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Nestle apologises for ‘hole-ly unacceptable’ 17 year Polo mint prize delay

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Nestle apologises for ‘hole-ly unacceptable’ 17 year Polo mint prize delay

Confectionary manufacturer Nestle has made a belated payment of £10 to a prize winning customer who found a green polo mints in a pack of the mint treats – 17 years after the event.

James Barnard was aged just 11 when he stumbled upon the promotional mint in 1996 and immediately claimed his cash prize of a tenner by posting off his mint with an accompanying letter.

At the time Nestle was running its ‘Golden Polo’ competition which offered cash prizes to people who found polo mints in hues other than plain white.

However, in Barnard’s case, the money never materialised and was promptly forgotten about.

Now aged 28 Barnard remembered the competition and elected to make a complaint last week about the oversight – and this time netted a more favourable response.

In his letter Barnard wrote: “Can you imagine what £10 is like to an 11-year-old boy?

“This meant a new battery pack for my Gameboy. I didn’t eat it (although I did lick it to find out what a green Polo tastes like) but I read the instructions and duly posted it off to Nestle to claim my reward.
“Do you know what a tenner in 1996 is worth these days? £15.90 but that’s not the point.

“Ten pounds of entertainment to an 11-year-old boy is utterly priceless.

“Instead you left me with a subconscious feeling of loss, a void in my life, like the void in the centre of your sweet.”

This plaintive plea saw Barnard receive a complimentary pack of Polos alongside his ten quid and an apologetic letter,in which a Nestle spokesperson wrote: “It is hole-ly unacceptable and thankfully a very rare occurrence and we can only apologise for it taking so long.”

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Metro strikes exclusive deal with YOC to sell mobile inventory

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Metro strikes exclusive deal with YOC to sell mobile inventory

Metro has appointed mobile ad network YOC to handle all its premium mobile inventory sales as it continues to drive its "mobile-first" strategy.

The deal will see YOC sell premium mobile advertising across the Metro mobile portfolio, using standard and HTML5-compatible ad formats.

The move marks the latest step in the newspaper’s “mobile first” strategy, which has seen it launch a responsive design website along with a mobile-centric gaming platform.

Matt Teeman, commercial director at Metro, said it picked YOC for the network’s “excellent” rich media credentials.

“We understand that the mobile market is increasingly fragmented, but also know the high value of mobile inventory to client campaigns. This move ensures that our premium inventory is easily accessible to our clients, helping them exploit this impactful platform,” he said.

Metro.co.uk currently generates more than 10.9m monthly unique visitors, 5.3m of which are UK-based, while more than half its UK traffic comes from mobile devices.

Earlier this year Metro’s product development director Jamie Walters wrote an opinion piece for The Drum looking at the demands publishers face in meeting the needs of an ever-shifting audience.

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Cadbury Eclairs celebrates new orange and hazelnut flavours with experiential music roadshow

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Cadbury Eclairs celebrates new orange and hazelnut flavours with experiential music roadshow

Cadbury Eclairs is looking to promote its two new flavours - Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet.

The campaign, created by Arc London, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the ‘twist’ in the sweets.

Claire Jeens, Arc London client service director, told Retail Times: “This brand extension from Cadbury’s Eclairs is an exciting reignition of the brand. The experiential activity we’ve developed together offers a brilliant way to reintroduce Eclairs to the target audience.”

The roadshow will allow consumers to try the new flavours, as well as being in with the chance to win musical prizes.

Kaitlin Rimington, Mondelez candy brand manager, added: “This is a key launch for the brand this year, and we’re hugely excited to be working with Arc to bring this campaign to life. Trial of the product is absolutely key and we believe delivering stand-out experiential activity will resonate with our consumers and drive them to engage with the product.”

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STV Productions commissioned for second season of Catchphrase

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STV Productions commissioned for second season of Catchphrase

ITV has commissioned STV Productions to create a second season of Catchphrase, which will again be hosted by Stephen Mulhern.

