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Shelter warns of closure of bank of mum and dad

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Shelter warns of closure of bank of mum and dad

Shelter has unveiled a new ad campaign, created with Leagas Delaney, to highlight the shortage of affordable housing.

The campaign shows the bank of mum and dad closing, as it cannot support paying rents and deposits to allow children to move out.

However, the ad does suggest that ‘spag bol and puddings that tend to involve custard’ are still available at the bank.

This is just the first stage in the Shelter campaign, with another wave of activity set to launch shortly.

The campaign drives traffic through to the Shelter website.

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Archbishop of Canterbury's war on Wonga takes an early blow as Church of England revealed as investor in company

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Archbishop of Canterbury's war on Wonga takes an early blow as Church of England revealed as investor in company

That Archbishop of Canterbury, having declared war on Wonga by stating that he would like to compete the company “out of business” will be deflated this morning after it transpired that the Church holds a £1m investment in he payday loan specialist.

Reverand Justin Welby made the statement earlier, while clearly “unaware” that the Church of England’s £5bn pension fund was invested within one of Wonga’s biggest investors, the US venture capitalist Accel Partners.

The Guardian reports that the Palace has responded to the revelation over the "serious inconsistency" as the Church holds a policy of not investing in payday lenders.

"We will be asking the Assets Committee of the Church Commissioners to investigate how this has occurred and to review the holding in this pooled investment vehicle,” a spokesperson for the Church explained.

"We will also be requesting the Church Commissions to investigate whether there are any other inconsistencies as normally all investment policies are reviewed by the Ethical Investment Advisory Group."

Meanwhile, according to Sky News, Wonga has planned to release a reactionary adverting response to Welby’s comments, in which it will set out “ten commitments”

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Butlers promote Euromillions guarantee to make 100 millionaires today

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Butlers promote Euromillions guarantee to make 100 millionaires today

Euromillions has been showing potential lottery winners the lives they could lead with butlers travelling the country this week, carrying out domestic chores to promote its Millionaire Raffle.

The campaign, handled by Glasgow PR agency 3X1, has seen butlers travel from London to Liverpool and Glasgow this week, appearing along high streets and even at newspaper offices in order to promote the Euromillions guarantee to create 100 millionaires through today’s draw.

The activity has been supported through Twitter using the #spotabutler hashtag tweeting out the latest work undertaken by the butlers.

The jackpot for tonight’s Euromillions draw is estimated to be £13m.

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eBay rolls out The Feed to UK as it personalises its homepage

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eBay rolls out The Feed to UK as it personalises its homepage

Online auction site eBay has rolled out The Feed in the UK, allowing users to curate what appears on their screen and personalise their buying experience through the homepage.

The roll out of The Feed follows the release of the service in the US last year, offering personalised recommendations of inventory available through the platform directly to their homepage compiled through past purchases and searches.

Alexander von Schirmeister, chief marketing officer for eBay Europe, commented: "The future of commerce is personal, it's tailored. Today's shopper wants speed, convenience, choice... but above all greater control than ever before. Imagine a storefront where the customer continuously controls what merchandise is featured. The Feed makes this a reality.

The Feed navigates eBay's huge selection of items and inspires shoppers with a regularly updated selection of products, offering them their very own personalised shopping experience. When they see something they like, they can bid or buy immediately, and they can constantly continue fine-tuning their feed to become more customised and personal. The Feed makes inspiration instantly shoppable."

In January, eBay’s head of advertising Phuong Nguyen spoke to The Drum about the importance of personalisation to the platform, which included The Feed within that.

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Lindsey Russell named as Blue Peter’s 36th presenter

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Lindsey Russell named as Blue Peter’s 36th presenter

The world’s longest running children’s TV show, Blue Peter, has been revealed following a poll of viewers of the CBBC channel.

Lindsey Russell, 22, from Oxford saw off 10 challengers to secure the job following a five week programme of on air challenges broadcast as part of Blue Peter – You Decide!

This included a number of testing assignments such as presenting to camera whilst painting the Blackpool Tower, interviewing girl band Stooshe whilst attempting to learn a dance routine and trying their hand at fashioning something useful out of a washing up bottle.

