The football is back and Barclays have issued this lovely thank-you to the sport's devoted fans. The Premiership's main sponsor has every reason to thank the romantic fools who do their best to fill the grounds week after week... without their work as unpaid extras, the product wouldn't be nearly as enticing.

Agency: Bartle Bogle Hegarty
Creative Director(s): Nick Gill
Creative Team: Ric Hooley / Vix Jagger
TV Producer: Peter Montgomery
Film Prod Co: Blink
Director: Benito Montorio
Producer: Josh Barwick
Executive Producer: James Studholme
Dir of Photography: Steve Annis
Post-Prod House: MPC
Editing House: Stitch
Editor: Andy McGraw
Audio House: Wave

Aardman Animations has created a short film to accompany a new BBC radio play celebrating the 40th anniversary of the seminal Pink Floyd album The Dark Side of the Moon.

Bristol-based Aardman was commissioned by Radio 2 to create a three-minute trailer and an extended looped film to complement the audio experience online and on the red button.

The result is a collage of digital imaging, CGI, studio-based effects and hand-crafted elements that reference the visual style of the album's classic artwork.

Aardman director Darren Dubicki said: "What was fundamentally important to us was that we retained a consistent visual tone that echoed the imagery created over the years for the band.

"The intensely surreal and powerful artwork created by [Pink Floyd collaborators] Storm Thorgerson and Hipgnosis has always had a strong distortion on reality. Their sense of space and twisted context make for some uncomfortably beautiful art. This tone has been consistent for decades and we wanted to honour this with our contemporary digital (and analogue) slant on the style.”

Written by Sir Tom Stoppard, The Dark Side play will air on Radio 2 on 26 August, with Bill Nighy, Iwan Rheon and Amaka Okafor among the cast.

Paddy Power is celebrating reaching one million fans on Facebook by giving one of their fans the opportunity to win £1m, by placing the first ever bet from space.

From today, 20 August, until midnight on Sunday 25 August, the bookmaker’s Facebook fans will be able to put themselves in with a chance of placing the stratospheric bet by entering the competition on Paddy Power’s Facebook page.

A Paddy Power spokesperson said “We have bets placed in lecture halls, on the toilet and at weddings every day so what better way to celebrate reaching one million Facebook fans than to give one of our loyal customers the chance to become a millionaire by betting from the final frontier.”

The betting company will launch a high altitude weather balloon from which the bet will be placed from the Paddy Power Space Agency headquarters in Cambridgeshire.

Swedish-based Oriflame has engaged Faith PR to create a strong brand for the direct selling company as it expands into the UK and Ireland.

Faith PR won the account after pitching against several London agencies. The agency had previously worked with the brand's UK and Ireland franchise for the past 12 months; however, its global parent company took operations back into its direct ownership ahead of UK and Ireland expansion.

The account will be headed up by Faith PR founder Stefanie Hopkins and her husband Carl Hopkins, former owner of full service marketing agency JDA.

“We look forward to working closely with Faith PR in the coming months as Oriflame grows across the UK and Ireland. We felt that Stefanie and her team were the best party for us because of their proven experience in working with the UK franchise to date and because of the detailed communications strategy they put together for this exciting new phase for Oriflame,” commented Jaime Fouché of Oriflame.

Stefanie Hopkins added: “Oriflame has exciting plans to continue its expansion in the UK and Ireland and I look forward to raising awareness of the brand…We will be raising awareness not only of Oriflame’s nature-inspired, innovative beauty products, but also how the company is giving millions of people the opportunity to achieve their dreams and change their lives for the better.”

Digital hubs are springing up all over the country,and a recent report from the National Institute of Economic and Social Research estimated that thereare around 270,000 digital businesses in the UK – far higher than previously thought and placing much more of the activity outside of London’s Silicon Roundabout. Here we take a look at the knock-on effects for jobs throughout the country.

London

The Centre for Economics and Business Research (CEBR) predicts inner east London will benefit from a 31 per cent increase in employment by 2031 and by 2016, London will likely have reclaimed its status as the fastest growing region in the country. The digital and tech sectors are estimated to contribute more than £66bn to the UK economy annually and the London industry alone is worth around £34bn a year to the UK economy, providing morethan 48,000 digital jobs in London, according to a report by Demos.

