Giorgio Armani Eyewear has unveiled the second phase of its Frames of Life campaign teaming up with social video platform VideofyMe to develop its own #FRAMESOFYOU colour filter, recreating the colours and atmospheres of the Frames of Life campaign.

Through VideofyMe, users are invited to capture their own images using the filter, and then submit their short videos of themselves or their friends wearing their favourite sunglasses. The best submissions will then feature on the dedicated Frames of Life microsite as well as on Armani’s social media channels.

“We are really proud to be collaborating with a brand as globally renowned as Giorgio Armani, and believe that the creative tools offered by VideofyMe will result in some really beautiful videos for the #FRAMESOFYOU initiative. The content produced by our users is continually innovative and original, and we are excited to see submissions taking advantage of the new Armani filter,” commented VideofyMe founder, Robert Mellberg.

The NUJ has announced that journalists at the Glasgow-based newspaper The Herald are set to strike, following plans for the Newsquest-owned organisation to cut 20 jobs.

The Glasgow Herald NUJ chapel ballot for action closed on Thursday 25 July with 86 per cent of members voting for strike action and 96 per cent of members voting for action short of a strike.

Paul Holleran, NUJ organiser in Scotland, said: “The ballot result shows the strength of feeling amongst our members. It is a clear sign that management should re-open talks with the union and resolve the dispute. Strike action is always a last resort but the chapel vote for action shows members want to try and stop Newsquest’s ruinous plans. Gannett has a total revenue of £848m yet they want to make compulsory redundancies on what are nearly statutory terms.”

It has been suggested that eight positions are set to be lost through voluntary redundancy.

Michelle Stanistreet, NUJ general secretary, said: "Scotland's leading newspapers have faced years of cuts thanks to Newsquest. They have inflicted widespread damage in our industry and they have harmed newspaper titles and quality journalism. The ballot result reflects the unity of the chapel and their resolve to stand up for journalism in Scotland. Newsquest should listen to the concerns of its staff and stop treating our members with contempt.”

The date of the strike has not yet been agreed.

Freeview will be inviting shoppers to experience the Great British Tea Party this summer with its new roadshow campaign, which aims to promote the value of the service.

Freeview will look to celebrate the British summer in its roadshow, which has been conceived, designed and executed by Gekko, and is set to feature a green astro-turf area complete with deck chairs, picket fencing and a pop-up marquee serving refreshments.

Daniel Todaro, managing director of Gekko, said: “With the ‘empty’ summer of 2013 upon us, without Jubilee celebrations or Olympics Games to capture the excitement of the nation, we were keen to create a piece of experiential activity that really brought to life the best of British and what better way to celebrate the heat wave than with a proper British summer fete? We’re always delighted to work alongside Freeview and create something that will really surprise and delight consumers.”

There will also be Freeview ambassadors on hand to explain Freeview, as well as giving shoppers the chance to take part in a special prize draw to win a six month subscription to Netflix.

James Chambers, retail marketing manager for Freeview, added: “We are really looking forward to getting this show on the road this summer. With over 95 per cent of the most-watched TV programmes available subscription-free, we will be letting people know that they could be making considerable savings in the long-run by choosing an alternative to pay-TV. Value has always been really important to us and we have worked with Gekko to create a roadshow that excites, educates and engages the British public.”

The roadshow, which is set to take place throughout August, will be coupled with above the line activity.

Ahead of the tenth series of The X Factor, the ITV show has released the ‘ultimate X Factor mash-up’, an online video that will form a 60” TV advert in the run-up to the new series.

The online video mixes together hits from previous X Factor contestants who have gone on to find fame including One Direction, Olly Murs and Leona Lewis.

During the X Factor’s tenure the show has produced 57 UK chart hits, 33 of which reached number one.

Despite being previous X Factor winners less successful artists Steve Brookstein, Matt Cardle and Leon Jackson have all been left off the anniversary mash-up and subsequent TV ad campaign.

The show is set to return with its 10th series late summer, crowning a new winner around Christmas.

Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models.

The campaign, which runs for 24 hours from today (Friday 26 July), forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a click or drag motion to reveal immersive video content and an image gallery for each car.

Wayne Baxter from Havas Media explained the decision to use the new format, commenting that ‘Storyboard’ “fit strongly with Kia’s proposition” and could “drive reach of our Q3 CARS customer-advocacy message as well as show off our stunning range of vehicles”.