The first season of the revived show, featuring animated character Mr Chips, was aired in April of this year, with a second season now commissioned by ITV's controller of entertainment, John Kaye Cooper.

He said: "We were delighted with the first series of the new Catchphrase and we're delighted to welcome Stephen and Mr Chips back with another series."

Gary Chippington, head of entertainment at STV Productions, said: “We are hugely excited to be working on a second series of Catchphrase and look forward to giving the audience another chance to ‘say what they see’ as they play along with Stephen, Mr Chips and our studio contestants.”

Filming will begin next month.

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Ad of the Day: Heinz Baked Beanz - Little Brother

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Ad of the Day: Heinz Baked Beanz - Little Brother

This is just delightful. The age gap between a pair of brothers means that the older finds the younger a little frustrating. A charming VO and well-chosen music combined with wonderful footage to illustrate the younger lad's hopelessness as he tries to be the perfect companion.

Agency: Abbott Mead Vickers BBDO
Creative Team: Andy Clough / Richard McGrann TV Producer: Paul Goodwin Film Prod Co: Blink
Director: Benito Montorio
Producer: Ben Mann
Executive Producer: James Bland
Dir of Photography: Lasse Frank Johannesson Production Designer: John Beard Post-Prod House: MPC Editing House: The Quarry
Editor: Paul Watts

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Veribo appoints Frank PR as it looks to expand UK operations

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Veribo appoints Frank PR as it looks to expand UK operations

Veribo, an online reputation management company, has appointed Frank PR following a competitive pitch process.

The appointment comes as the Israel-based company looks to open an office in the UK with Frank tasked with promoting the importance of managing online reputations as well as Veribo’s services in the UK.

Roei Deutsch, CEO of Veribo, said: “We’ve seen a noticeable increase in high profile UK individuals, celebrities and senior executives of large corporations contacting us with a view to helping them take control of search results related to their company or themselves. As a growing market for us, it makes sense to work with an agency with an established presence but also with its finger on the pulse of the changing world of technology, and Frank PR came highly recommended.”

Graham Goodkind, chairman and founder of Frank PR added: “The online reputation management space is of increasing importance to individuals and businesses, many of whom rely on their communications team to protect and improve their reputation. There is an entire generation of people entering the world of work and entrepreneurship that have never known a world without a digital footprint and they too will be keen to know how best to take control of it."

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Former AOP director Lee Baker becomes marketing chief for Respond

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Former AOP director Lee Baker becomes marketing chief for Respond

Former Association of Online Publishers (AOP) managing director Lee Baker has joined native ad provider Respond as chief marketing strategist.

In his new role Baker, who left the AOP last November after more than three years at the helm, is aiming to forge closer direct relations between publishers and their advertisers.

Baker believes native ad formats, such as the type provided by Respond, give digital publishers a “unique” and “customisable” alternative to third-party ad network formats, which helps them drive more revenue per user.

He said: “Many publishers have an indirect relationship with their biggest clients – the advertisers – instead preferring to cede these relationships and half of their ad revenue to ad networks.

“With so many publishers currently talking about the difficulty of developing a sustainable revenue strategy, I’m looking forward to educating them about the benefits of a stronger, direct relationship with advertisers that Respond enables publishers to achieve.”

Baker will also be responsible for creating “strategic initiatives” around promoting in-content, native mobile and desktop ad formats, which are designed to let publishers create bespoke ads for brands.

Previously Baker was commercial lead of EMEA at Microsoft and was a driving force behind the establishment of the industry’s standardised online measurement system UKOM. He also launched the AOP – the industry body for digital publishing companies - as an independent organisation.

Meanwhile Respond has also appointed former Microsoft partner Paul Hickey as commercial director consultant. He will be responsible for creating and driving commercial relationships with publishers and agencies.

