right positioning of the screens taps into the consumers natural left to right reading movement and offers an impactful double advert for the two new flavours.

Alison Gray, consumer communications manager at WKD, commented: “As a brand, we are continually looking to develop new products and invest in innovative and creative marketing support. We hope that the digital ads at ‘The Chiswick Towers’ shows our famous ‘Have you got a WKD side’ humour to our loyal drinkers.”

In addition to the ads on The Chiswick Towers WKD has also launched a targeted marketing campaign for the new colours, including trade promotions in-venue and a deal with pub chain Yate’s, supported by a promotional offer.

A Twitter recruitment drive has also been executed offering followers the chance to try the new colours as part of an exclusive competition.

Big CEO, Dylan Bogg, added: “We are confident that ‘The Chiswick Towers’ execution is both compelling and engaging, and will create brand presence and engagement for WKD.”

Digital Cinema Media, the cinema advertising specialist is to partner with games and entertainment website IGN to offer brands a cross-media platform for advertising which spans cinema, online and mobile.

Together both firms reach over 7.7m 18-35 year old males in the UK each month across cinema admissions, web, mobile and social platforms, providing a platform for integrated marketing solutions.

This will see opportunities for on-screen and in-foyer advertising across 3,000 cinema screens and mobile engagement through DCM’s cinime app.

IGN meanwhile will offer UK homepage takeovers of IGN.com alongside integrated media and content solutions and client branded hubs.

Joe Evea, commercial director at DCM, said: “Partnering with IGN allows us to offer brands a very strong proposition. There is a natural cross over with our consumers, meaning they are primed to receive a joined-up message tailored to appeal to them. Together, DCM and IGN are offering brands the chance to have prominent commercial positioning around bespoke content across cinema, online and mobile channels.”

Adam Hopkinson, UK commercial director, IGN, added: “We’re excited to be partnering with DCM to further increase IGN’s reach, bringing our respected content and editorial experts to a wider audience of film and gaming fans than ever before. We’re growing our cross-platform commercial packages, with a range of media partners and are looking forward to our first project with DCM.”

Vodafone has unveiled a new reporting suite with Radley Yeldar following the announcement of its re-focused strategy to the financial community in the autumn of 2012.

The 2013 annual report allows users to read, watch of download the report, as it aims to ‘put customers in the driver’s seat’.

Anthony Hamilton, senior investor relations manager at Vodafone, said: “This is our second year of working with Radley Yeldar and once again they have shown us that they can deliver quality, innovation and an eye for detail that enables us to deliver a truly effective and engaging annual report.”

Radley Yeldar handled both print and online for the campaign, as well as making sure that the report was accessible through smartphones and tablets.

BT Sport has picked up over half a million subscriptions following initial advertising push, it has revealed.

In releasing its first quarter financial results, the telecoms and media provider has seen a fall in revenue of one per cent, at £4,449m for its first quarter of its financial year and a reported pre-tax operating profit decline of 16 per cent at £449m.

In discussing the figures, Ian Livingston, CEO of BT said that company was making "good progress" and was pleased with the "solid" underlying pre-tax profit of £595m, an increase of five per cent.

“It is early days but we are very pleased with the strong start in BT Sport. More than half a million households have now ordered BT Sport and that’s before the channels have even launched," he added.

The pre-launch costs for the channel, including a nationwide advertising campaign, are reported as around £40m.

BT Sport is scheduled to go live on 1 August.

The Body Shop has announced the appointment of Cake to handle its social media following a competitive four-way account.

The Cake team will develop and implement an online strategy to raise awareness of the brand’s ethical proposition and products, and will report into The Body Shop’s social media manager Rowan Stanfield.

Stanfield says: “Cake’s approach to creativity in the digital space really impressed us. This, backed up by the team’s evident experience in delivering tangible results for clients through social media made it the obvious choice for us.”

The account will be led by associate board director Helen Rainford, who said: “To work with a brand with such a strong heritage and sense of integrity as The Body Shop is a great prospect for the agency. Our approach will be to ensure we deliver a strategy which not only delivers success online, but also flies through all earned media channels.”