Head of advertising solutions at Microsoft Advertising, James Hayr, added: “Kia was keen to reach as large an audience as possible – targeting a very broad demographic of 25 to 50 year olds – so an MSN homepage takeover was the perfect solution.

“By designing the format in a way that consumers purposefully engage with it, we ensure that they actually want to explore the advert, rather than simply bombarding them with content….we’re committed to putting consumers first, connecting them with brands in a relevant, valuable way.”

MORE TH>N, the direct financial services arm of RSA, has today announced the appointment of SEOptimise to optimise natural search and increase the online visibility of the business.

Appointed following a competitive pitch, SEOptimise will cover products such as car, home and pet insurance for the brand.

Dominic Grounsell, MORE TH>N marketing director, said: “In today’s competitive and evolving environment, it’s important to ensure that you’re successfully optimising your brand across all online channels and SEO is an important part of our channel mix. The team at SEOptimise are very passionate and extremely experienced and I’m confident that we can work together to deliver a fantastic SEO strategy.”

Stuart Tofts, managing director of SEOptimise, added: “We are very pleased to be working with such a great brand, and we look forward to much shared success over the coming months. As specialists in natural search we know we can add real value for the MORE TH>N team and its existing agency roster.”

Channel 4 is set to launch a series of live, interactive sponsorship idents for Fosters tonight around comedy game show 8 out of 10 Cats Does Countdown.

The longer, bespoke idents will feature Foster’s campaign stars Brad and Dan sitting in front of a TV which shows a Fosters-styled anagram. The Channel 4 announcer will invite viewers to to give the letters “the old switcheroo” and will then point them to tweet the answer using the hashtag #goodcall when they have worked it out.

At the end of the break the broadcaster’s announcer will reveal whether viewers ‘made the good call’ by answering correctly as well as naming one lucky winner’s Twitter handle live on air.

Rom Ramsey, partnership lead for Channel 4, said: “This is a great first for Fosters and C4 harnessing the great social buzz around our programming with Fosters fuelling the conversation in the own inimitable style."

The deal was brokered by Stella Onuorah, partnerships manager for Channel 4 and Matt Waller, sponsorship and content associate director for Starcom MediaVest, whilst PPC are responsible for the creative with consultation from AdamandEve.

The BBC and Digital Radio UK have unveiled their latest D Love campaign to promote digital radio.

Created by RKCR/Y&R, the BBC trail ‘Share the Love’ features D Love with his miniature pony encouraging the nation to share digital radio with someone they love this summer.

The ad takes inspiration from the royal gun salute which marked the birth of Prince George of Cambridge this week and features listeners firing digital radios out of cannons to new recruits, one being former England cricket captain and radio commentator Michael Vaughn.

To support the new trail, a larger integrated campaign starring D Love is set to run on radio stations and social media, the former being aired across the BBC radio network and commercial radio stations. Commercial radio presenters will also be encouraging listeners to share their love for digital radio throughout August, with on-air promotions offering listeners the chance to nominate a friend to win a digital radio.

“In the lead-up to a government decision on radio switchover later this year we’re excited to see D Love, digital radio’s biggest advocate, returning for this latest campaign. During this amazing summer of music and sport D Love is encouraging the nation to get out there and share digital radio with someone they know who will love the listening experience just as much as they do,” said Jane Ostler, communications director at Digital Radio UK.

RKCR/Y&R’s Algy Sharman and Al Brown created the trail which was CD’d by Ted Heath and Paul Angus and directed by Peter Martin from the Sweet Shop with Red Bee Media handling production.

The Church of England has been urged to sell its shares in Google in a bid to see it take more responsibility in fighting child pornography.

In the same week that it was revealed that the Church also invested in the payday loan company Wonga, Conservative MP Claire Perry has urged it and other investors to show social responsibility and withdraw their money from the search giant.

The Church has invested £5.7m through its pension fund in Google, as well as other internet search providers, The Telegraph reports.

Perry, who is also an advisor for David Cameron on childhood, said: “The Prime Minister was saying Google have a responsibility, they are effectively helping people for which there can be no case made.”

In reference to the Church she added: “They have a role to play, they have questions to ask themselves. They are moral leaders. If they are going to opine on things then putting your money where your mouth is is an incredibly powerful tool."

On Monday, David Cameron revealed his plans for internet providers to ask customers to opt-in to be able to access pornographic websites and outlawed online images depicting rape. Search engine terms helping people find images of child pornography are also to be banned.

Earlier this week, after the Archbishop of Canterbury, Reverand Justin Welby said that the Church would aim to put Wonga out of business, it was revealed that it held a £1m investment in the company through one of the loan company’s ’s biggest investors, the US venture capitalist Accel Partners.