Hickey was publisher partner lead for Microsoft for four years.

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Brother appoints The Fresh Group for event and exhibition programme

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Brother appoints The Fresh Group for event and exhibition programme

Brother has announced the appointment of The Fresh Group to handle its event and exhibition programme; including creating a new strategy.

The Fresh Group is carrying out an audit of Brother events, with a new look and feel to be created following the introduction of a new strategy.

James Lawton-Hill at Brother, said: “We have a great working relationship with the team at Fresh and the work we have done with them so far this year for our future events and exhibitions has been really valuable. Brother is a forward looking brand so we need to ensure our events and exhibitions presence keeps up with this. The creative team at Fresh have always impressed us with what they turn out and this project so far has been no exception to this.”

Katie Mather, Head of Business Development at Fresh, added: “We have always had a great working relationship with the Brother team. This latest piece of work has really given us the opportunity to join up our design, events and exhibitions divisions to create a really strong strategy and bed of creative ideas for us to develop with the team at Brother for the future events and presence at exhibitions. The Fresh team really come into their own when they can work as a true extension of our clients’ teams and this is the way we have been fortunate enough to work with the team at Brother and it’s been a really positive and well received process.”

The agency is set to work with the events team at Brother on the presence of exhibitions.

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Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 13 September issue of The Drum

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The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 13 September issue of The Drum

Due to increasing demand each week The Drum, in association with Synergist, will publish a selection of new creative work.

You can vote for the work you like best with the winners to feature in the next issue of The Drum (13 September), there will be two votes per issue with the most popular from each week's Creative Round-Up featuring in the fortnightly magazine.

Submit your vote before part two goes live on Wednesday 28 August to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

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Victoria Plumb appoints CBJWT for ad account

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Victoria Plumb appoints CBJWT for ad account

Victoria Plumb, the online-only bathroom retailer, has appointed CheethamBellJWT to handle its advertising account.

The four-way pitch centred around Victoria Plumb's autumn TV campaign which is set to break at the end of August.

David Bell, CEO of CBJWT, said: “Victoria Plumb has a great proposition - quality bathrooms at great prices because they sell only online. Our job is to get that message across to the nation's homeowners in a way that sticks firmly in their memory.”

The new campaign will focus on the quality of products and how not having showrooms makes the prices more competitive.

The incumbent was Advertising Principles in Leeds and media is bought by Carat in Manchester.

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Marketing Weak: Barny the bear takes kids on a trip

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Marketing Weak: Barny the bear takes kids on a trip

Now children everywhere can legally trip - simply by consuming a sponge animal. One mouthful and they're abducted by a child-sized bear who tells them they're needed for navigational purposes before bouncing them back to the kitchen floor. The boy in this ad looked freaked out as the sponge hill turned into a trampoline. Well, you would, wouldn't you?

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Manchester United Football Club signs 3 year deal with Apollo Tyres

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Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club has today announced a regional partnership which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India.

The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK and India.

Manchester United group managing director, Richard Arnold, commented: “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a highly engaged audience, not only to promote its brand, but also to engage and communicate with our fans.

“This partnership also allows the Club to continue its on-going commitment to investment in and the development of young people, whether through our Academy or via the work we do in the community.”

Onkar S Kanwar, chairman at Apollo Tyres, added: “This is a very significant partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver such global profile and awareness and we look forward to working closely with Manchester United over the coming years.”

The partnership is set to run for three years.

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Brands, agencies and experts poised to offer new business strategy insights at 'Brief Encounters' conference this November

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‘Brief Encounters – New Business, New Relationships, New Love’

Microsoft’s external agency and business manager Sam Violet; marketing communications director at Metro Bryan Scott; William Hill chief marketing officer Krsitof Fahy; We Are Social marketing director Tom Ollerton and chairman of Elmwood Jonathan Sands OBE are just some of the names taking to the stage at ‘Brief Encounters – New Business, New Relationships, True Love’, a special one-day event especially for agency people keen to improve their business performance.