Mark Hadfield, senior planner at London-based digital agency Weapon7, says: “My advice for people wanting to break into digital would be to demonstrate that you are ambitious, not egotistical; experimental, not a risk taker; and channel neutral, not single-minded. Despite operating within the digital sector, we don’t just want people whopurely focus on digital. It’s essential they have an innate understanding of digital technologies – how consumers are engaging with digital technologies, and how brands can harness these trends.”

North West

In March 2012, Manchester City Council unveiled a 10-point plan to put the city on the worldwide digital map by 2020, while the council has just unveiled plans tocreate a “mother brand” holding company to support and develop digital sites across the city. Meanwhile, in Leeds, regeneration and development of New Dock, Holbeck Urban Village and the Tower Works have had a digitaltheme, while business occupancy at the Tower Works reached 80 per cent in its first year. The Leeds industry provides around 13,600 jobs in the creative industry.

Chair of Manchester Digital and CEO of CodeComputerlove, Tony Foggett, says: “There is still a general skill shortage across the board really, particularly when it comes to finding experienced people and for quite senior roles. UX and mobile specialists are also in demand. We have quite a particular recruitment policy in that we look for what we call ‘T-shaped people’, who are awesome specialists as well as collaborators.”

Midlands

The creation of a new £35m digital plaza and the development of a city centre enterprise zone are expected to boost an already vibrant digital media and marketing scene in the UK’s wireless city pioneer, Birmingham. Birmingham City Council announced plans in September for six new zones in the city targeting the main economicareas. The proposals included development of the city centre enterprise zone, to house the digital industry.

“Birmingham has a vibrant creative quarter, with digital now at its heart,” says Kishen Hawkins, director of FstFwd. “With places like The Custard Factory and FazeleyStudios providing high quality accommodation for digital industries, there is a thriving creative community already at work here. Anything to do with mobile and devices ishot right now: develop skills in either building native apps or responsive web apps to be successful in today’s job market.”

The South

According to the local city council, job growth in Brighton and Hove has exceeded both the regional and nationalaverage for the last 15 years, driven by the boom in digital, and continued investment into the creative hubs in the area is positive news for those looking for a digital job in Brighton. The city council estimates a potentialfor the city to create in the region of 20,000 jobs over the next two decades and government figures show unemployment in Brighton has fallen to 5,841, a drop of 4.5 per cent. The success is attributed to the growing digital economy.

Operations director at Bozboz, Peter Biggs, says: “We’re seeing a rapid move into specialisms as the growth and depth of each digital arena continues toincrease. But conversely, generalists who can understandthe whole landscape and generate holistic marketing strategies are also very valuable people.”

Scotland

The release of the annual ScotlandIS technology industrysurvey in April revealed around 45,000 new professionals will be needed in the next five years for the fastestgrowing sector in Scotland. The IT and digital industries currently employ over 100,000 people and 70 per cent of survey respondents said they planned to take on more staff in 2013, a rise of 10 per cent from 2012.

Creative diversity director at Channel 4 and chair of theScottish digital media advisory group, Stuart Cosgrovesays: “Scotland has a very strong emergent digital media culture with strengths in games, digital agencies and web-based services.

"Small companies have recognised over the last few years the need to have the right commercial skills in place and that’s a great opportunity to take people from other industries. We’re seeing people being recruited from project management and digital marketing – those skills are transferable across a number of industries.”

Wales

In September, Cardiff became one of 10 cities in the UKto receive funding to become super-connected. The £11m pot will provide 100 per cent availability of ultrafast1Gb broadband connections for business – essential forany city seeking to establish its digital credentials and attract investment. With development projects in the city– such as Porth Teigr – and a range of services boosting the area, the Cardiff job scene is vibrant and close to the buzzing London digital media market, making it an attractive location for companies and creatives.

Sarah Morris, marketing manager at Sequence, says: “There are a couple of developments in digital that arechanging the digital jobs and workspace locally, the first of which is the innovative incubation scheme that is run from Wales’s digital hub, Cardiff Bay. This initiative is backed by the Welsh government and offers a range of unique services to support local digital media businesses.

“The second development is the rise in popularity of companies like Indycube. This allows people working freelance – quite common in the digital arena – to work alongside like-minded individuals, helping to foster the feeling of community and collaboration.”

To buy the latest issue of The Drum, complete with the full recruitment feature, visit The Drum store

The Drum Recruitment Feature is sponsored by:

Three Bauer Media breakfast producers in the North of England have been made redundant.