Russell, who commences her new role in September, said: “This whole experience has been incredible and overwhelming – it’s just ridiculously amazing. I’ve been so determined throughout and I’m literally living my dream. It’s been hard to take it all in.”

An expert panel comprising Eamonn Holmes, Myleene Klass and Friday Download’s Cel Spellman reduced the hopefuls down to three, including Ben Hunte and Freddie Ingleby, who were put forward for an online iVote.

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OK! Magazine apologises for Kate ‘weight loss’ cover

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OK! Magazine apologises for Kate ‘weight loss’ cover

OK! Magazine has publicly apologised for a controversial cover depicting the Duchess of Cambridge which implied that the princess needed to lose weight, just days after giving birth.

Headlined ‘Kate’s post-baby weight loss regime’ the piece elicited an instant negative reaction on Twitter as readers queued up to denounce the cover.

This has led to call for a boycott of the title, led by TV presenter Katy Hill, as angry mums vow to leave OK! Languishing on the shelves from here on in.

In the wake of this a spokeswoman for Northern & Shell, the magazine’s publisher, said: “Kate is one of the great beauties of our age and OK! readers love her.

"Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world.We would not dream of being critical of her appearance.

"If that was misunderstood because of our cover it was not intended."

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Internet Explorer UK unveils social campaign with Jam featuring mad scientist Eddie

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Internet Explorer UK unveils social campaign with Jam featuring mad scientist Eddie

Internet Explorer (IE) UK has unveiled a new campaign, created by Jam, which shows oddball inventor Eddie show off a range of new inventions.

In the campaign, which includes two mockumentary web videos, Eddie unveils a series of strange inventions to help non-IE users to enjoy a better browsing experience, including the Finger Activated Ring Touch Device (FARTD) which demonstrates Internet Explorer’s “perfect for touch” proposition to non-Internet Explorer users.

The campaign also includes responsive videos, Instagram photos and IE UK Facebook updates on a re-skinned Facebook page.

Wayne Deakin was the executive creative director for the project, while Joel Lim was associate creative director and also copywriter for the campaign.

Archer’s Mark was the production company involved.

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British Film Institute unveils tender for digital partners

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British Film Institute unveils tender for digital partners

The British Film Institute has unveiled a tender for web service design, looking for partners who can handle platform build, community moderation and content delivery.

Valued at between £100,000 and £500,000, the contract includes three lots: Lot 1 - community venues platform; Lot 2 - community moderation and outreach; and Lot 3 - content creation and delivery for use by community.

The deadline for the tender is Wednesday 14 August, with the contract to be awarded on the basis of the most economically advantageous tender.

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World’s first Twitter themed hotel opens in Mallorca

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World’s first Twitter themed hotel opens in Mallorca

It may be the place to be online but Twitter addicts have had nowhere to call their own offline… until now that is.

What is being touted as the world’s first Twitter themed hotel has opened its doors to guests in Mallorca, offering tweeters a true ‘Twitter experience hotel’ where residents can tweet, hashtag and Vine to their hearts content.

The Sol Wave House boasts its own Twitter Concierges who welcome guests with a hashtag and, of course, ubiquitous wi-fi throughout the building so those arriving can log in as the check in.

These include #SocialWave to draw attention to the hotel pool #TwitterPartySuites, a series of champagne filled cabanas and even a weekly #TwitterPoolParty.

Commenting on these facilities the Twitter hotels general manager said: “Our main client profile, young and social, is always looking for new experiences and emotions shared with a growing virtual community; With #SocialWave we wanted to meet this aspiration, which binds to the quality and striking design of our product and the outstanding beauty of the environment. “

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Mentos creates personal news videos for Facebook users

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Mentos creates personal news videos for Facebook users

Mentos has launched a “Fresh News” Facebook app which allows users to create bespoke personalised video news reports based on their Facebook activity.

In line the brand’s new strapline ‘Stay Fresh’, the Fresh News platform was created by BBH London. It works by pulling together users’ Facebook data and encourages them to share their videos with friends on all social channels.