Hosted by The Drum, ‘Brief Encounters – New Business, New Relationships, True Love’ will focus on the challenges facing agencies when it comes to winning new clients providing strategies to improve success rates.

“We’ve named the conference after the famous film because there’s a close link between the process of finding new love and finding and keeping clients. Agencies of all types struggle with keeping the sales pipeline going and it’s a battle to establish new relationships in such a competitive space,” commented Anne-Marie Sheedy, head of conferences for The Drum.

Taking place on Thursday 7 November at Hallam Conference Centre the event, open to agency marketers, new business people and directors/owners, will bring together experts in the field from both client and agency side offering unprecedented insight into effective new business strategies.

Sheedy added: “The speakers include several client marketers who will explain what makes them want to see agencies, plus give an insight into their buying processes. The delegates will also get the benefit of the experience of agencies that we’ve invited to speak because of their impressive sales growth in the last year.”

More information about the conference and tickets can be booked from the ‘Brief Encounters – New Business, New Relationships, True Love’ website now.

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One Direction movie premiere receives more than 3.6 million tweets in 24 hours

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One Direction's movie premiere happened last night in London

With nearly 80 million Twitter followers between them it’s not hard to believe that One Direction managed to amass over 3.6 million tweets about the band and their worldwide movie premiere yesterday.

Right from the beginning Twitter has been key to the worldwide success of the band with a social media strategy that has allowed the fans to have 24/7 access to their idols on Twitter. As well as providing regular updates One Direction have also been known to ask fans questions and use them to help make decisions.

Giant screens in Leicester Square, where the premiere was held last night, recorded more than two million tweets about the event during the course of the evening and the hashtag #1DMoviePremiere garnered more than 1.9 million impressions.

Yesterday’s question and answer session with the boys, covered by the hashtag #1DMovieChat’, was used nearly half a million time in just the space of an hour. As well as the official hashtag #1DMoviePremiere terms such as ‘Leicester Square’ and ‘London’ also managed to trend in the UK and worldwide yesterday. The official Twitter account for the film @1DThisIsUs managed to reach more than two million followers.

All five members of the band also tweeted about the event.

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Marubeni-Komatsu appoints Lesniak Swann to overhaul website

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Marubeni-Komatsu will now work with Lesniak Swann on the website redesign

Marubeni-Komatsu has engaged Lesniak Swann to design and build a new website for the company.

The distributor of Japanese construction and utility equipment has tasked the integrated marketing communications agency with delivering a website that will showcase its range of products and services, whilst also offering increased functionality and an improved user-experience.

Work on the design and build of the news site is scheduled to begin later this month with work to be completed by the end of the year.

Mark Lesniak, joint managing director of Lesniak Swann, commented: “Bringing another global client on board is a fantastic achievement for us. The team involved in the pitch worked tirelessly to ensure that the presentation was perfect for the Komatsu board members - it’s just a shame I couldn’t get the computer to work.”

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Belfast film slammed for promotional pack featuring balaclava, gaffer tape and nails

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Belfast film slammed for promotional pack featuring balaclava, gaffer tape and nails

A new film about life after The Troubles in Belfast is facing a backlash before it has even been released after its PR team sent a promotional pack to journalists featuring a balaclava, nails and gaffer tape.

A Belfast Story, in which Colm Meaney plays a detective investigating the murders of former paramilitaries, has been slammed by journalists including Empire's Chris Hewitt over the nature of its promo material.

The Drum is awaiting a comment from the publicity team for A Belfast Story.

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Bodger & Badger are sett against badger cull in YouTube campaign message

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Bodger & Badger are sett against badger cull in YouTube campaign message

Bodger & Badger, the puppet and puppeteer children’s entertainers, have produced a new YouTube video in order to condemn an ongoing badger cull.