The breakfast producers at three Place Portfolio stations – Rock FM, Radio Aire and Viking FM – were told their roles were no longer required bringing the stations in line with breakfast shows at other Bauer Media broadcasters such as Tay FM, CFM, Radio Borders, MFR and West FM, which run without producers.

The three producers in question were made aware of the changes last week with a cross-station announcement rumoured to be made internally across Bauer Media sites on Thursday addressing the cuts.

Bauer Media’s Key 103, Radio City, Clyde, Forth and Hallam FM breakfast producers remain.

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement, research by Socialbakers has found.

Socialbakers studied just under three million Facebook posts from 23 000 brand pages in order to see both when the most posts were made, and which days of the week provided the biggest “Engagement Rate” potential.

It was found that weekends didn´t work out as well for the studied brands, although low traffic usually translates into more interactions, in terms of likes, comments and shares.

Suggesting that the results are not the be all and end all for posting, Socialbakers added: “The search for the ideal day to post on Facebook will never tire because brands will always be cautious about timing when it comes to reaching their audience. But to be frank, there is no ideal day for posting, as so many factors influence the level of engagement the content triggers. The industry you operate in, the market specifics, the nature of your product/service portfolio, the demographic characteristics of your target audience, and things like the season of the year will inevitably have an impact on your performance.”

Sky has unveiled a new Facebook app, Sky Share, which will allow fans find shows that their friends like, as well as be able to record shows through Sky+.

Created by Sky and Jam, the app can be used by everyone on Facebook in the UK and ROI, while those who subscribe to Sky TV can integrate the app into the Sky experience by simply logging in with their Sky ID.

Iain Matthews, head of planning at Jam, commented: “The TV that consumers choose to watch has always been influenced by their friends’ recommendations. Sky Share is a brilliant tool that allows consumers to navigate Sky’s exclusive programmes through the lens of what their friends like, and enables them to record those shows directly to their Sky box. We're proud to have worked so closely beside Sky and Facebook to create Sky Share.”

Andrew Mortimer, director of brand and media at Sky, added: “Increasingly customers are turning to social media to talk about and share the shows they love. With such a wealth of choice of high-quality content, we know that our customers really value TV recommendations from their friends to help them get the most from their TV viewing.

“Sky Share is the perfect tool to complement this trend – and is all part of our commitment to offer our customers the best combination of choice, control and flexibility.”

The app allows users to share their favourite shows, get recommendations, see what shows are being aired in the upcoming seven days and watch trailers.

Mini is set to build on its ‘not normal’ campaign through a one-off digital outdoor campaign by Vizeum, Posterscope and Iris.

From 26 August, Minis driving between Earls Court and West Kensington in London will be saluted on screens, being served dynamic, tailored messages.

Anna Inglese, national communications manager at Mini UK said “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

On Thursday 29 the campaign will be revved up with drivers invited to interact with the billboards and offered a series of spontaneous treats at the end – from bacon sandwiches and smoothies in the morning, to a tank of fuel and flowers for the ‘other half’ on the home-time drive.

Social media platforms should work together to help prevent abuse and try to ensure that ads don’t appear against inappropriate content, the ISBA has today suggested.

Recently, advertisers have pulled their spend from sites such as Facebook; with the FBrape campaign leading to brands such as Nissan and Nationwide pulling their adverts.

David Ellison, ISBA’s marketing services manager, said: “Advertisers aren’t being given the reassurances they deserve from the social media platforms they help monetise. While we appreciate efforts are being made by social media platforms independent of each other, we would like to see a joined-up approach to address the concerns of users and advertisers alike.

“Tragic stories of abuse have put online ad misplacement and brand protection right under the spotlight and it is time for the social media industry to come up with effective self-regulation to make life harder for trolls and safer for brands. If they don’t demonstrate a combined effort they might find the government steps in with its own measures, which would be bad news for advertises, social media platforms and the people who use them.”

ISBA recently praised Facebook’s publicly-declared intention to review the process that determines which adverts will be placed against specific content on its pages.

Nine additional people, including the former managing editor of the Sun, have been charged as part of Operation Elveden the police investigation of alleged illegal reporting tactics by UK journalists.

The Crown Prosecution Service said it will charge Graham Dudman—the former Sun managing editor, now an executive at News U.K.- with three counts of conspiracy to commit misconduct in a public office.