Creative director at BBH, Pablo Marques, said: “We wrote and filmed hundreds of possible jokes, but of course the funniest Fresh News reports are the ones about yourself or your friends!”

International marketing director at Perfetti Van Melle – Mentos’ owner – Corrado Bianchi, added: “We know we’re in a cluttered category as a brand and even busier social space with this youth audience so we need really distinctive communications.”

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BBC News Online reports record 19.4m unique visitors on day of royal birth

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BBC News Online reports record 19.4m unique visitors on day of royal birth

The BBC has had double cause to celebrate the royal birth, after the event was credited with netting the broadcaster its single biggest day of web traffic ever, with 19.4m unique browsers logging in to follow developments on Monday.

This figure smashed a previous record high set at the peak of the English riots on 9 August 2011 when 18.2m logged in to track the mayhem.

The new peak occurred between 8 and 9pm when news of the baby’s birth finally came through.

It also dwarfs the tally of the UK’s second biggest news site, Mail Online, which managed just 8.2m unique browsers a day on average in June and 10.9m on Monday, according to estimates quoted by the guardian.

The Beeb’s stratospheric tally was boosted in no small part by the growing clout of mobile devices, which accounted for just under half the day’s figure of views.

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ITV makes fourth production company acquisition in eight months with Shaun of the Dead maker Big Talk Productions

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Acquisition: ITV adds to its recent spree

ITV has acquired the full 100 per cent stake in Big Talk Productions, which produces Friday Night Dinner, Him & Her and Rev, in its fourth production company acquisition in eight months.

The broadcaster is expected to pay around £12.5m up front on the deal and will make further payments on the delivery of “significant profit growth” over the next five years.

Last month, ITV announced it had bought a 65 per cent stake in US production company Thinkfactory Media for $30m (£19m), adding to investments in two other American companies, High Noon Entertainment and Gurney.

Big Talk Productions has also produced films such as Shaun of the Dead, Hot Fuzz and The World’s End.

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easyJet unveils new designer cabin crew uniforms

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easyJet unveils new designer cabin crew uniforms

Low cost airline easyJet has introduced a new cabin crew uniform designed by Jeff Banks CBE & Incorporatewear Ltd to give the budget carrier a more modern demeanour.

Banks was commissioned to create a uniform which reflected the easyJet orange brand with a contemporary twist on classic styles delivering a collection of sharp tailoring to suit all shapes, sizes and ages.

This saw creation of six new pieces for 4,000 staff including two dresses complimented by a new longer scarf, leather belt and leather handbag for ladies and a waistcoat and tie for men, the first such overhaul to be undertaken by the firm since 2007.

Angela Mullen, easyJet’s cabin crew service & standards manager said: "We are absolutely thrilled with the new easyJet cabin crew uniform. Our crew are the face of the airline and it’s essential that they look and feel professional, presentable and confident in their uniforms every time they wear them. The new additions are stylish yet practical enabling them to go about their duties comfortably and I’m sure they’ll be worn with pride. Jeff Banks and the team at ICW Incorporatewear have done a great job!"

Jeff Banks, ICW’s consultant designer said: "Incorporatewear and I are absolutely delighted to have had the opportunity to work on developing easyJet’s new uniform. It looks absolutely fantastic and is a credit to the easyJet brand and reflects the importance the company gives to the appearance, well-being and comfort of its cabin crew."

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NOW TV to release internet connected box for TV sets for under £10

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NOW TV to release internet connected box for TV sets for under £10

NOW TV, the BskyB owned online platform has announced that it will release an internet connected box for under £10.

The service will from today (26 July) roll out nowtv.com, a wireless connected device that links up the internet to the TV sets, offering access to on-demand content through BBC iPlayer, Sky News and Sky Sports and Sky Movies, as well as content through Spotify and Facebook.

Gidon Katz, director of NOW TV, said: “Millions of people are switching on to the convenience and flexibility of on demand TV, choosing when and how they want to watch. Now there’s an easy and extremely affordable way to make every TV a ‘smart TV’. For under a tenner, the NOW TV Box offers the best terrestrial catch-up, plus pay-as-you-go access to must-see sport and the option to enjoy latest blockbuster movies on demand - all on the big screen. It’s also easy for anyone to use – simply plug in to your TV, connect to your WiFi and you’re away.”