The slapstick sketch carries a serious message as the pair come out of retirement to deliver a damning verdict on a bid by farmers to kill 100,000 of the animals in a bid to prevent the spread of bovine TB amongst cattle.

Last aired on BBC1 in 1991 the one-off special saw the duo team up with animal welfare charity Care For The Wild to bring their mashed potato antics to a new audience.

Commenting on his newest piece creator Andy Cunningham said: “When we heard this cull was really going to go ahead, Badger and I thought we ought to do something because the case for culling just doesn’t add up."

Philip Mansbridge, chief executive of Care for the Wild, added: “The episode Andy came up with is fantastic – it’s typical Bodger and Badger with all the slapstick you’d expect, but the satirical edge to the comedy is very strong.

“The video ends with the message that the badger cull is not a joke, and it’s not – farmers lives are being destroyed by bovine TB, cattle are being killed in their thousands, and now the plan is to kill 100,000 badgers.

“But Care For The Wild is following the science on this, which says that a cull will not work. We need people to realise that vaccination is a viable alternative, and we need people who don’t know what’s about to happen to find out about it."

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Critics question management of the Chartered Society of Designers as CEO is paid salary of £122k

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Questions: CEO of the CSD Frank Peters

The Chartered Society of Designers has come under fire from critics as it completes the final stages of a consultation that will allow it to bestow ‘chartered status’ on members of the profession.

The registered charity – which already holds a Royal Charter – was granted permission to set up a register of chartered members in 2011 by the Privy Council. This will effectively allow the organisation to set the criteria by which professional design standards should be assessed, and help define what being a designer actually means.

These are the same powers held by professional bodies that govern engineering, law and accountancy.

However, some are now questioning whether the CSD is an appropriate body to be charged with such responsibilities and have accused its CEO, Frank Peters, of failing to answer questions about the charity’s finances and strategy.

Questions have been asked specifically about a subsidiary company set up in 2001, the Design Association – an accreditation body – which currently sits with liabilities of more than half a million pounds. The Drum has seen a letter from the Charity Commission in 2010 querying the purpose of the company and why the Society continued to “loan” charitable money to a company it described as “insolvent”.

The CSD’s finances have suffered a significant drop in income since 2002, falling from almost £560,000 to just over £300,000. However, the salary of the highest paid executive at the CSD - now assumed to be Peters - peaked at almost £140,000 in 2010. For 2011 it was recorded at around £122,000. In comparison, the CEO salary at the Design Council is in the same band but that charity brings in an income of more than £10m and the Council employs nearly 100 people. The CSD is understood to have just a handful of staff on its books.

One member of the CSD, who wishes to remain anonymous, said: “One big issue is the subsidiary, the Design Association, and arrangements to pay back £500,000 monies we believe are owed to the Charity, and where all the money went – to who and for what? We have not got answers to our questions.”

The process surrounding the implementation of the ‘Chartered Designer’ status has also been a cause of angst. The charity itself was first granted ‘Chartered’ status in 1976. However, at the point it assumed it was able to bestow the title of ‘Chartered Designer’ on its members.

In 2001, the Privy Council informed the CSD, that this was not in fact the case, and suggested what changes had to be put in place to rectify the problem.

A key point in resolving the issue came in 2011 when the Privy Council granted the organisation permission to bestow Chartered Designer status on members – assuming certain conditions were met, such as a wide spread consensus on the criteria which should be applied to assessing whether or not a designer had met the necessary standards.

However, some members expressed dismay at effectively losing the status which was a major reason they joined the CSD in the first place.

Designer David Hyde’s Davidthedesigner blog has become a major focus for discontent. One individual who posted on the blog claimed: “The CSD were bestowing ‘Chartered Designer’ status on their members from around 1976 until they realised they could not, after the intervention of third parties and the Privy Council – I have the membership forms that state a benefit of being a CSD member is ‘Chartered Designer’ status. All those subscriptions received under false promises!”