Dudman is alleged to have authorised, and to have requested authorisation for, payments of £3,000 to public officials in exchange for information.

A spokeswoman for the News U.K. declined to comment.

Prosecutors also said that Greig Box-Turnbull, a former journalist at the Daily Mirror, would face two charges of conspiracy to commit misconduct in a public office.

Box-Turnbull, the first Mirror journalist charged, is alleged to have paid prison officers approximately £20,000 for information about high-profile prisoners.

He was charged along with Grant Pizzey, a prison officer at HMP Belmarsh; Desra Reilly, Pizzey’s partner; and Marc Alexander, a former prison officer at HMP Holloway.

Trinity Mirror which owns the Daily Mirror, said in a statement it "noted" Box-Turnbull had been charged. It said the newspaper would continue to cooperate with the police.

Sun Online news editor Vince Soodin and former Sun district reporter John Troup also face conspiracy charges

With Dudman, Troup and Soodin ,some 13 Sun journalist have now been charged in relation to the Elveden payments probe.

The charges are the latest in the continuing bribery probe, which is connected to other investigations, under way since 2011, examining allegations that reporters illegally hacked mobile-phone voice mails and computers during their quest for information.

Among others who have also been charged with "conspiring to commit misconduct in public office" are Rebekah Brooks, former editor of the Sun who later led News Corp's U.K. newspapers

She recently pleaded not guilty to two counts of conspiracy to commit misconduct in public office between 2004 and 2012 by allegedly being involved in the payment of public officials in exchange for information.

Prosecutors said the nine people will appear in Westminster Magistrates' Court on Sept. 5 in relation to the charges.

To date, 40 people have been charged in the bribery investigation, prosecutors say.

The editor of The Guardian newspaper, finds himself in a shadowy battle with the British government over purloined secrets that the government "will have a hard time winning in the Internet age," the New York Times says today.

The Guardian - now involved with the lawyer Glenn Greenwald and the former National Security Agency leaker Edward Snowden and with a newsroom in New York as well as in London, ' is says the Times "a much harder news organisation than most to intimidate or censor, as the British government, with no written Constitution or Bill of Rights to enshrine protections of free speech, has discovered."

The tale of the last two months, as described by editor Alan Rusbridger tells it, is "an extraordinary one of attempted political interference," says the NYT.

"Agents of the British government descended on The Guardian’s offices to monitor three executives as they physically destroyed computer hard drives containing some of the classified material that Mr. Snowden downloaded from American intelligence databases and gave to Mr. Greenwald and others," said the US paper.

“You have powerful protections in America that we don’t,” Rusbridger, 59, said Tuesday in an interview after publishing an op-ed article in his paper describing some of the government’s actions.

In conversations with him, he revealed the British government had threatened the paper with “prior restraint,” he said, to stop it from publishing material, and then demanded that The Guardian return or destroy the classified material it was holding.

“It was quite explicit: we had to destroy it or give it back to them,” Rusbridger said in an earlier interview with the BBC. “I explained that there were other copies, not within the U.K., so I couldn’t see the point of destroying one copy. But because we had other copies I was happy to destroy a copy in London.”

The United States has sought the extradition of Snowden, now in Russia, but it has not acted to restrain newspaper publication or gone into newspaper offices to seize or destroy files and hard drives, as in Britain.

Rusbridger, Guardian editor since 1995, said he was prompted to describe the government’s actions after the British police detained Greenwald’s partner, Davidl Miranda, at Heathrow Airport on Sunday, on his way home from Berlin to Rio de Janeiro. Miranda had met another of those aiding Mr. Snowden, the filmmaker Laura Poitras, and was carrying encrypted material from her back to Greenwald in Brazil.

He and Mr. Greenwald intend to file a lawsuit over the nine-hour detention, Rusbridger said, “because it’s not clear that he was actually committing any offence in carrying material through Heathrow.”

The British government has defended the detention. A Home Office spokeswoman said that the police had been looking for “stolen information” that could be of use to terrorists.

The American government has denied asking Britain to take any action against Miranda.

Rusbridger sees the detention as an act of intimidation.

Using terrorism legislation that “offers none of the protections that exist in mainland Britain is quite a disturbing new turn,” he said.

Rusbridger has said that two months ago he was contacted by “a very senior government official claiming to present the views of the prime minister,” David Cameron.