Visually, this cuts through other car advertising like a hot knife through butter, using souped-up symbols of suburbia to drive home the idea that this ride is a lot more powerful than it used to be.

The slack-jawed admiration yielded from the people involved aren't necessarily the type you want to impress... and just because they recognise the car is more macho than any of their steroidal power-hoses, prams and ice cream vans, it's not exactly a siren call to go out and purchase a new Octavia.

Is this a slightly under-confident acknowledgement that the brand still isn't seen as a serious proposition by a lot of punters?

That's not necessarily a problem... as long as the the audience they're aiming at 'gets it' the same way an earlier generation 'got' VW.

Agency: Fallon
Creative Director: Santiago Lucero
Creative: Sam McCluskey / Becca Pottinger
TV Producer: Tracy Stokes
Production Co: Caviar
Director: Keith Schofield
Producer: Petra Ondrekjova
Photography: Damian Acevedo
Production Designer: Henry Boraros
Post Production: UPP (Prague)
Editing House: Marshall Street Editors
Editor: Tim Thornton-Allan
Audio: Sound Square (Prague)

One of the campaigners behind moves for a woman to feature on British bank notes is galvanising Twitter after receiving violent rape threats following the success of the bank note campaign.

Caroline Criado-Perez has involved police after being victimised on the social networking site since Thursday and is calling on Twitter to take more action against such posters.

Thousands have now signed a petition calling on Twitter to install a “report abuse” button on tweets and head of business at Twitter UK, Tony Wang, tweeted that the service was testing a report abuse function.

Criado-Perez is the founder of the Week Woman blog and was part of the campaign to have a British woman on Bank of England notes. Over 35,000 signed a petition and the bank announced on Wednesday that Jane Austen would become the next historical figure on bank notes.

However, following the news she began receiving a barrage of abuse on Twitter and decided to take action.

Writing in the New Statesman, Criado-Perez said: “There are those who tell me that I shouldn’t feed the trolls. Ignore them, they’ll get bored and go away. They’re just looking for attention.

“Except these ones are different. They’re not looking for attention. They are purely and simply looking to shut me, and any other woman who dares use her voice in public, “the fuck up”. And we shouldn’t give them what they want.

“Let’s remember this,” she added. “Let’s start feeding the trolls. Let’s start shouting back, and show them that we’re not going away, that we won’t be defeated. Let’s take them on. And let’s win.”

The campaigner said she had been “overwhelmed” by messages of support. High profile tweeters such as Caitlin Moran and Owen Jones have backed her.

Hey @brucedaisley, saw how we took on the BankofEngland &won? Don't think we can't beat twitter too. Sort out how abuse is dealt with. Stat.— CarolineCriado-Perez (@CCriadoPerez) July 26, 2013

NOT GOOD ENOUGH @marketingmog @(me) Reply frm Twitter UK Director “@brucedaisley:Matters of illegality should always be taken to the police"— CarolineCriado-Perez (@CCriadoPerez) July 26, 2013

Police officer who visited me was v supportive; since then tho, a shambles & without media pressure I'm not convinced anything @LeStewpot— CarolineCriado-Perez (@CCriadoPerez) July 28, 2013

I've decided to start screen-capping nice tweets as well as abusive tweets. #projectstaysane. Thank you all so much for amazing support— CarolineCriado-Perez (@CCriadoPerez) July 28, 2013

Who knows if a Report Abuse button IS the answer. But the QUESTION is, "What is Twitter going to do about sexist, racism, homophobic abuse"?— Caitlin Moran (@caitlinmoran) July 27, 2013

After @CCriadoPerez has been targeted with rape and death threats, think as many men need to express our solidarity. I stand by you Caroline— Owen Jones (@OwenJones84) July 27, 2013

We encourage users to report an account for violation of the Twitter rules by using one of our report form: https://t.co/mTEKNxddYz— Tony Wang (@TonyW) July 27, 2013

Also, we're testing ways to simplify reporting, e.g. within a Tweet by using the "Report Tweet" button in our iPhone app and on mobile web.— Tony Wang (@TonyW) July 27, 2013

Forty per cent of social media users have bought a product after favouriting or sharing it on Facebook, Twitter or Pinterest, according to a study by Vision Critical.

Facebook was found to drive most users to purchase while the data showed, somewhat surprisingly, that customers were as likely to make the purchase in-store as online.