NOW TV is also available through iPhone, iPad, PC, YouView, Roku, Xbox, PS3 and Android devices.

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BSkyB reports 9% profit increase as it outlines plans to expand connected box roll out and content delivery increase

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BSkyB reports 9% profit increase as it outlines plans to expand connected box roll out and content delivery increase

BskyB has reported an operating profit increase of nine per cent during the last year, reaching £1.33m, and a paid-for subscriptions for products increase of 3.3m.

The satellite broadcaster saw paid-for subscriptions rise to 31.6 million over the last year, leading to an increase in revenue of seven per cent to £7.235m.

In releasing its figures the company also revealed plans to increase its product delivery channels, claiming that over a quarter of its TV customers, 2.7 million people, had connected Sky+HD boxes to broadband, while its mobile video service Sky Go saw a 19 per cent growth in quarterly users, reaching 3.3 million. The new Sky Go Extra service, asking Sky Go customers to pay £5 for more content, had also been taken up by 166,000 people, it added.

The strategy will see BSkyB roll-out connected boxes across its customer base and release a NOW TV internet connected device for TVs for under £10. Ten new channels will be added to Sky Go next year and more than 20 new channels will be added to its Catch Up TV service, increasing the number of hours available by around half.

Jeremy Darroch, CEO of BskyB, described the growth as “very good” as he highlighted the delivery of over a million product additions.

“In our television business, there has been an excellent response from customers to our new services,” he said. “We’ve seen an explosion in on-demand and mobile viewing as more people connect their Sky boxes to broadband and watch TV on laptops and mobile devices with Sky Go. Sky Go Extra, our new subscription service, has already attracted more than 150,000 customers in just five months. “

He went on to say that the company expected the consumer environment to remain “challenging” over the year ahead, but that it planned to extend its offering across on-screen, in-home communications and front-line service delivery. New service growth would also be accelerated as well.

The company also revealed that its Sky Store video rentals had experienced growth of 200 per cent, while there had been a five-fold increase in on-demand downloads on this time last year.

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Record number of entries for this year's IPA Media Owner Awards

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Record number of entries for this year's IPA Media Owner Awards

The IPA has received a record number of entries for this year’s HomeMedia Owner Awards, with 107 entries set to be reviewed by a judging panel led by Agenda21 group chairman and managing partner Pete Robins.

The awards, media sponsored by The Drum and now in their third year, aim to showcase the best practice by online media owners and improve digital standards within the sector, will also see the introduction of new categories such as ‘Innovative Technology’ and ‘Rising Star’ awards.

The judging of the awards will be undertaken by members of the IPA Digital Media Group in September, with the winners announced at a ceremony in mid-November.

“After the success of last year, I’m delighted to yet again be involved with the awards. The significant increase in submissions highlights their growing importance and shows that the MOA is going from strength to strength. I’m looking forward to judging the entries and especially the awards night,” commented Robins.

Winner will be announced on 19 November, with further information available on the IPA Media Owner Awards website.

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42 per cent of children falsely claim they are over 18 on social media sites

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42 per cent of children falsely claim they are over 18 on social media sites

Children aged between 11 and 15 who use social media sites mainly do so using a false age, research from the ASA has found, with 42 per cent pretending to be over 18.

The ASA found that advertisers are acting in good faith by taking account of the registered age of social media account holders when delivering their ads; although the fact that some provided fake ages meant that they were presented with ads for age-sensitive products for gambling, alcohol, slimming aids and overtly sexual dating services.

It was found that of the children interviewed, nine participants were aged below the permitted age of registration on at least one social media site.

ASA chief executive Guy Parker said: “On the face of it, our survey suggests that advertisers are sticking to the rules but children aren’t. But before we all lay the blame with parents and guardians, we need to be honest: if advertisers and social media companies know that children say they’re older than they are, don’t they have a crucial part to play too?