There were two meetings in which officials “demanded the return or the destruction of the material we were working on,” and in other meetings, he said, officials said: “You’ve had your fun, now we want the stuff back,” and, “You’ve had your debate, there’s no need to write any more.”

The officials then threatened legal action to obtain the documents. Then two security experts from Britain’s Government Communications Headquarters, known as G.C.H.Q., the counterpart to the American National Security Agency, came to oversee the destruction of hard drives in The Guardian basement by Guardian executives, Rusbridger said.

He called it “one of the most bizarre moments in The Guardian’s long history.”

Robert Wintemute, a professor of human rights law at King’s College, London, said that he hoped the detention of Miranda was an aberration "rather than a signal of a wider clampdown” on press freedom and human rights.

“I do think Greenwald and Miranda should bring this to court, because winning in court will rein in the government’s powers,” he said.

The Serious Organised Crime Agency has conceded that it has not yet informed at least 100 potential victims of blue chip hacking which it has identified.

The bulk of these people are thought to have had personal information accessed by private detectives working for large firms and individuals and were first identified back in 2009.

To date no one has been prosecuted or charged with commissioning the alleged offences and just nine potential victims of hacking were informed that their private data may have been compromised.

Four private detectives were convicted however and a list of 102 of their clients was compiled, although their identities are being withheld from publication.

Keith Vaz, chairman of the home affairs select committee said: “It is clear that behind every client’s request of a private investigator lies a victim of potential illegality.This information has been in the possession of Soca since 2009.

“It is therefore imperative that those who have committed wrongdoing are brought to justice and I will be requesting a timetable of the action Soca and the MPS intend to take.

“The scale of the problem is now frighteningly apparent. It seems that for every private investigator in the country, there could be 25 potential victims.

“The Government’s timetable for legislation next year is far too long and may be lost in the wash up before the next election.

“We will therefore not have regulation for years. We need action now."

The White House has refused to condone a recent raid on the offices of the guardian newspaper in which computer hard drives containing files related to NSA whistleblower Edward Snowden were smashed under the gaze of watching GCHQ employees.

This operation was sanctioned by David Cameron but when quizzed as to whether the US government would carry out similar operations a White House spokesperson said: “That’s very difficult to imagine a scenario in which that would be appropriate”.

Both the prime minister and home secretary Theresa May were briefed by the police and security officials in advance of their decision to detain the boyfriend of a guardian journalist whilst he transited at Heathrow, but neither intervened to prevent it going ahead.

Remarking upon the quiescence of the top tier of government to the move on BBC Radio 4’s World at One Tory MP David Davis pointed out that this meant they had effectively approved it.

Psychologists have identified the humble plastic wrappers, caps and packets as one of the chief agents in a growing tide of anger as consumers struggle to get to grips with their purchases, according to Which? magazine.

The report found that 4 in 10 people had injured themselves whilst attempting to open packaging with the worst culprit cited as an Oral-B electric toothbrush, fitted with a tamper proof ‘clamshell’ cap that can only be opened by scissors or a Stanley knife.

This was by no means the only focus of ire however with one Which? reader admitting he had been unable to open a pack of Warburtons crumpets, despite being a healthy 30 year old male.

Another found themselves in a pickle after purchasing a pair of WH Smith scissors, enmeshed in a Fort Knox like plastic cage that could only be broken by, yes, scissors.

NHS statistics from 2002 suggest that 57,500 people presented themselves to A&E that year having come off the worst in encounters with various containers and wrappers in the home – cardboard boxes and tin cans being particularly dangerous.

Mark Shayler, a design and innovation consultant who contributed to the research, said: “Manufacturers are lazy. PET – the type of clear plastic used in so much packaging – is a cheap material. You can make a heat-sealed clamshell packet far more cheaply than designing a special cardboard box.

“There is also a fear of pilfering. If it is small and expensive, manufacturers worry that it will get stolen if they don’t lock it away. But, as always, the fear of the risk is greater than the risk itself.”

Lawyers speculating on Rupert Murdoch's intentions for his publishing empire have said that closure or a sell off of his entire UK newspaper business, including titles such as The Times, the Sunday Times and The Sun, could happen should charges be brought against News UK in relation to phone hacking and bribery of public officials.

The ‘nuclear option’ would be a bid to prevent any fallout from the affair from damaging Murdoch’s commercial interests in the US, according to Anil Rajani of IBB Law. He told The Telegraph: “News UK can’t be charged as a corporate entity if it doesn’t exist as a corporation. And if a company is in the process of being wound up, it also counts as a factor against prosecution.”