Vice-president of social media at Vision Critical told Forbes: “One of the more surprising findings in this whole research for me was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.

“And just that recognition that you are not getting the whole story on social from tracking social to e-commerce conversions is a huge finding.

“If you are estimating the ROI on social by looking at social to web, you are missing roughly half your social-inspired purchasing.”

Almost 6,000 social media users contributed to the research.

Whisky brand Johnnie Walker has unveiled an ad tracking the movements of race car driver Jenson Button around the world throughout the course of a season.

In partnership with the Vodafone McLaren Mercedes F1 team, the film features cameo appearances by team principal, Martin Whitmarsh and responsible drinking ambassador Mika Häkkinen.

The film charts Button’s travels throughout Monaco, Shanghai, Jerez and the McLaren Technology Centre in the UK against a backdrop of helicopters, fitness training rooms, hotels, garages and parties.

Global brand director at Johnnie Walker, Gavin Pike, said: “Johnnie Walker continues to produce fresh Step Inside The Circuit content, which our consumers and fans find exciting and shareable.

“We are pushing boundaries in production techniques to give race fans a unique look inside the world of Vodafone McLaren Mercedes.”

Researchers have warned 3D printers could be harmful to people’s health – even causing strokes – if they are not set up within a suitable environment.

A team at the Illinois Institute of Technology found particles expelled by the process used in 3D printing could cause symptoms similar to asthma and may even lead to strokes if inhaled.

The report explained the harmful particles were easily removed within industrial environments but commercial 3D printers now hitting the High Street had no exhaust ventilation or filtration accessories.

Lead author of the report, Brent Stephens, said: “These results suggest caution should be used when operating some commercially available 3D printers in unvented or inadequately filtered indoor environments.

“Additionally, more controlled experiments should be conducted to more fundamentally evaluate aerosol emissions from a wider range of desktop 3D printers and feedstocks.”

The 3D printer technology has been in use in a range of industries but is only now breaking into the mainstream, raising concerns over domestic safety.

Business secretary Vince Cable has hit out at a Home Office ad campaign urging illegal immigrants to “go home”, calling it “stupid and offensive”.

Speaking on the BBC’s Andrew Marr show on Sunday morning, Cable said he thought it “very unlikely” that the campaign would continue. Posters from the controversial campaign – which have been featured on billboards driven around London - say; “In the UK illegally? Go home or face arrest.”

“It is designed, apparently, to create a sense of fear in the British population that we have a vast problem of illegal immigration,” said Cable.

“We have a problem, but it’s not a vast one and it has got to be dealt with in a measured way, dealing with the underlying causes.”

Twitter has said that it is ‘testing’ ways to simplify how it users can report abuse being made through the platform after it came under fire to react following rape threats being made against a campaigner for more women on bank notes.

Caroline Criado-Perez , who was involved in the movement that saw the Bank of England place author Jane Austen on notes last week, has involved police after receiving threatening tweets.

This led to an outcry for Twitter to install an abuse button, with high profile figures including Caitlin Moran calling for a boycott of the microblogging platform until it took more responsibility for the messages its users sent.

Twitter UK’s head of business, Tony Wang last night sent a few tweets in a bid to curb the growing unrest, claiming that the service was testing a service that would simplify reporting abuse (see tweets below) and that accounts that breached rules would be suspended.

The case of Criado-Perez has led to police making an arrest with confirmation that a 21-year-old was detained in Manchester on suspicion of harassment offences.

We take abuse seriously and will investigate reports made via https://t.co/mTEKNxddYz. For more info, see http://t.co/Q1TGkIieat.

— Tony Wang (@TonyW) July 27, 2013

We don't comment on individual accounts, but we have rules which people agree to abide by when they sign up to Twitter.

— Tony Wang (@TonyW) July 27, 2013

We encourage users to report an account for violation of the Twitter rules by using one of our report form: https://t.co/mTEKNxddYz

— Tony Wang (@TonyW) July 27, 2013

Also, we're testing ways to simplify reporting, e.g. within a Tweet by using the "Report Tweet" button in our iPhone app and on mobile web.

— Tony Wang (@TonyW) July 27, 2013

We will suspend accounts that, once reported to us, are found to be in breach of our rules.

— Tony Wang (@TonyW) July 27, 2013

A new system of proposed internet filters, publicly championed by Prime Minister David Cameron as a means to clamp down on hardcore pornography, will also be used to block access to other objectionable material, according to the Open Rights Group.