One of Cake’s tasks will be to boost engagement amongst existing and new Facebook fans.

Channel 4 has revealed that viewers will now be able to download content from its 4oD platform onto their smartphone or tablet.

The free feature, which will be supported by ads, allows viewers to download and catch-up with Channel 4 shows from the last 30 days. Available on both iOS and Android the new feature enables viewers to watch Channel 4 shoes, anywhere and at any time without having to connect to the internet.

“This is the latest development in our Viewer Engagement strategy to reward our now over eight million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience,” said director of commercial and business development for Channel 4, Sarah Rose.

Downloadable programmes will be available for 30 days after broadcast and will be clearly marked with a download symbol. Currently only Channel 4’s commissioned programmes are available to download, with plans to add US studio content in due course. Once downloaded viewers have up to seven days to view the content before it auto expires from the service. New and existing users will be required to provide their postcode to access downloads as the service is only available within the UK.

Agency partner Manning Gottlieb has brokered a deal for the broadcaster which sees Nissan sponsoring the mobile download feature for the first six months. Under the agreement Nissan’s logo will appear on download pages, with banner-style integrated placement within the queue page and download list. Nissan will also take the first break position in pre-roll advertising on all downloaded content to promote its Juke, Qashqai, Lead and Note models.

Television remained the dominant media type in terms of advertising investment in the first quarter of 2013, holding a 59 per cent share of spend, research from Nielsen's quarterly Global AdView Pulse report has found.

The TV sector saw a 3.5 per cent growth globally, but it was internet advertising that saw the biggest increase, up by 26.3 per cent. Outdoor saw the second biggest rise, at 4.3 per cent.

All other areas: radio, newspapers, magazines and cinema was a decrease in spend, with cinema seeing the highest drop with -5.8 per cent.

Randall Beard, global head of advertiser solutions for Nielsen, said: “We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time.

“We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

O2 has dislodged Honda at the top of the Viral Video Chart with its Be More Dog advert.

The growing popularity of O2's cats behaving like dogs means Honda's inventive Hands ad slips down to third in the brand chart.

But it's not all bad news for the manufacturing giant, whose new entry the Mean Mower goes straight in at number two.

Elsewhere Gareth Bale's silky skills are transferred from the football pitch to the games console courtesy of EA Sports' FIFA 14 and the royal arrival makes his first impression on the brand chart.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

MasterCard has unveiled a new ad, calling ‘mother’ the most priceless role that the Duchess of Cambridge has.

Created by McCann London, the ad follows the ‘priceless’ style of other MasterCard ads.

This joins the ranks of ads created to celebrate the birth of Prince George.

Royal baby fans were targeted by cyber criminals in a bid to steal bank details by duping them into clicking fake links to a ‘hospital cam’ through a malicious email campaign targeting ScribbleLive subscribers.

The devices of those who followed a ‘Watch the Hospital Cam” link were infected by the Zeus Trojan, which steals bank details.

A senior security analyst at web security firm Appriver, Troy Gill, said those responsible had “piggy-backed” on the Royal birth and estimated tens of millions of emails could have been sent out. He added there was a “strong possibility” that banking and personal information would be harvested from anyone who’d fallen victim to the online virus.

Virgin Holidays Cruises will be unleashing Mojo the Musical on a number of Sky channels, including Sky1 HD, as part of a 12 month sponsorship campaign targeting families.

Brokered by Manning Gottlieb OMD in conjunction with Sky Media, the year-long deal sees Virgin Holidays idents running before and after as well as during ad breaks of popular Sky shows such as The Middle and Greatest Little Britons.

The light-hearted campaign from M&C Saatchi features a family singing and dancing about all the wonderful things on board a Virgin Holidays Cruise and aims to debunk the myths around cruises, positioning them as a fun, family-friendly holiday option.

“A lot of families plan one big holiday a year, which means it must be the ultimate time to relax, have fun – and, of course, unleash your Mojo. This delightful campaign communicates our message that a Virgin Holidays Cruise really has everything a family could possibly want,” commented Virgin Holiday marketing director Andrew Shelton.