It follows confirmation that the Metropolitan Police are now treating the company as a corporate suspect in its investigation, opening the possibility of corporate charges being brought against it.

Such a move would criminalise the entire board and have serious repercussions for commercial interests across the pond.

The legal wheeze would enable Murdoch to evade this turn of events by winding up News UK so that it cannot be charged as a corporate entity – as it no longer exists.

Such an extreme measure would have drastic consequences in the UK however, where 46,000 jobs would be at risk subject to the successful sale of the titles.

Earlier this year News Corp cleaved its business in two, putting distance between its struggling newspaper and publishing business and its highly profitable film and television divisions.

American book retailer Barnes & Noble has come under fire from the Advertising Standards Authority over a nationwide campaign for its Nook e-reader which went out of stock immediately.

The press campaign advertised the device for a wallet friendly £29.99, a £50 discount on the RRP of £79, describing the offer as ‘fact not fiction’.

For disgruntled consumers seeking to snap up a bargain the offer did prove to be fictional however, as no Nook’s were available at that price.

Stock had been distributed to nine retailers including Asda, John Lewis and Argos but Barnes & Noble had massively underestimated demand. Predicted to have raised sales by up to a factor of 20 it in fact presaged a rush of 120 times the normal sales rate.

Introduced on 24 April the campaign had to be prematurely curtailed on 3 May when stock became depleted.

Commenting on the case the ASA said: "The [advertising] code stated that promoters must be able to demonstrate that they had made a reasonable estimate of the likely response and that they were capable of meeting it," said the ASA. "We told Barnes & Noble to ensure that when running promotions in future they ensured they made a reasonable estimate of the likely response to the offer."

STV has released its half year results for the six months to 30 June 2013, revealing an eight per cent rise in revenue and a 22 per cent drop in net debt.

Revenue has increased from £47.6m in H1 2012 to £51.2m in H1 2013 with an 84 per cent growth in revenues from STV Productions.

Net debt has been reduced by 22 per cent falling from £55.9m in H1 2012 to £43.3m in H1 2013. Pre-tax profit pre-exceptionals and IAS19 is up five per cent at £6.7m.

Of the results, Rob Woodward, chief executive officer at STV, said: “We have delivered another strong financial performance with a further significant reduction in net debt. We are pleased to announce our intention to return dividend for the 2013 full year.

“As Richard Findlay steps down as chairman, I would like to thank him for his significant contribution in re-establishing STV as a focused, consumer-facing business and look forward to delivering the next phase of the company’s growth strategy under the chairmanship of Margaret Ford.”

The results come as STV Productions reveals it has been commissioned to produce a second series of quiz show Catchphrase after successfully bringing back the iconic series.

STV is also launching a series of city companion sites (mobile and online) to super-serve consumers in Scotland’s four largest cities.

Manchester City FC have announced details of their new fan engagement platform, #Citystories, built in partnership with Manchester-based digital company Capsool.

The platform asks fans worldwide to share their memories and stories of the club on a specially mapped out timeline.

Diego Gigliani, head of marketing, media and fan development, said: “Our online audiences are growing rapidly and we’re always looking for new ways to engage our fans on a global level. We see this platform as the next step in user generated content because #Citystories allows our fans to produce their own content, tell their own story and share it with the world. We hope our fans love what we have created just for them.”

Accessible for City fans via the club website, the platform offers a new space for fans to talk about both highs and lows that the club has faced.

Capsool’s Paul Carruthers said: “City fans have so many great stories about the club and all the highs and lows of their unique history. #Citystories is a hugely exciting project and we’re thrilled to be working with the club. Sport has always been a key target market for us and we’re proud of what we have delivered. We’re delighted to help City continue to be a digital pioneer and look forward to extending this to other sporting giants.”

The ASA has today announced that it will not investigate the latest TV ad by Marmite, which led to over 500 complaints being made.

Marmite donated £18,000 to the RSPCA following complaints that the ad caused offense.

The ASA said in a statement: “After careful consideration of 504 complaints about the Marmite TV/online ads we've decided there are no grounds for investigation.

“[The] Marmite ad was light-hearted, unlikely to cause serious or widespread offence and didn't trivialise work of animal/child protection services.”

The Drum is awaiting a comment from Marmite in response to the news.