The digital freedom campaign group found that internet service providers are working on filters to automatically block individuals from accessing ‘violent material’, ‘extremist related content’, ‘anorexia and eating disorder websites’, ‘suicide related websites’, ‘alcohol’ and ‘smoking’.

Moreover the lengthy blacklist even extends to blocking ‘web forums’ and ambiguous ‘esoteric material’.

Jim Killock of the Open Rights Group said: “What's clear here is that David Cameron wants people to sleepwalk into censorship. We know that people stick with defaults: this is part of the idea behind 'nudge theory' and 'choice architecture' that is popular with Cameron.

"The implication is that filtering is good, or at least harmless, for anyone, whether adult or child. Of course, this is not true; there's not just the question of false positives for web users, but the affect on a network economy of excluding a proportion of a legitimate website's audience."

A new internet craze sweeping video sharing sites is causing alarm after what started out as bored teenagers lobbing custard pies at one another on camera morphs into something more extreme.

In just one 24 hour period on Twitter 3,000 posts were tagged #smackcam from harmless slapstick to random physical assaults on strangers.

The incidents are recorded on smartphones and subsequently uploaded to social media – principally Twitter’s Vine which allows people to upload six seconds of looping video.

Speaking to Channel 4 News safety adviser John Carr said: “It's another example of why parents should talk to their kids about what they're doing online.

"It's just part of the challenge of being a modern parent. It's about talking to your kids about sensible behaviour.

"Everyone wants their 15 minutes of fame. It's a by-product of our celebrity-driven culture. There's been a wave of these types of social phenomena - this is just another one of them.

"Banning these things often doesn't work."

Lifestyle brand Barbour has appointed Birmingham-based creative and digital agency RBH to create a number of new digital and online projects in the coming months.

The new project wins comes after the recent launch of the new dedicated customer ‘Question & Answer’ microsite -Ask.Barbour.com - which was recently created by RBH in time for the launch of Spring/Summer 2013.

Ask.Barbour.com was created to help support Barbour’s customer service teams to be able to respond faster to the “standard” everyday queries the brand receives through its social channels as well as its customer service desks.

Rebecca Cairney, global digital manager at Barbour, said: “We know our customers lead increasingly ‘digital’ lifestyles - more and more of their time is spent online, in social media and on smart phones and tablets. This means we needed to adapt how we deliver great customer support through content online and via mobile channels. We were keen to ensure that Barbour could meet customer’s expectations in giving the speedy replies in an appealing way – hence the Ask.Barbour.com solution.”

Day-to-day, Barbour’s customer and social community teams field high volumes of similar questions from UK and overseas customers. The most frequent questions tend to be about local stockist location and information, tracking new product items and how to care for a Barbour product.

By curating all the frequently asked questions and answers into one area, AskBarbour.com provides customers with access to a mobile-optimised site that can filter queries by one of four question categories - Shopping, Repairs & Reproofing, Our Products and About Us.

Part of the existing Barbour site, Ask.Barbour.com is available in English and German, with a ‘German English’ version for Belgium, Denmark, Estonia, Finland, Hungary, Luxemburg, The Netherlands, Norway, Poland, Russia, Sweden, Ukraine.

Uncensored ‘lads mags’ could soon disappear from supermarket shelves after the Co-op announced it would be taking a harder line against magazines and newspapers containing sexualised female images.

Publishers of titles such as Loaded, FHM, Nuts and Zoo have been given until 9 September to censor such images behind sealed bags or their titles will be removed from sale at all of the C-op’s 4,000 plus stores.
As an interim step the retailer has already installed opaque screens on its shelves to do the job ahead of their self-imposed deadline, part of efforts to prevent children from viewing sexualised images.

Steve Murrells, chief executive of food and retail for the Co-operative Group, said: "We have listened to the concerns of our customers and members, many of whom say they object to their children being able to see overt sexual images in our stores. While we have tried to mitigate the likelihood of young children seeing the images – with a number of measures in-store – the most effective way of doing this is for these magazines to be put in individual, sealed modesty bags."

Speaking on behalf of the publishers a spokesperson for the Professional Publishers Association said; "Men's lifestyle magazines are mainstream titles enjoyed by a readership of millions and feature content to reflect the diverse interests of the nation's young men. The average age of a reader of men's lifestyle magazines is 30, according to the National Readership Survey and these titles are not created for, or marketed to, children.

“Publishers support the guidelines on the appropriate display of men's lifestyle magazines, which have been drawn up with the National Federation of Retail Newsagents and endorsed by the Home Office."