A 20” TV ad and 12 idents will run as part of the sponsorship, the idents take the form of three mini ‘acts’ with the TV commercial acting as the grand finale. The initiative will also be shared on YouTube, with a tongue-in-cheek ‘Behind the Scenes Mockumentary’. Social media activity includes three full length songs created by M&C Saatchi for the ads which can be shared across various platforms.

Elspeth Lynn, executive creative director at M&C Saatchi Group, said: “The mini-musical will give families that have never been on a cruise before a taste of what a Virgin Holidays Cruise is all about.”

Online estate agency Self-Sale.com has turned to Manchester-based 22 Group to refresh its website.

Having worked with 22 since 2007 when they created the brand identity for Self-Sale.com the new look website aims to place more emphasis on the online agency’s valuable property advice proposition.

Steve Butt, a partner in Self-Sale.com, described the new look site as the “most eye-catching site in my market.”

Of working with Self-Sale.com, 22 Group creative director, Robin Arnold, said: “We’re always keen to work with innovative, customer focused companies like Self-Sale.com and we’re equally delighted with the end result.”

Kew Gardens has release a scented supplement created by media planning and buying agency Arena to promote its IncrEdibles festival this summer.

Four pages within the eight page supplement, which will be running in three local papers near Kew Gardens tomorrow (Friday 26 July), are scented with the smell of pineapple.

“At Kew Gardens there are experiences on offer to tantalise each one of the senses. The activities and sights at Kew this summer are far from the ordinary, and this scented supplement perfectly reflects this,” remarked Marie Ganas, marketing manager at Kew Gardens.

The festival, which aims to educate the public about edible plants, features a Tutti Frutti boat ride with Bompas & Parr, a Rose Garden Tea Party with edible plants growing on plates, and a Global Kitchen Garden – home to over 90 edible plants – and runs until 3 November.

Group business director at Arena, Chris Armond, added: “This deliciously original campaign gives readers a taste (or a sniff) of the delights in store for them at Kew this summer. By targeting local residents and families, we will encourage Kew’s next door neighbours to come and experience the incredible edibles, which are right under their noses, for themselves.”

Readers of the Fulham & Hammersmith Chronicle, Hounslow Borough Chronicle and Ealing Gazette will get a copy of the scented supplement with their paper.

YouTube was the video platform that dominated Twitter in the last month, research from Socialbakers has revealed, with brands posting almost 5,000 YouTube videos, compared to less than 1,000 Vine and Instagram videos.

Socialbakers pulled the data from 1,141 brand profiles on Twitter, looking at 5,933 tweets from 19 June to 19 July.

It was found that 4,863 YouTube videos were posted, while only 713 Vines and 357 Instagram videos were tweeted.

Of these, it was found that Vines did the best in terms of the average number of retweets at 20, while YouTube had 19 and Instagram had 7.

Instagram videos also saw the least engagement: 0.011 per cent compared to 0.021 per cent for Vine videos and 0.036 per cent for YouTube.

Integrated marketing agency Fox has appointed Paul Blandford as head of design.

Blandford will work across the agency’s client accounts in tourism, engineering, property and cause-related marketing, and brings experience from stints at Purebrand and PGK.

Fox director Nelson McConnell said: “Paul is a seriously talented creative and designer, as well as a really good bloke. It also helps that he’s been around the block a few times, with experience in a range of sectors, so he knows how to put together campaigns and design that actually works.”

Blandford said he was looking forward to working at the agency.

Phone 4u has mounted a new multi-million pound round of advertising aimed at positioning Phones 4u as the destination for smartphone upgrades.

Commencing this Friday (26 July) the multi-media #projectupgrade campaign from adam&eveDDB will feature across TV, print, outdoor and in-store and will be supported by the retailers biggest social media push to-date.

From this weekend two 40” TV spots starring Phones 4u employees ‘upgrading’ newly single people and giving them a better ‘other half’ will air. The creative aims to show that ‘breaking up’ with your current smartphone need not be painful with Phones 4u and hopes to further strengthen the retailers position as an upgrade expert, as previously highlight in the prior ‘Upgrades 4u and u and u’ campaign.