The Drum has seen the letter addressed to Frank Peters, from the Privy Council dated 28 August 2001, advising that the charity would require specific permission to bestow Chartered status on members and noting that the Society criteria for membership may require amendment.

However, many critics claim that the Society continued to encourage members to use it until around 2004.

The Drum attempted to put some of these questions to the CSD, but operations manager Carmen Martínez-López told us: “The Society is not dictated to by the editor of The Drum. We’ve noted your interest, when the announcement of chartered designer is finally done toward the latter part of this year you will be included. But we do not have to write on the whims of the editor of The Drum.

“Thank you for your request but we are unable to address this at present as we will be informing CSD members in the first instance as to the progress of their initiative.”

She later added: "My understanding is that it is the job of the regulatory bodies to oversee organisations and ask any pertinent questions. In the case of the Society that falls to the Charity Commission primarily, the Privy Council in respect of our Royal Charter and of course the laws relating to any corporate entity.

"The Society operates to all of these regulatory bodies and provides all of the information and data required of it in order that it is transparent. That which is not required to be made public is a matter for the Trustees of the Society to divulge or not as it sees fit and in the interests of the Charity for which they are responsible. The Society considers the regulatory bodies do a good job in ensuring organisations such as CSD are transparent."

In a subsequent enquiry relating to the Design Association's liability in excess of £500,000, we were simply referred back to the organisation's published accounts.

The response would not surprise some critics. One told The Drum. “I have many other questions which have not been answered, such as on membership numbers. Secrecy is a hallmark of the CSD Secretariat along with thinly veiled threats of legal action for anyone who questions it.”

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TV license fee clampdown puts BBC behind 12 per cent of criminal prosecutions

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TV license fee clampdown puts BBC behind 12 per cent of criminal prosecutions

A clampdown on television viewers who fail to pay their license fee has put the BBC behind more 12 per cent of criminal prosecutions in the UK, it has emerged during a parliamentary question.

Last year the number of people prosecuted hit an all-time high as 180,000 people appeared before magistrates’ courts charged with evading the £145.50 annual fee.

This represents a rise of 15,000 from the previous year, extending a spell of rising prosecution rates as TV Licensing improves its systems for tracing the culprits.

It also means that TV licensing accounted for 12 per cent of magistrates’ total workload of 1.48m cases last year.

Of those frog marched before the courts 155,000 were convicted for not having a valid license, giving the individuals concerned a criminal record and a £1,000 fine as the issue is not treated as a civil matter in the same manner as utility bills and parking tickets.

The news dovetails with an ongoing scandal at the BBC over excessive pay-offs to departing top executives with £60m shelled out as severance, the equivalent of 412,000 licenses.

A spokesman for TV Licensing said: “We have a duty to enforce the law on behalf of the 95 per cent of people who pay. TV licence evasion cases take up a small proportion of court time as they are dealt with in bulk in dedicated sessions and very few people attend court.”

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Clarks launches on local retail options app Udozi

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Deal: Clarks will partner with Udozi

Shoe retailer Clarks has launched on digital retail platform Udozi, producers of a website and app which allow customers to search for items and check stock levels in nearby shops.

The service has more than 160 retailers on the platform and users can search for any item and be presented with all local options, as well as shop contact details, locations and opening times. Customers can then pick their chosen item up in-store on the same day.

Nick Darby, UK programme and change management, Clarks, said: “This partnership means that people can now use their phones and tablets to search for our stock on-the-go via their popular Udozi app or website, making finding us and the shopping experience even easier, more convenient and more enjoyable.”

Alan Gabbay, founder of Udozi, added: “Over the past few months we’ve witnessed a desperate struggle for survival from some of Britain’s most well-known stores, so it has never been more important for retailers, no matter how big or small, to build a solid mobile presence alongside their website and traditional high-street offering so they can engage with customers across all platforms.”

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