“We’ll be talking to them about self-declared age-gating and considering whether we need to take a tougher line. But we all need to be part of this conversation about how best to set the boundaries within which our children explore the world around them.”

The study saw children using social media platforms: half on tablets, half on laptops. The children accessed five sites: Facebook, Twitter, Spotify, Stardoll and YouTube; with over 80 per cent accessing Facebook.

It was found that 90 per cent of the ads viewed came from Facebook, with 98.4 per cent of all the ads complying with the CAP code.

UPDATED: A Facebook spokesperson said: "The ASA's report recognises that when advertisers use a service like Facebook they can be confident that their adverts are reaching the type of people they want to. It's particularly useful for brands who have products which are age-restricted. But when children lie about their age, that value and intention can be undermined. It's important for parents, schools, safety organisations – like Childnet and FOSI – and platforms like ours to encourage children not to do this. Simply put they will have a better experience if they don't lie. Technology can help to spot children who do, but there's no substitute for action by people who know the child in the real world. The ASA have highlighted an important issue and we are committed to continue to work with them, our clients and others to address this."

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GB Taekwondo appoints Rule 5 for inaugural Taekwondo Grand Prix

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Olympic Gold winner Jade Jones will compete at the event

GB Taekwondo has selected Rule 5 to handle a PR and marketing brief promoting a new international competition – the Taekwondo Grand Prix.

Taking place at Manchester Central in December (Friday 13-Sunday 15), the event is part of the UK Sport Gold Event series and has backing from UK Sport and Manchester City Council. The Taekwondo Grand Prix aims to build on interest in the sport generated at the 2013 Olympics, with the best Taekwondo athletes including British Gold Medallist Jade Jones competing.

“Rule 5 presented a creative proposal that demonstrated strong knowledge and experience in sports event marketing and communications. We were impressed with the team’s enthusiasm and expertise. We look forward to working with them to establish this as a world-class event,” said Steve Flynn, operations director at GB Taekwondo.

Managing partner at Rule 5, Rob Brown added: “We’re really thrilled to be working on such a high profile event with GB Taekwondo. Manchester is emerging as a really important centre global for a number of sports and we’re excited to be involved with that.”

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Virgin Media launches hyper-local broadband campaign with JCDecaux

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The ads feature the street name they are located in

Virgin Media has worked with JCDecaux to launch a tactical outdoor advertising campaign personalised with the street name where the ad is posted.

London’s Tottenham Court Road, Manchester’s Piccadilly Gardens and Birmingham New Street are among the 1,700 street names featured as part of the superfast broadband campaign.

Planned and booked by Fifty6 and Talon Outdoor, the initiative uses JCDecaux’s new Print IQ technology to alert customers to Virgin Media’s broadband installation services available in the local area.

Head of advertising and online at Virgin Media, Ellie Tory, commented: “The overall campaign takes a humorous look at the strength of Virgin Media’s fibre optic services and the Print IQ goes a step further in creating a deeper engagement with consumers around the ease of switching providers.”

Samantha Bird, director of production and creative services at JCDecaux, remarked that the technology enables brands to “deliver personalised campaigns, with site-specific copy engaging consumers with relevant, local messaging” adding “this campaign demonstrates the flexibility of outdoor advertising to reach consumers with tailored creative on a nationwide scale.”

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Stuart Hall's 15 month sentence doubled after appeal that it was 'unduly lenient'

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Stuart Hall's 15 month sentence doubled after appeal that it was 'unduly lenient'

Stuart Hall, the disgraced BBC broadcaster, has had his sentence doubled to 30 months having admitted to 14 offences against young girls over a period of 20 years.

The former It’s a Knock Out host was originally sentenced to serve 15 months in prison, a sentence that provoked an outcry for being unduly lenient, having admitted to sexually attacking girls between the ages of nine to 17 between 1967 to 1985.

Deputy Labour leader Harriet Harman was among those to call for a review of the original sentence, which was heard by three of the UK’s most senior judges, who agreed to double the 83’s year old’s sentence that was originally passed earlier this year after his admission in May.

Hall was not in court, but listened to the appeal through a video link.

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