The new 40”, shot in LA and Casino Morongo by Traktor and voiced by Matt Edmondson, promote Phones 4u’s range of 4G smartphones and will initially air during peak time on E4, Channel 4, ITV2 and Sky Channels, media planning and buying was handled by the7stars.

Caspar Nelson, head of brand communications at Phones 4u, commented: “We’ve designed #projectupgrade to convey the same message [as Upgrades 4u and u and u] in a fresh and involving style.”

A dedicated #projectupgrade hub on Phones 4u’s Facebook page will engage with customers by asking the nation what they want to be upgraded as well as making some upgrade requests a reality, examples include improving a morning coffee or making an office party the biggest party of the year.

Of the social media activity, Nelson said: “Key to the success of this campaign will be our social media engagement, which is why we’re backing the activity with a £1m investment, enabling us to interact with more people than ever before by providing genuine, real-life upgrades to people’s lives across the country.”

FitFlop has appointed digital marketing agency Barracuda Digital to handle its entire online search positioning both paid and organic across the UK, US and EU territories.

Barracuda has also been tasked with working on remarketing and display campaigns for the brand, booking ads in real-time from the ad exchanges via the Barracuda Trading Desk.

Head of e-commerce for FitFlop, Lee Faetz, commented: “Online is a primary focus for pushing continued growth of the FitFlop brand. Working with the specialists at Barracuda, who are continually innovating in this field, we feel we can maximise reach and, with the ability to enter into real-time ad trading, drive ROI.”

Henry Lewington, managing director of Barracuda, added: “With FitFlop having fast become one of the UK’s favourite brands – even more so during the hottest summer in seven years - we feel our innovative team at Barracuda are a great fit to ensure their online visibility is as strong as their offline.”

Ikea has worked with digital and direct agency LIDA to create ‘Make Small Spaces Big 360°’, amplifying its wider ‘Make Small Spaces Big’ advertising campaign.

The online video, which takes visitors on a 360° tour of a small flat packed with clever design ideas, aims to inspire decorators to make the most of their small spaces.

Available exclusively to Ikea Family members before being made available to all customers via the retailer’s website, the personable guide invites viewers to nose around the flat and see for themselves how the family has made the best use of their limited living space, as well as picking up product suggestions and design tips.

Radhika Vyas, Ikea Family manager, said: “Small living spaces are becoming the norm more and more in the UK, but we believe that limited space doesn’t have to mean a compromise. We wanted to help our Ikea Family members get more of Ikea by giving them tips and inspiration, and show that by being clever about design, you can unlock the space potential in your home.

“This campaign is all about helping people see how they can make the most of their living spaces – and show how IKEA can help. ‘Make Small Spaces Big 360°’ brings this vividly to life.”

Based on the insight that British homes as 15 per cent smaller than those in other European countries, tour visitors can move about six rooms, exploring design features like tucking a fully functioning utility area into a kitchen before clicking straight through to the relevant product pages on the Ikea website.

LIDA executive creative director, Nicky Bullard, added: “This interactive 360 experience shows us Ikea’s clever storage and space-saving solutions, whilst also playing to our innate British nosiness.”

VisitBritain has unveiled a new poster campaign targeting 21 countries featuring the slogan “Welcome to Great Britain” and a picture of the Duke and Duchess of Cambridge with their new baby son, George Alexander Louis.

Potential tourists in countries including the USA, China, the United Arab Emirates, Australia, Brazil, Germany and Russia will be targeted by the posters, which add: “Many congratulations to the Duke and Duchess of Cambridge on the birth of their baby boy”.

The tourism body said a large chunk of the £4.6bn generated for the economy from the UK’s culture and heritage came from Royal attractions.

A statement said: “With the birth of the Prince of Cambridge we’re looking to highlight Britain globally as the ideal family destination, with plenty to do whatever your generation!”

The posters follow an ad VisitBritain released just after the baby was born.

Feeding your little cat could help save the life of a big cat because the people who made Whiskas are joining forces with the WWF to help protect some of the most endangered animals on the planet - tigers. As in the previous ad, a cute connection is drawn between the domestic cat and its feral cousin.

Agency: Abbott Mead Vickers BBDO
Audio: Grand Central
Sound Designer: Munzie Thind